Marketing O'Clock - Digital Marketing News

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/

On this week’s …

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023 #google #gml #googlemarketing Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this …

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

#Twitter

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of …

Old McDonald Had a BARD, E I E Google I/O

Old McDonald Had a BARD, E I E Google I/O #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s …

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024 #Google Visit us at - https://marketingoclock.com/…

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing …

It's Not Your iMAGInation | Google Announces New AI Search Engine #google #googlesearch #googleai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/…

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making …

No More Flying Blind Musk Makes Twitter Algorithm Open Source #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’clock, …

Blue Check Yourself Before You Wreck Yourself Twitter Blue is Now Available Globally #twitter #twitterverification Visit us at - https://marketingoclock.com/ Join our Discord Community - …

This week on Marketing O’Clock, free as a Bard!Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. …

Google Ads & You: Perspectives from an Agency, Xoogler & Googler #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This month on …

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads  

This week on Marketing O’Clock, the search (ad) isn’t over! Rumor has it that TikTok is getting search ads. Plus, we’re not sure if we “like” …

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This week on Marketing O’Clock, Meta is giving creators a 90-Second chance with a longer time limit for …

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Discord Community - http://community.marketingoclock.com/ 

This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more …

On Marketing O'Talk, Shep and Greg are joined by Smarter eCommerce's Mike Ryan to discuss all things performance max! Now that advertisers have more experience with Google Ads' newest campaign type, we're discussing …

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This week on Marketing O'Clock, it pays to be verified and now you can pay to be verified with Meta's new …

This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing …

On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive …

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a …

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google …

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you …

Our FEEDback on What's Coming Next for Google Merchant Center  

On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, …

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into …

On this week’s episode of Marketing O’Clock, if you forgot to check your email this week, you may have missed a pretty big update to one of Google Ads’ auto-applied recommendations. Microsoft is B(r)inging artificial …

This week on Marketing O’Clock, it’s our final news show of 2022! Twitter is putting the number of impressions a Tweet has in plain “View”, there is …

On Marketing O'Clock, it's the 2022 Clockscars! On our 4th annual end-of-year award show, we're honoring our favorite Twitter follows, spicy …

This week on Marketing O’Clock, On the second day of Christmas Google gave to me, two search updates rolling simultaneously. Plus, Google puts the …

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas   This week on Marketing O’Clock, discontent …

This week on Marketing O’Clock, Google’s Helpful Content System now comes equipped with an unhelpful content classifier Plus, Google’s desktop search …

On this week’s episode of Marketing O’Clock, Twitter Ads announces website conversion optimization and other cutting edge new features that you won’t believe! Plus, Elon says more people are flocking to Twitter than …

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick.

In this episode, …

This week on Marketing O’Clock. B2B advertisers are (Linked)In for a Treat. New features and ad gormats are coming to the platform. Then New YouTube feature helps creators (a)fill(iate) in gaps in their income. Plus, is …

This week on Marketing O’Clock, a new Search Console feature keeps tabs on Google Shopping listings, Google wants you to know your (suggested) …

This week on Marketing O’Clock, Google Ads advertisers were bugging out over a drop in conversions on November 3rd, the ELONgated story of the Twitter acquisition continues, and Only Fans who want to pay for content …

This week on Marketing O’Clock, Google Ads announced that they are removing similar audiences and they want you to replace them with features that aren’t similar at all. Plus, new Amazon ad formats are out for delivery …

This week on Marketing O’Clock, Google’s My Ad Center rolls out for people who want their ads to be a little less up close and personalized. Plus, …

This week on Marketing O’Clock, Google announced that they’ll be showing site names on mobile search results. Google also says they’re making ads …

This week on Marketing O’Clock, Look(er) at me now! Google announced that they’re unifying their BI products under the Looker umbrella, which means Data Studio is getting a rebrand. Then, Google Ads is putting your …

This week on Marketing O’Clock, read it and reap the conversions! LinkedIn Document Ads allow people to read your gated content without leaving the platform. Then, Twitter is getting vertical video and might finally be …

This week on Marketing O’Clock,    

Google hosted another Search On event and we’re breaking down all the announcements. Learn more about …

On this week’s episode of Marketing O’Clock, Google Ads’ new name for extensions is going to be a pain in the ass(et). Plus, if you thought Google …

On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. …

On this week’s episode of Marketing O’Clock, whine and ye shall receive! An edit button is finally coming to Twitter! Then we talk about changes coming to the search query report in Universal Analytics and some …

On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more …

This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube …

On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with …

This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads …

This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 …

This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram …

On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish …

This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New …

This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a …

This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad …

On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) …

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID.

