Cover art for podcast Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)

333 EpisodesProduced by Hollywood BrandedWebsite

Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range o… read more

333 Episodes | 2017 - 2022

How Tech Brands Are Using Content Marketing To Drive Sales

November 22nd, 2022

12:20

In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.

Get Your Brand Discovered Through Third-party Validation

November 16th, 2022

36:18

In today's episode, Stacy and Mark Crawford who is the partner of TechMeetsTrader chat about how to make sure your brand is able to be discovered completely through third-party validation from information that exists …

Your Business Needs To Blog

November 10th, 2022

15:10

With the recent growth of our agency, it's important that we are all working together. In this episode you will learn what makes a good blog and why they can be so beneficial for your business!

Doubling The Number Of Clients You Serve

November 2nd, 2022

43:09

In this episode, Stacy and Darell Amy who is a growth strategist of Revenue Growth Engine chat about sales, challenges for companies, the marketing …

Discover The Secrets Of Successful Leaders

October 27th, 2022

32:10

In this episode, Stacy and Maureen Falvey who is a Leadership Coach and Consultant of Strong Training and Coaching chat about how individuals and …

How To Make Your Events More Appealing To Brands

October 19th, 2022

48:35

In this episode, Stacy and Larry who is the founder of TheSponsorshipGuy are going to discuss many of the mistakes events make, and pursuing brands for sponsorship, and how to do so better. 

Scale Your Reach With Content And Events

October 12th, 2022

23:13

In this episode, Stacy and Ana who is the head of marketing of ManyChat talk about how to reposition your digital marketing, to convert by leveraging content and events to scale your reach. 

How to Lead Your Business to Greater Success With Gary Frey

October 4th, 2022

41:20

In this episode, Stacy and Gary Frey who is the Connector of BGW CPA talk about how you can become an effective leader to generate business growth …

The Importance Of Integrate Sales And Marketing Strategy

September 27th, 2022

42:46

In this episode, Stacy and Andy Buyting who is the Founder and CEO of Tulip Media Group chat about the importance of integrated sales and marketing …

The Biggest Mistakes Marketers Make

September 22nd, 2022

47:31

In this episode, Stacy and Gee Ranasinha who is the CEO of Kexino talk about why effective marketing today is in crisis.

The Changes You Need To Understand About Paid Media

September 13th, 2022

34:51

In this episode, Stacy and Rishabh Jain who is the CEO of Fermat Commerce talk about the secret sauce behind the paid media. 

How To Create A Successful LGBTQ+ Marketing Strategy

September 6th, 2022

35:51

In today’s episode, Stacy and Scott Gatz who is the CEO and founder of Q.Digital talk about how brands can better and more authentically connect with the LGBTQ+ community.


How To Create A Strategic Marketing Process For Your Business

August 30th, 2022

22:36

In this episode, Stacy and Brooke who is the Executive Director of Threeby3 talk about how to transform organizations by evolving from tactical lead …

How To Utilize Branded Content To Tell A Story

August 24th, 2022

34:56

In today’s episode, Stacy sits down with Zack Slingsby, the founder of Human Factor Media, to discuss how he uses branded content as an effective …

The Importance Of Accessibility In The Web And Marketing

August 16th, 2022

39:13

In today's episode, Stacy and Roy Gefen, the CEO of AccessiBe, to talk about what marketing strategies work best to empower growth.

Why Social Media Marketing Is Critical For Your Brand

August 9th, 2022

35:28

In today's episode, Stacy sits down with Keaton, the founder and CEO of Perpetual Motion Marketing, to discuss about the importance of social media for a brand.

How To Approach Experimenting With Growth Marketing

August 2nd, 2022

32:48

In today's episode, Stacy sits down with Nima Gardideh, the co-founder and president of Pearmill, to discuss where to start when approaching experimenting with growth marketing.

Utilize Direct Mail Marketing To Catapult Your Brand To Success

July 26th, 2022

23:54

In today's episode, Stacy sits down with Dave Fink, the founder and CEO of Postie, to discuss how to employ direct mail marketing to catapult your …

How Business Leaders Should Approach Thought Leadership Marketing

July 18th, 2022

41:24

In today's episode, Stacy sits down with Erik Jensen, the co-owner and Chief Strategy Officer of PredictiveROI, to discuss how to approach thought leadership marketing in order to monetize it. 

