Black Friday & Cyber Monday 2018 Email Analysis
December 6th, 2018
Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday …
Do You Need to Buy All Variations of Your Domain?
November 29th, 2018
There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain …
Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?
November 14th, 2018
Organic traffic is GREAT! It is "free" and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode …
Can You Publish Too Much Content?
November 8th, 2018
This week's episode answers a listener question: "Is content marketing just always posting more and more content?" Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content …
Do Marketing Platforms Listen to Us?
November 1st, 2018
We've all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in …
Is LinkedIn the Best Social Network to Reach Professionals?
October 23rd, 2018
Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of …