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This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy …

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve …

This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google …

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on …

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical.

Intro : 00:00

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This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) …

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' …

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration …

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. …

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad …

On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the …

On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance …

This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new …

Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells …

This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for …

This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're …

This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for …

This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google …

This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated …

This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could …

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for …

This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded …

This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is Google Analytics illegal in Austria? Then, we tell you everything you need …

This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, …

This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on …

This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, …

Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all …

This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know …

This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product …

This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap …

On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, …

This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing …

This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile …

This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider …

This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from …

This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring …

This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad …

On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook …

On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven …

This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces updates for businesses, including changes to Click-to-Message Ads and a …

The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest …

Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports. Facebook unveils their Facebook Stories, a smart glasses …

This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. …

This week on Marketing O'Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads. LinkedIn announces that it will be getting rid of its stories feature. Plus, …

This week on Marketing O’ Clock, Google Ads announces that marketers will soon have the ability to adjust conversion values for smart bidding. Reels are being tested on Facebook in the U.S. Plus, SEOs are up in arms as …

Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has changed a year and a half into the pandemic. Plus, strategies to combat bad …

This week on Marketing O’Clock, LinkedIn announced a new rating and review system for user profiles. The team discusses the brief disappearance of Google Ads search queries in Google Analytics. Plus, YouTube introduces …

This week on Marketing O’ Clock, Google Ads search terms (briefly) come out of hiding, and Tik Tok has a totally original stories feature. Plus, Facebook is developing new privacy-focused ads.

This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location …

This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. …

This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christina Brodzky, and Anna Shutko to talk digital marketing reporting, data, analytics, and all things nerdy. Find out why data reporting and analysis …

This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope they …

This week on Marketing O’ Clock, the summer go core updates continues as the Google July 2021 Core Update roll out is finally complete. Plus, Twitter …

This week on Marketing O' Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named …

This week on Marketing O'Clock, Google announces that they won't be burning the cookies yet, as Google Chrome is delaying the planned 3rd party cookie phase out until 2023. Google has also decided to give spammers a …

This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine …

This week on Marketing O’ Clock, the audio l̶a̶n̶d̶s̶c̶a̶p̶e̶ soundscape is getting even more crowded as Spotify announces Greenroom and Facebook …

This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console …

This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases the …

We’re coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensions are out of beta, and much more. Google announces the creatively …

Snap gets it crackling and popping with announcements at their second partner summit, including some not so fashionable AR Goggles and new public profiles for businesses. LinkedIn debuts the new Event Ad type and Event …

On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. …

I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google Photos integrations with Lens. Google also announces their new …

This week, Twitter (kinda) drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other …

Twitter adds a new ticketing feature and the ability to schedule a Space in its new audio rollout. We’ve got you covered on the latest Microsoft Ads …

Apple’s iOS 14.5 is APPealing to privacy advocates and APPalling to some digital advertisers. We’re here to tell you everything you need to know about the update. Plus, Spotify has a new podcast subscription service …

This week we're breaking down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar. Plus, Google is making advertisers' lives a lot easier with dynamic placement …

John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break …

In this week’s episode, the team gives 5 stars for Google’s recently announced product review algorithm update. Plus, Google has more anti-trust issues thanks to their accidentally leaked project Bernanke and Google Ads …

Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a …

Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story drafts and Google Ads clarifies their first-party data requirements.

In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their …

Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over …

Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did acknowledge it was part of a test some advertisers opted into. Oh, and …

Pinterest announced some new tools for advertisers, including a new video ad format that really hits home (feed). Google's upcoming, "simpler" bid …

Twitter announces their version of Facebook's Groups, called Communities and enables users to charge followers for exclusive content. Google gives a …

This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to …

Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Australian legislation. And big news - Google changes the Partners …

Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. Plus we cover a take of the week from @lchasse on …

We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads …

YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news …

Microsoft Advertising rolls out new Filter Link Extensions - a format unique to their platform, which fill...ters the Marketing O'Clock team with …

On this Marketing O'Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads!