How To Craft Creative, Strategic, and Authentic Digital Ads

July 13th, 2022

23:15

In today's episode, Stacy sits down with Meredith Kallaher, a digital advertising expert, to discuss how to best craft multifunctional digital ads. 

Why Agencies Must Evolve Into Technology Solution Providers To Survive

July 5th, 2022

23:15

In today's episode, Stacy and Shaun Clark who is the Co-Founder of Go High Level discussed how the future for agencies is to be technology solution …

The Best Ways To Grow Your Marketing Performance Result

June 28th, 2022

25:50

In this episode, Stacy and Tim Parkin who is the president of Parkin Consulting talk about marketing performance results. You'll learn how to get the …

How To Properly Reduce Your Ad Spent

June 21st, 2022

32:13

In today's episode, Stacy and William Perry who is the founder of Elite Media Buyers Academy discussed different ways to unlock your business growth and shared insights on what strategies work best for businesses to …

The Importance Of Data In Your Company Tools

June 14th, 2022

32:13

In this episode, Stacy sits down with JJ Reynolds who is the marketing analytics of Media Authentic. The two discussed about the importance of data …

The Best Way For Companies To Scale Your Business To 6 Figures And Beyond

June 1st, 2022

23:57

In this episode, Stacy sits down with Alexa who is founder of Thynktank Coaching. She has a Ph.D. in business and has helped over 300 clients generate over $5 billion insales The two talk about the different techniques …

How To Best Measure and Track Behaviors To Drive Sales

May 25th, 2022

38:42

In today's episode, Stacy and Chris, founder of Measures.io talk about the best practices of behavior-based analytics in analytics.  Chris also …

How To Gain The Highest ROI

May 17th, 2022

32:32

In today's episode, Stacy and Kenny Gray, founder of Grayt Media dive into the world of digital marketing and how to scale. They talk about how to get the highest ROI for your brand, and making sure you're heard from …

Build Your Brand Around Your Best Customers

May 11th, 2022

27:58

In today’s episode, Orsolya Herbein is here to talk all about how to properly build a brand. She shares the importance of building a brand that …

Why Company Should Develop Their Own Employer Brand Strategy

May 2nd, 2022

22:19

In this episode, Bryan and Stacy talk about how to create an employer brand strategy that your employees will love. They also discuss some common mistakes brands make when they think too much like a consumer and not …

The Psychology of Marketing

April 27th, 2022

36:13

In this episode, Sean Doyle walks us through the 9 best practices for marketing and the psychology behind marketing and sales. He helps us to …

The Effective Sales Process

April 18th, 2022

46:04

In today’s episode, we have Kevin Snow joining Stacy to dive into the world of sales. Kevin is a digital sales tech expert and sales process optimizer. He shares his sales process and strategy with us, which includes …

Manage Your Media Strategy with an Ever Changing Climate

April 12th, 2022

33:21

Today Stacy sits down with Mary Ann Pruit, President and CEO at Mosaic Media, a collection of media buying experts and creative strategists who …

Market Your Online Course Like A Master

April 5th, 2022

39:17

In today’s episode, Stacy sits down with Jane Sagalovich, CFA Chief Strategist of Scale Your Genius. Jane helps experts leverage their time and expand their profit potential. With over 15 years of high-level corporate …

How To Properly Pitch Your Contacts

March 29th, 2022

42:31

In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis …

How To Secure Leads And Demand Through Social Platforms

March 22nd, 2022

36:29

In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B …

Create A Brand That Consumers Will Remember

March 15th, 2022

10:01

In this episode, learn one of the more powerful tricks to make your brand stick in people's minds.

The Ever Changing Digital Content Landscape

March 8th, 2022

39:09

In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing …

Let's Talk Streaming!

