Marketing Myths Podcast

12 EpisodesProduced by KeyMedia Solutions

There are a million myths about marketing that could be killing your business. Listen in to hear these myths get busted! Marketing is our passion. When it comes to marketing tactics, strategies, & plans, we have seen them all. With over a decade experience in the marketing world, we have seen and im… read more

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My Demographic Isn't On Social Media

February 14th, 2019


Every business owner and marketer is looking for their "golden ticket" to reach their customers. For some reason, we keep hearing that the …

You Can Set & Forget PPC Campaigns, Right?

February 7th, 2019


 Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be …

Do Display Ads Work?

January 24th, 2019


 In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press …

Is Retargeting Only for Retail Businesses?

January 17th, 2019


 If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn't purchase. These ads …

Are Millennials the Only Generation Who Shops Online?

December 20th, 2018


According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop …

Do You Need to Offer Discounts Over the Holidays?

December 13th, 2018


It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short …

Black Friday & Cyber Monday 2018 Email Analysis

December 6th, 2018


Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday …

Do You Need to Buy All Variations of Your Domain?

November 29th, 2018


There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain …

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

November 14th, 2018


Organic traffic is GREAT! It is "free" and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode …

Can You Publish Too Much Content?

November 8th, 2018


This week's episode answers a listener question: "Is content marketing just always posting more and more content?" Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content …

Do Marketing Platforms Listen to Us?

November 1st, 2018


We've all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in …

Is LinkedIn the Best Social Network to Reach Professionals?

October 23rd, 2018


Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of …

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