With us on today's show are:

Ginny Marvin (@GinnyMarvin), former EIC of Search Engine Land & Marketing Land, …

What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put …

Extra! Extra! Publishers can now see Google News performance in Search Console. And Google Ads has begun rolling out their Identity Verification …

This just in: there are still unanswered questions on the Internet. But never fear, Google's Question Hub is here! In other news, literally, YouTube videos make up 11% of all content featured in Google News.

Google acknowledges their visualization of passages in the SERPs wasn't the best way to communicate the change... we just wish they'd have thought about this BEFORE releasing it, and not AFTER. Our thoughts on that, …

The App Tracking Transparency feature in Apple's iOS14 has the digital advertising community rattled. But don't worry, Facebook took out a newspaper ad in defense of small businesses... or their money. Meanwhile, …

On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major …

No need to use your image-ination, Google's latest test uses interactive search results to help users picture what's on the page. Plus, the search …

We think Google deserves a lump of coal in their stocking based on when they decided to roll out the December 2020 Core Algorithm Update. Plus, …

This week’s digital marketing news:  Google Ads is putting Gmail ads in its outbox and Amazon is reporting its biggest holiday shopping season ever. …

On this week's episode of Marketing O'Clock, Google turns featured snippet winners into losers with third-party links, Instagram expands branded content offerings, and Snapchat will literally pay you to use their new …

On this Marketing O'Talk roundtable discussion, Shep and Greg are joined by SEO experts Glenn Gabe (@glenngabe) and Samuel Schmitt (@samuelschmitt) to talk about Google Web Stories. Our experts will walk you through Web …

On this week's episode of Marketing O'Clock, Twitter tells a familiar "story" with new Fleet feature, advertisers can now run carousel ads on Twitter, and YouTube can put ads on your videos whether you like it or not.

Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for …

On this week's episode of Marketing O'Clock, LinkedIn proposes more account-based marketing efforts with new Company Engagement Report, find the best deals in the SERPs with Microsoft Advertising promotion extensions, …

This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about …

This week's digital marketing news: Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and …

We give a warm welcome to the new/rebranded  Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.

On this week's Marketing O'Talk roundtable, we have an all-star cast to talk about LinkedIn Advertising. In this special bonus episode roundtable panel, we break down advanced strategies, ways that Google Advertisers …

This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and …

This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google …

This week's digital marketing news: YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes …

This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially …

This week's digital marketing news: The wait is over, LinkedIn targeting rolls out in Microsoft Advertising. Plus, Facebook sets limits on the number …

Marketing O'Talk". On this deep-dive episode, special guests Julie Bacchini, Andrea Cruz, and Mark Saltarelli discuss September 2020 updates in the …

This week's digital marketing news: Google Ads makes us sad by taking away search query data, passing along UK DST fees, and potentially phasing out text ads. But, the new Microsoft Audience Network makes us happy. …

This week's digital marketing news: Facebook & Instagram are expanding their e-commerce functionality, Google launches career certificate programs, short-form videos spotted in Google Discover, and rumors swirl …

This week's digital marketing news: Facebook helps small businesses host paid online events, Google launches Search Console Insights for content …

In this week's digital marketing news, tell fellow Tweeters to talk to the hand(le) with Twitter's new conversation settings, all the buzz about that massive Google Search bug, add your business card to the Google …

In this week's digital marketing news, Instagram's new feature attempts to REEL in TikTok users as the White House considers blacklisting the app.  Plus, Microsoft considers purchasing TikTok, new features for Google …

In this week's digital marketing news, Quora LEADS the way with new FORMS of advertising, Bing finally launches their new and improved webmaster tool …

This week's digital marketing news: I stream, you stream, we all stream for Hulu's new self-serve ad platform and Spotify video podcasts. Plus, …

In this week's digital marketing news: Politicians, advertisers, and celebrities with blue checkmarks were impacted as verified Twitter accounts were …