March 1st, 2022

44:20

Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky.  Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics …

Tracking And Achieving Your Client's Goals

February 22nd, 2022

30:48

In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simmons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that …

Increase Your Revenue By Leveraging Data

February 15th, 2022

34:18

In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained …

What To Know About Influencer Marketing

February 8th, 2022

40:51

In today’s episode, Stacy sits down with Nathan Piland who is not only one of our agency team members, but a music artist and a social media influencer, who has built a very engaged audience of over 4.2 million on …

The Great Resignation

February 1st, 2022

36:46

In today’s episode, Stacy sits down with Kristrr Ungerbocker who is the is the Founder of Talk SHIFT, a global movement that focuses on leadership …

10 Proven Tips To Grow Your Social Media (That Actually Work)

January 25th, 2022

12:25

In this episode, Stacy teaches us 10 ways that brands can create more successful social media strategies

Personal Branding 101

January 18th, 2022

42:28

In this episode, Stacy sits down with Leonard Kim, who is the Managing Partner of Influence Tree, a full stack digital marketing firm. He is also an …

Attracting More Visitors To Your Site

January 11th, 2022

36:02

In today’s episode, Stacy sits down with Andy Crestodina, who is the co-founder and Chief Marketing Officer of Orbit Media, an award winning digital agency in Chicago. Over the past 20 years, Andy has provided digital …

The Key To Building A Major Brand

January 4th, 2022

32:34

In today’s episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five …

Increasing Your Conversion Campaigns

December 29th, 2021

27:10

In today's episode, Stacy sits down with Meg Sakakibara, who is the Vice President of Marketing an Unbounce, a platform that helps brands increase their conversion campaigns through landing pages and leveraging the …

Creating A Content Marketing Strategy

December 21st, 2021

32:49

In today’s episode, Stacy sits down with Melanie Herschorn, who is the Founder of VIP Digital Content. She is a content marketing strategist for coaches, authors, entrepreneurs, and speakers around the world. The two …

Podcast Marketing 101

December 15th, 2021

37:02

In this episode, Stacy sits down with Tom Schwab, who is the CEO of Interview Valet, an inbound marketing, media agency that leverages podcast interviews to drive sales. With his “white glove” service, he helps …

Hidden Costs of Social Influencer Marketing - The Real Conversation

December 11th, 2021

13:25

In this episode, Stacy discusses the risks and potential benefits of social influencer marketing. She also offers practical tips on how to manage your boss's expectations when working with a client who may have …

The Importance Of Audience Research

November 30th, 2021

34:28

In today’s episode, Stacy sits down with Rand Fishkin, who is the Co-founder and CEO of SparkToro, a Seattle-based tech start-up that provides tools …

The Impact of Social Media Influencers on Brands

November 24th, 2021

8:03

In this episode, Stacy discusses what is influencer marketing and the importance of social media influencers. She will also reveal how influencers bring impact on a brand’s sales.

Why Entertainment Marketing Is A Long Game

November 17th, 2021

7:44

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into …

How To Find The Right Celerity Social Influencer To Help Your Brand Exposure Grow

November 11th, 2021

11:44

In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.

Creating And Selling An Awesome Online Course

November 2nd, 2021

35:27

In today’s episode, Stacy sits down with Peter Erik Neeyvoll and Maria Rigger, who are the co-founders of AweSM Sales & Marketing, a company that …

The Power Of Journalism In Branded Content

October 26th, 2021

38:39

In today’s episode, Stacy sits down with Ben Worthen, who is the CEO of Message Lab, an award-winning agency that helps organizations get results by …

Increasing Sales, Establishing Systems, And Finding Success

October 19th, 2021

38:32

In today’s episode, Stacy sits down with Donnie Boivin, the CEO and Founder of the Success Champion family of companies. He is also the founder of the Badass Business Summit, and Events with an Edge. The two discuss …

How To Leverage LinkedIn

October 12th, 2021

41:12

In today’s episode, Stacy sits down with Mandy McEwen, who is the Founder and CEO of Mod Girl Marketing and Luminetics. The two chat about the ways that marketers,  agencies, and brand owners can better leverage …

Marketing Yourself As A Student Athlete

October 5th, 2021

33:25

In today’s episode, Stacy sits down with Alex Sinatra, who is the CEO and Founder of Your Potential For Everything, a strategic sports consulting …

How To Run A Successful Product Placement Campaign in Just 3 Steps!

