Marketing Myths Podcast

12 EpisodesProduced by KeyMedia Solutions

There are a million myths about marketing that could be killing your business. Listen in to hear these myths get busted! Marketing is our passion. When it comes to marketing tactics, strategies, & plans, we have seen them all. With over a decade experience in the marketing world, we have seen and im… read more

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My Demographic Isn't On Social Media

February 14th, 2019

19:10

Every business owner and marketer is looking for their "golden ticket" to reach their customers. For some reason, we keep hearing that the …

You Can Set & Forget PPC Campaigns, Right?

February 7th, 2019

12:34

 Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be …

Do Display Ads Work?

January 24th, 2019

20:12

 In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press …

Is Retargeting Only for Retail Businesses?

January 17th, 2019

12:03

 If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn't purchase. These ads …

Are Millennials the Only Generation Who Shops Online?

December 20th, 2018

13:38

According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop …

Do You Need to Offer Discounts Over the Holidays?

December 13th, 2018

19:31

It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short …

Black Friday & Cyber Monday 2018 Email Analysis

December 6th, 2018

18:12

Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday …

Do You Need to Buy All Variations of Your Domain?

November 29th, 2018

21:06

There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain …

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

November 14th, 2018

15:40

Organic traffic is GREAT! It is "free" and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode …

Can You Publish Too Much Content?

November 8th, 2018

19:26

This week's episode answers a listener question: "Is content marketing just always posting more and more content?" Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content …

Do Marketing Platforms Listen to Us?

November 1st, 2018

22:54

We've all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in …

Is LinkedIn the Best Social Network to Reach Professionals?

October 23rd, 2018

20:29

Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of …

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