This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display …

In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google …

In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, …

In this week's digital marketing news, Twitter begins testing voice Tweets, Google's new advertising policies help level the targeting field, Spotify …

In this week's digital marketing news, Extra! Extra! Read all about it on Facebook News, personal and professional circles find common ground in Facebook Messenger, Google announces the new head of Search, big Snapchat …

In this week's digital marketing news, LinkedIn expands retargeting efforts, Tweet into the future with scheduled Tweets, bulk delete embarrassing …

In this week's digital marketing news, Google's Page Experience update is on the way but don't panic, Discovery Ads take inspiration from social media, retail category reporting explains differences between search and …

In this week's digital marketing news, businesses set up shop on Facebook, choose your Twitter conversation settings, Shopify updates pave the way for the future of e-commerce, Google reunites with image extensions …

In this week's digital marketing news, Bing News PubHub has big news for news publishers, gift card and donation page links are the latest helpful …

In this week's digital marketing news, Google launches another perfectly named core update, Shopify brings shopping into the 21st century, Google Smart Shopping introduces new conversion goals, Google highlights their …

In this week's digital marketing news, Shopify reinvents their mobile app, Snapchat shows will return shortly after this First Commercial break, Affinity Audiences added to Google Shopping Ads, Microsoft launches …

In this week's digital marketing news, shop organic listings on Google's shopping tab til you drop, Google Ads isn't playing Guess Who with advertiser identity verifications, Facebook campaign budget optimization goes …

In this week's digital marketing news, Google's latest tool transforms static images to smooth videos, LinkedIn's company targeting filters grow, …

In this week’s digital marketing news, Amazon Sponsored Ads hit the target with product targeting, Microsoft Advertising's new conversion goal inclusion option scores big with advertisers, Google's featured snippet …

In this week’s digital marketing news, Microsoft Ads designs more multi-account features, working from home and desktop searches go hand in hand, …

In this week’s digital marketing news, Google's new asset reporting features improve the gaming experience, Bing charges full speed ahead with …

In this week’s digital marketing news, LinkedIn launches a feature we actually want to have a conversation about, Google develops new properties to help update events, brands can create custom lenses in Snapchat, …

In this week’s digital marketing news, advertisers takeover Reddit trends, maximize Google's portfolio bid strategies, mo' Stories mo' Facebook …

In this week’s digital marketing news, our hope for Twitter launching useful features disappears in a fleeting moment, apply multiple metrics …

In this week’s digital marketing news, slow and outdated Bing Webmaster tools turn fast and modern, you don't need to be famous to have a Google …

In this week’s digital marketing news, Google Ads allows advertisers to track more granular conversion actions as we take action against their new …

In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend …

In this week's digital marketing news, Microsoft Shopping launches enhanced product group capabilities, disruptive video ads join Chrome’s block party, shopping ads may be coming to your inbox, get notified when your …

In this week's digital marketing news, we take a "Byte" out of a new 6-second video app, Search Console introduces a removals tool, LinkedIn elevates …

In this week's digital marketing news, Google Search counts snippets as listings, Google helps users keep track of their recent recipe searches, a Google Ads optimization score trick leaves us speechless, learn how …

In this week's digital marketing news, Google updates their desktop experience, it pays to be popular with Google's new mobile feature, Google …

In this week's digital marketing news, Bing Pages personalize branded search results, Spotify spearheads podcast advertising, the future of Google …

In this week's digital marketing news, Google Ads ghosts its message extensions, diverse languages contribute to teaching AI language, political …

In this week's digital marketing news, Marketing O'Clock hosts the first-ever Clockscars, Google Lens takes the guessing game out of dying your hair, Facebook's campaign budget optimization drop is coming, voice search …

In this week's digital marketing news, Instagram's new year's resolutions are stricter than ever, celebrity searches feature surprise cameos, …

Ready to become the best marketer you can be? Subscribe to Marketing O’Clock - the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. We are a proud part of the Search Engine …

Publications celebrate more control over their Google identity, Facebook brings a three-course meal to the reporting tools table, swipe through top …

This week the full gang is back! Greg, Shep and Jess talk about Larry and Sergey stepping down from BackRub (I mean Alphabet), new messaging in …

Google Ads provides top bidding signal transparency, Google Analytics works on improving attribution models, Twitter initiates an account clean up, YouTube TV Masthead Ads are now available to all advertisers, marketers …