September 28th, 2021

6:42

Product placement strategy is a crucial component in the success of any brands. In this episode, Stacy discuss three important steps for planning your product placement campaign and how they can help you achieve desired …

Why Your Business Needs A Fractional CMO

September 21st, 2021

30:34

In today's episode, Stacy sits down with Amanda Rabideau, who is the CEO of Arch Collective, a company that takes on a unique approach to marketing …

How Service-Centric Businesses Can Leverage Digital Marketing

September 14th, 2021

36:26

In today’s episode, Stacy sits down with Michael Buzinski, who is the CMO of Buzzworthy Integrated Marketing, and the author of the best-selling book

Amp Up Your Personal Branding: Tips For Monetizing Your Social Media

September 7th, 2021

25:51

In this episode, Stacy sits down with Dre Fox, who is a social media coach, blogger, speaker, and the CEO of TimeOfDre Media, a media consulting firm …

The Power of Digital Metrics and Web Design

August 31st, 2021

35:10

In today’s episode, Stacy sits down with Spencer Brooks, who is the Founder and Principal of Brooks Digital, a digital firm that helps health nonprofits improve their online presence. The two discuss the importance of …

Creating An Engaging Video Campaign

August 24th, 2021

41:10

In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B …

Turning Your Website And Socials Into Effective Tools

August 17th, 2021

31:57

In this episode, Stacy sits down with Wayne Mullins, who is the Founder and CEO of Ugly Mug Marketing.  Wayne shares his philosophy of "results based …

Better Your Brand By Building Your Visuals: The Importance of Great Graphics

August 10th, 2021

30:20

In this episode, Stacy sits down with Katie Dooley, who is the Founder and Brand Strategist at Paper Lime Creative, a Canadian design agency that …

Finding Your Brand Archetype: Tips To Becoming A Better Entrepreneur

August 3rd, 2021

36:43

In this episode, Stacy sits down with Ann Bennett, who is the CEO and Founder of Ann Bennett Marketing. Ann shares why it's important for entrepreneurs to avoid overextending themselves and to discover their brand …

Making The Most Of Marketing Automation: How To Leverage Salesforce and HubSpot

July 27th, 2021

36:25

In this episode, Stacy sits down with Lauren Kennedy, who is the Chief Marketing Nerd of Coastal Consulting—a firm that helps organizations create an …

The Secrets To Successful Brand Partnerships

July 20th, 2021

34:20

In this episode, Stacy sits down with Rachel Wagner, who is the Director of Brand Partnerships at Hollywood Branded.   Rachel talks about her …

Why Company Swag Should Be Purposeful And Practical

July 13th, 2021

36:31

In this episode, Stacy sits down with Seth Fry, who is the President of Big Frey Promotional Products, where he helps organizations gain exposure and build comradery through providing them with branded merchandise, …

Building Brand Partnerships With Professional Athletes: The Do's, Don'ts, Rewards, And Risks

July 6th, 2021

35:51

In this episode, Stacy sits down with Brittany Gilman, who is the CEO of BG Sports Enterprises, where Brittany builds brand partnerships campaigns for professional athletes. The two discuss how to create the perfect …

Financial Planning 101: Investing In You, Your Plan, and Crytpo

June 29th, 2021

45:17

In this episode, Stacy sits down with Phillip Ramsey and Bryan Dewhurst, who are the co-founders of Uncommon Wealth Partners. They are financial planners that think differently about money and provide clients with …

Survey Reveals Surprising Results on Entertainment Marketing

June 22nd, 2021

16:07

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements 

Keeping It Local with Mariya Palanjian | GlobaFly

June 15th, 2021

40:14

In this episode, Stacy sits down with Mariya Palangian, who is the CEO and founder of GlobFly, a company that specializes in targeted city takeovers, and Roma Leaf, a health and wellness brand that focuses on the …

The Best Way To Leverage Opportunities For Brand Marketing Partnerships

June 9th, 2021

13:38

Stacy talks with you about how award shows have become a great marketing opportunity for brands. She discusses the best way to leverage opportunities like The Oscars, and what makes it such an incredible platform for …

How Marketers Can Become Productive

June 1st, 2021

37:18

In this episode, Stacy sits down with Mari-Liis Vaher, who is the CEO of Powerful Marketers, where she helps businesses, around the world, strengthen …

The Significance Of Having PR Plan For Your Brand

May 25th, 2021

10:43

In this episode, Stacy discusses the importance of a Public Relations plan for your brand.


Out of Home Advertising with Melissa Howell | Wilkins Media

May 18th, 2021

34:04

In this episode, Stacy sits down with Melissa Howell, who is the Director of Client Partnerships at Wilkins Media, an out of home specialist firm based in New York City. The two discuss Melissa's unique, millennial …

The Advertising Solution To TV Clutter

May 11th, 2021

8:56

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.

