Cover art for podcast Marketing O'Clock - Digital Marketing News

Marketing O'Clock - Digital Marketing News

330 EpisodesProduced by Cypress NorthWebsite

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for… read more


Shanking the Cushions - Google Exec Admits to Bid Increases To Hit Quarterly Goals

Google Executive Admits to Bid Increases To Hit Quarterly Goals #google Visit us at - Join our Discord Community - Marketing O'Pick'em (NFL picks) - This week on Marketing O’Clock, Google admits to "shaking the cushions" to meet revenue targets at advertisers' expense. X may no longer be as free as a (former) bird. Is Google finally officially bidding manual bidding adieu? Plus, X marks the spot... for new Google Programmatic ad placements. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Google Tweaks Ad Auctions to Hit Revenue Targets, Exec Says - 5:23 Elon Musk Says X Will Charge Users ‘a Small Monthly Payment’ to Use its Service - 17:49 System Making Changes to Conversions in GA4 - 20:45 The Force of Smart Bidding - 24:23 X Turns to Google to Sell Programmatic Ads as it Struggles to Regain Ad Dollars -27:55 🔥 Take of the Week - Dennis Moons -29:17 🔎 ICYMI - Duane Brown - 30:57 ⚡ Lightning Round ⚡ Paid - 31:33 Organic - 35:25 Social - 48:37 WTH - 53:29 ⚙️ Working hard, or Hardly Working - 55:33 🛠️ Cool Tool - 59:05 🧠 Must Read Marketing Article of the Week -59:51 🎉 Shootin' The Heck (Spotify Artists Trivia) - 1:02:31

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