TripAdvisor connects advertisers to travelers on its new ads platform, Google Ads updates political policies, reports launch for Google product rich …

Google Ads launches combined audiences, public opinion is requested by the FTC, Google tests rewarding faster sites, publishers express excitement over Google Discover, Instagram from FACEBOOK teases hiding likes in the …

Social media influencers read up on new FTC brand guidelines, Bing announces inorganic site structure penalties, Google shopping ads find a home on YouTube's home feed, Facebook limits the number of ads, share Google Ad …

In this week's digital marketing news, Google's BERT model interprets the meaning of words, Facebook creates a dedicated News tab, RIPeace Flash, …

Google welcomes conversion time reporting, Facebook adds search result placements, Google introduces lead form extensions, Facebook explains new …

LinkedIn helps businesses optimize their pages with Team Moments, Facebook's new custom templates help push story placements, Shep plays two truths …

User-generated images welcomed to Google Shopping reviews, Search Console enhances its video reporting, Quora introduces additional targeting …

Google Tag Manager's Community Template Library makes sharing tags easier than ever. Google Shopping is upgraded local inventory search, price …

Greg and Shep hop on the mic to inform everyone that *for one week only* our show is moving to Monday - due to a big, no HUGE, announcement. Thanks for your patience, we'll make it all worthwhile and you'll hear why on …

Shopping becomes more dangerous with Shop The Look Pinterest ads, Google shows advertisers how to reach where audiences are watching, choose more Google search previewing options, another year means another (poorly …

Google introduces algorithmic updates to star reviews, Youtube gives insight into videos with timestamps, Facebook ads are about to get a lot more interactive, Instagram takes action against influencer tea, Amazon is …

This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising …

Google Search Console automates domain verification, SEO experts weigh in on 2019 Google ranking factors, grab some popcorn for the Twitter showdown …

Tis the season for Google Ads special occasion smart bidding, Yelp personalizes their user experience, LinkedIn launches top-secret insights hub, Tik Tok is all the rage, Facebook gets in front of the 2020 election, …

Google Ads delivery for search and shopping decelerates, Twitter adds more video bidding options, Youtube may stop targeting kids with ads, Pinterest brings us behind the content classification scenes, Bing keeps being …

Google Webmasters tweet third-party hosting advice, the Google monopoly continues to dominate, the secret is out for how to successfully rank …

Google Trips may be gone but their features live on through Google Maps, Pinterest’s shopping hub expands catalog capabilities, agencies speak out against Google going behind their backs, tracking competitors Facebook …

Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now …

This week sees big news from Microsoft Advertising (the platform formerly known as Bing Ads), as well as new Facebook News Feed leaks, a GTM Library from the Maestro himself - Simo Ahava and more. Plus Greg and Shep …

Facebook rolls out its new Ads Manager platform, Twitter's desktop feed redesign goes live, Google search targeting gains the same capabilities as …

Microsoft gives advertisers the ability to create hundreds of different ad variations, Pinterest adds new video capabilities, Facebook focuses on its …

Google robots dominate the news with unsupported rules, open sourcing and an exclusion protocol specification, reach estimates return to Facebook, …

Google text ads are trying out the carousel, Google My Business intensifies competition against Facebook pages, Linkedin pages introduce five new call-to-action buttons, the secret of converting Instagram ads is …

In this week's digital marketing news, Google's under fire for stealing content, Pinterest gets technical with their new Complete The Look system, we look into how much traffic Google is taking for themselves, Facebook …

 This week's digital marketing news features a breakdown of Mark Meeker's 333 slide Internet Trends report (and what it means for marketers), cover …

This week's digital marketing news features a rare occurrence of a Google core update announcement, fighting keyword cannibalisation, new facebook ad …

On this episode of Off The Clock, Greg sits down with Senior Manager of Digital Marketing & Strategy at Mattel, Alexandra Suazo. Listen in as she takes us along her digital marketing journey, how she got her foot in …

In this week’s digital marketing news, Google’s favicons are already causing trouble, Twitter allows up to four people on the same live video, North Face gets shut down after boasting about their brilliantly dumb …