How to Market as a Music Artist with Margarita Monet | Lead Singer of Edge of Paradise

May 3rd, 2021

30:25

In this episode, Stacy sits down with Margarita Monet, who is the founder and lead vocalist of the rock band, Edge Of Paradise.  The two discuss Margarita’s experience as a musician, as well as how marketing and social …

How to Create an Eye-Catching Press Release with Mickie Kennedy | eReleases

April 26th, 2021

35:58

In this episode, Stacy sits down with Mickie Kennedy, who is the President of eReleases, a traditional press release distribution company that helps small businesses, authors, and startups increase their visibility and …

All About Direct Response Digital Marketing with Dylan Ogline | Ogline Digital

April 22nd, 2021

35:46

For our 251st episode, Stacy sits down with Dylan Ogline, who is the founder of Ogline Digital. The two will be talking all things digital marketing, and Dylan will offer his perspective on direct response advertising, …

What to Know When Building an App for Your Business with Eric Colbert | Spark6

April 12th, 2021

31:10

In this episode, Stacy sits down with Eric Colbert, who is the COO and partner of Spark6, a creative agency that specializes in leveraging technology …

Being Efficient and Finding Success in eCommerce Marketing with Mike Begg | AMZ Advisors

April 5th, 2021

36:50

In this episode, Stacy sits down with Mike Begg, who is the Co-founder and Chief Strategist of AMZ Advisors, a full-service eCommerce consultancy. …

Why Product Placement Works As A Marketing Strategy For FLIR with Vatche Arabian | FLIR Systems

March 28th, 2021

52:28

In this episode, Stacy interviews Hollywood Branded client point Vatche Arabian, Director of Content Marketing at FLIR Systems on why product …

Obtaining Corporate Credit to Grow Your Business with Andrew Rey | Flow Business Funding

March 22nd, 2021

40:50

 In this episode, Stacy sits down with Andrew Rey who is the CEO of Flow Business Funding, as well as the best-selling Author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to …

Building Your Expertise By Providing Education with Terry Hale | Commercial Real Estate Investing

March 15th, 2021

38:35

In this episode, Stacy sits down with Terry Hale, who is an expert in commercial real estate investing as well as an author of educational …

How to Effectively and Efficiently Grow a Startup with Hamlet Azarian | LinkSignal

March 8th, 2021

41:08

In this episode, Stacy sits down with Hamlet Azarian, who is the CEO of LinkSignal, where he uses his marketing, technical, and operational skill sets to deliver long-term scalable growth to companies of all sizes. The …

The Benefits of Planning with Tim Fitzpatrick | Rialto Marketing

March 1st, 2021

26:31

In this episode, Stacy sits down with Tim Fitzpatrick, who is the founder and President of Rialto Marketing.  The two discuss how important it is to have a plan and know the fundamentals when trying to market digitally. …

Tips And Tricks To Product Placement Partnerships In TV and Streaming Series with Susan Webber Gatto | SWG Consulting

February 22nd, 2021

35:08

In this episode, Stacy sits down with Susan Webber Gatto, who is the president of SWG Consulting. The two discuss how content creators can fund their …

How To Win The Content War By Pulling Instead Of Pushing with Lou Carlozo | Carma Productions

February 15th, 2021

49:58

In this episode, Stacy sits down with Lou Carlozo, who is the Founder and President of Carma Productions.  The two talk about what steps you need to …

Maximizing Long-Term Business Outcomes with Ira Maher | The Basement

February 8th, 2021

30:52

In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising …

How to Prevent Tax Fraud and Financial Scams with Brian Watson | Special Agent IRS

February 1st, 2021

42:40

In this episode, Stacy sits down with Special Agent Brian Watson, who currently serves as the Public Information Officer for the IRS-CI Phoenix Field Office where his job is to publicize major financial crimes that they …

Creating and Maintaining Company Culture with Ian Drummond | Hollywood Branded

January 25th, 2021

43:26

In this episode, Stacy sits down with Ian Drummond, who is both her husband and her co-partner at Hollywood Branded, which is an agency that focuses …

All Things E-Commerce and Digital Marketing with Mike Mayer | Main Event Digital

January 18th, 2021

44:58

In this episode, Stacy sits down with Mike Mayer, who is the owner and CEO of Main Event Digital, a digital marketing agency that specializes in web design, SEO, and e-commerce services. The two discuss Mike’s …

The Importance of Collaboration with Thibaud Clement | Loomly

January 11th, 2021

34:04

In this episode, Stacy sits down with self-taught programmer Thibaud Clement, who is the CEO and Co-Founder of Loomly. The two discuss the importance of working together, as well as the ways in which marketers can …

Mermaids, Makeup, and Marketing with Mark Viniello | Enchantails

January 4th, 2021

44:43

In this episode, Stacy sits down with Mark Viniello, who is both a special effects make-up artist and an entrepreneur.  He has worked on hit tv shows and films, such as Stranger Things and Lord of The Rings, and has now …

The Secrets Behind Product Placement

December 28th, 2020

6:27

In this episode, Stacy discusses why product placement is a massive business that still remains a mystery. 

Favorite Holiday Movie Product Placements

December 22nd, 2020

10:04

In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences …

Affordable Ways To Get Your Brand To A Celebrity

December 14th, 2020

11:51

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

3 Reasons Why Smaller Influencers Get Higher Engagement

December 7th, 2020

7:19

In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible …

Why Brands Need Long Term Entertainment Marketing Plans For Success

November 30th, 2020

7:44

In this episode, Stacy shares the reasons why brands need to build a more robust entertainment marketing program versus hoping for one off-wonders, …

Strengthening Your Family and Your Business with Jay Feitlinger | StringCan Interactive

November 23rd, 2020

36:35

In this episode, Stacy sits down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency.  He is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your …

The Top 7 Insights Brand Marketers Need To Know About Product Placement

November 17th, 2020

9:33

In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing …

Understanding Digital Marketing and SEO with John Vuong | Local SEO Search

November 10th, 2020

33:08

In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, …

Busting Through Your Beliefs with Kimberly Hambrick | Kimberly Hambrick Consulting

November 3rd, 2020

32:58

In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John …

Developing Brand Positioning and Personal Branding with Lysa Miller | Ladybugz.com

October 27th, 2020

30:01

In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth.  The two …

Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking

October 20th, 2020

46:49

In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two …

How to Market a New Travel Business with Yann Barbarroux | Flyion

October 13th, 2020

45:45

In this episode, Stacy sits down with Yann Barbarroux, who is the CEO as well as Co-Founder & Head of Analytics of Flyion, a service designed to help travelers get compensated in case of flight delays and …

Creating a Content Strategy for Your Brand with Kristin Bryan | The Chef Sisters

October 6th, 2020

35:19

In this episode, Stacy sits down with Kristin Bryan, who is the co-founder of The Chef Sisters, a media company focused on creating content for and marketing food and beverage brands, as well as restaurants.  The two …

How Marketers Can Use Software Automation with Will Christensen | DataAutomation

September 29th, 2020

40:54

 In this episode, Stacy sits down with Will Christensen, who is the co-founder of DataAutomation, a company specializing in software automation and integration processes for e-commerce sellers.  The two discuss what …

How to Market Using Artificial Intelligence with J Scott Christianson | Trulaske College of Business

September 22nd, 2020

32:33

In this episode, Stacy sits down with J Scott Christianson, who is an assistant teaching professor of management at University of Missouri’s Trulaske …

How to Market in the Hemp and Cannabis Industry with Mike Pachan | Mountain Made

September 15th, 2020

40:24

In this episode, Stacy sits down with Mike Pachan, who is the CEO of Mountain Made, a CBD and lifestyle brand in Colorado, as well as the founder of …

How Your Mindset Drives Success with Kim Ades | Frame of Mind Coaching

September 8th, 2020

39:43

In this episode, Stacy sits down with Kim Ades, who is the President and founder of Frame of Mind Coaching.  The two discuss Kim’s unique philosophy on thought mastery, and how she uses this to coach her clients and …

Quieting Your Mind with Matthew Ferry | Matthew Ferry International

September 1st, 2020

30:21

In this episode, Stacy sits down with Matthew Ferry, who is the founder of Matthew Ferry International, as well as an executive life coach, spiritual teacher, and best-selling author.  The two discuss why it is …

The Importance of Strategic Storytelling with Lynne Golodner | Your People

August 25th, 2020

29:04

In this episode, Stacy sits down with Lynne Goldoner, the founder and Chief Creative Officer of Your People, a marketing and public relations company …

Looking and Sounding Like a Pro on Camera with Maria Ngo and Ray DuGray | VegasNET Media