In this week's digital marketing news, Instagram breaks away from vertical IGTV videos, Google welcomes icons into Google Search, Linkedin Ads tab added to pages, Google "forgets" to notify everyone about their new …

If you didn't have the chance to grab a front row seat to Google's Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including …

In this week’s digital marketing news, Greg and Jess cover the evergreen Googlebot, better Google search news coverage and podcast support, updated …

Kirk Williams is best known for his work in the paid search space. He's made the Top 25 influential PPC (3 years in a row) and Top 13 PPC Experts according to Search Engine Journal. From working maintenance on his …

In this week's digital marketing news, Bing Ads evolve into Microsoft Advertising, Google My Business is on the hunt for money, Microsoft Advertising …

On this episode of Marketing O’Clock, Merkle reports on digital marketing trends for Q1 of 2019, ads may become inevitable for Netflix, we learn how Google Data Studio can be utilized for Facebook ads, Vimeo launches …

In this week’s digital marketing news, Facebook Ads Manager announces updates including a new interface design, Google delivers on publishing real URLs for AMP, you can become teammates on Linkedin, and cell phones may …

In this week's digital marketing news, Google’s search index is back to normal after some technical issues, brands have greater control over what …

In this week's digital marketing news, Facebook users get a backstage pass to how ads are targeting them, call-to-action buttons are added to Bing ads, Snapchat turns into a Bitmoji gaming system, Greg orders 40,000 …

Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay …

This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing …

Google images has become the go-to for searching images on the internet. And for years it operated as an ad-free zone. At least, until last year. Google images now hosts sponsored shopping ads at the top of their image …

This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against  the negative side of targeting, and Google finally announces their …

Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future …

 Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th …

We've got major news. Well, technically Facebook has major news. In a few short months, you will no longer be able to set budgets at the ad set level in Facebook Ads. Instead, Facebook's campaign budget optimization …

On today's show we cover Ads in Google Images (!), new Pinterest Catalogs & Shopping functionality and an upgrade to offers in Google My Business. Other news includes a new Influencer ad targeting type in …

Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a …

Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing …

Listen in as Greg and Jess walk you through pay for conversions in Google Ads. Learn the 6 W's of PFC; who, what, where, when, why, and wow! And more importantly, if PFC is the right choice for your Google Ads campaign.

In this week's Marketing O'Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and talked about phonebooks and who needs them anymore.

Rae Dolan is the co-founder of PushFire, co-owner of AMI House Buying, co-owner of AMI Investments, and a real estate agent living out her passion.

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Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their …

The first Reddit Ads update of 2019 is here and Greg and Jess have a few thoughts about it. Reddit has expressed their interest in offering more options for marketers but did this update miss the mark? This week, we're …

Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ …

When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he's learned one thing, it's to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS …

Facebook, Instagram, Whatsapp messengers integrated together in Zuckerberg's big plans for the future, Search Console has some new updates, and …

Our second episode of Deep Dive is here. In this new Marketing O’Clock segment, Greg and Jess choose any topic from our weekly show to tell you everything you need to know.

Google Responsive Display Ads are the ripped …

On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest …

Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio.

Akvile currently runs her own agency, AKvertise, …

Newspack by Google launched for local and small newsrooms, Amazon Sponsored Product Ads get new bidding, Twitter sees color-coded Tweets in a new …

Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing …

 Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were …

This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry. 

Our first guest for Off the Clock is Casie Gillette, Director of …

Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to section of content it’s sourcing, and Alexa …

An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close …

Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and …

Microsoft announces Clarity - a new web analytics tool that provides insights into user behavior, Facebook is relaunching search ads (with very …

What does Tumblr's new policy mean for digital marketing? This week's digital marketing news includes this as well as the Quora hack, Google's …

Today on Marketing O’Clock we talked about Facebook Watch parties rolling out to everyone, how Facebook is allowing digital marketers and publishers …

Today on Marketing O'Clock we talked about the big Bing ad change, comments/reviews in Google Search, Snapchat's New eCommerce Channel & more! …

Today on Marketing O'Clock we talked about LinkedIn Pages refresh, new shopping features on Instagram, the evolution of Google My Business & lots …

More analytics coming to Facebook & IG along with with lots of Bing Ads changes. This week Greg & Jess cover this plus new Pinterest Ad units, double the structured snippets and they even perform some French.

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Today we talk about no CTR google results, new Hotel Listings and why you may be next. We discovered more about Google Discover, talked about cheese …

This week we cover Bing and LinkedIn's new audience targeting for Bing search ads, Facebook's attribution model and reporting and much more! Check …

Must Read Marketing Article Of The Week:
• 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More by Rand Fishkin

What we've got lined up for this week's main Marketing …

Must Read Marketing Article Of The Week:
• How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog

What we've got lined up for this week's main Marketing O'Clock news:
• Project Strobe: Protecting your …

Must Read Marketing Article Of The Week:
• Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread by Ash Read

What we've got lined up for this week's main Marketing O'Clock …

We celebrate Google’s 20th Birthday today by giving you the recap of their birthday Roadmap and even more news from the #digitalmarketing world this …

What we've got lined up for this week's main Marketing O'Clock news:
• Google is giving up some control of the AMP format
• Introducing Bing AMP viewer …

On today's episode we cover:

Must Read Marketing Article Of The Week:⠀
• Exploring Google’s New Carousel Featured Snippet by The STAT Team⠀
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What we've got lined up for this week's main Marketing O'Clock news:⠀
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Must Read Marketing Article Of The Week:
• How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard

What we've got lined up for this week's main Marketing O'Clock news:
• Google’s Exact Match …

Jam packed episode this week, here's what we cover:

- Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
- Facebook adds pixel to Groups so marketers can track engaged audiences
- …

Watch this episode of hashtag#MarketingOClock with Greg Finn and Jess Budde to get your weekly dose of the biggest news from the hashtag#digitalmarketing industry this week. From Google Ads adding the 3rd headline to …

Join Greg Finn and Jess Budde to get your weekly dose of the biggest news from the #digitalmarketing industry this week. From “new” Search Console …

Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about the new Medic! Google update, what you need to know about Google Ads changes, new Facebook layouts more #digitalmarketingnews!

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Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about Major updates this week from Google, Bing and more! Google announces no more adsenseformobileapps.com for Display campaigns, …

Do you know what time it is? It’s Marketing O’Clock with Greg Finn and Jess Budde. Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. You don’t want to miss …

Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about updates on Facebook Ads Manager making ad creation easier on mobile, Google posts new "Call Now" button, Instagram's new DM …

☆ ATTENTION ☆ Major #digitalmarketing industry news this week! Join Greg Finn and Jess Budde on #MarketingOClock as they talk about updates like news from the keynote at Google Marketing Live, Facebooks new AR ads and …

Watch this week’s episode of Marketing O’Clock and join Greg Finn and Cole Soldwisch today July 6th, 2018, as they give you the rundown on some of …

Do you want to know what’s new in the digital marketing industry this week? Join Greg Finn and Jess Budde while they talk about big changes to …

Do you find yourself wishing there was a source where you could hear all the digital marketing news from the past week? Well, you’re in luck! On …

Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant …

Our marketers Greg Finn and Cole Soldwisch are back again this week to update you on all the digital marketing news that has been announced! We have …

We have a ton of stories for you on this episode of Marketing O'Clock! We have our marketers Greg Finn and Cole Soldwisch giving you the rundown on …

On today's episode of Marketing O'Clock, Greg Finn and Jess Budde will cover all the major updates that happened this week in the Digital Marketing Industry. There was a big Google announcement, along with some …

We have a lot to cover this week on Marketing O'Clock and our marketers Jess Budde and Jenn Kaite are going to give you the rundown on all of this week's digital marketing news. This week AdWords announces a new …

Are you looking for a recap of all the digital marketing news of the week? Well, you're in luck! Our marketers, Greg Finn and Cole Soldwisch are here …

On this episode of Marketing O’Clock, Greg Finn and Jess Budde come at ya LIVE from The Cypress North Studios to give you the rundown on the digital marketing news of the week. From Facebook targeting updates to …

We have Greg Finn and Cole Soldwisch giving you this weeks rundown of all the digital marketing news. They share updates from Google’s new …

This week on Marketing O’Clock we GO LIVE! We have Jess Budde & Greg Finn giving you the rundown of all the digital marketing news of the week! In this episode they talk about Facebook making ads more transparent, …