August 18th, 2020

45:16

In this episode, Stacy sits down with Maria Ngo and Ray DuGray, who are the hosts and executive producers of the Las Vegas celebrity talk series, THE STRIP LIVE, as well as the founders of VegasNET Media and …

What Brands Should Know When Marketing to Parents with Lindsay Pinchuk | Bump Club and Beyond

August 11th, 2020

38:17

In this episode, Stacy sits down with Lindsay Pinchuk, who is the founder of Bump Club and Beyond, a digital platform that creates a community for parents, and connects them to the best products, resources, and …

Bare Essentials to Building a Better Brand with Gary J Nix | BRANDarchist

August 4th, 2020

31:28

In this episode, Stacy sits down with Gary J Nix, who is brand-forward strategist and the founder of BRANDarchist. The two discuss their experiences, as well as what the essential frameworks are for businesses to build …

Making Graphic Design More Accessible and Affordable with Jonathan Grzybowski | Penji

July 28th, 2020

29:17

In this episode, Stacy sits down with Jonathan Grzybowski, who is the host of the podcast Blind Entrepreneurship as well as the co-founder of Penji, a platform that gives on-demand access to the top two percent of …

Creating Partnerships for Massive Success On Screen with David Norton | Ladder Up

July 21st, 2020

32:39

In this episode, Stacy sits down with David Norton, who is the founder of Ladder Up. David has over fourteen years of experience working in the entertainment industry, and during his time, he has helped many television …

Using LinkedIn to Generate Better Leads with Anthony Blatner | Modern Media

July 14th, 2020

26:16

In this episode, Stacy sits down with Anthony Blatner, the founder of Modern Media, where he helps B2B companies generate better leads with LinkedIn Ads. The two discuss how companies can experience explosive growth by …

The Importance of Developing A Systemized Process with Alison Vidotto | Push! Business Training and Mentoring Group

July 7th, 2020

28:36

In this episode, Stacy sits down with Alison Vidotto, the CEO of both Vidotto Group and Push! Business Training and Mentoring Group.  The two discuss how systemized process can help small business owners strategically …

How to Erase Self-Limiting Beliefs with Tanya Romanuk | Your Best Self Career & Life Purpose Coaching

June 30th, 2020

28:23

In this episode, Stacy sits down with Tanya Romanuk, the founder of Your Best Self Career & Life Purpose Coaching.  The two discuss how Cognitive …

Sharing Your Brand Story with Jude Charles | JudeCharles.co

June 23rd, 2020

32:02

In this episode, Stacy sits down with Jude Charles, who is a filmmaker, brand strategist, and speaker, as well as the founder of JudeCharles.co. The two discuss all there is to know about creating branded content, and …

Creating a Business with Economical and Personal Sustainability with Josh Patrick | The Sustainable Business

June 16th, 2020

40:20

In this episode, Stacy sits down with Josh Patrick, who is a certified Financial Planner, the host of The Sustainable Business Podcast, and the founder of The Sustainable Business­­ a coaching and mentoring company …

Getting Real About Real Estate Investing with Lane Kawaoka | SimplePassiveCashflow.com

June 9th, 2020

20:13

In this episode, Stacy sits down with Lane Kawaoka, an engineer and the creator of SimplePassiveCashflow.com, which is an online learning resource that focuses on passive real estate investing. The two discuss what …

Ditch the Sales Pitch with Allan Langer | The 7 Secrets Center for Sales and Marketing Excellence

June 2nd, 2020

23:28

In this episode, Stacy sits down with Allan Langer, an award-winning sales consultant and best-selling author who not only founded The 7 Secrets …

Creating a Passive Income From Real Estate with Dr. Jeff Anzalone | DebtFreeDr.com

May 26th, 2020

33:57

In this episode, Stacy sits down with Dr. Jeff Anzalone, a periodontist and the founder of DebtFreeDr.com, which is an online blog that advises other doctors and high-income professionals on how to create passive income …

How to Make Your Website Grow with Drew Barton | Southern Web

May 19th, 2020

42:56

In this episode, Stacy sits down with Drew Barton, the president of Southern Web and the author of “The Buyer’s Guide to Websites.” The two discuss …

How Cryptocurrency is Changing Business with Jamar James | "Digital Currency Guy"

May 12th, 2020

36:38

 In this episode, Stacy sits down with “Digital Currency Guy” Jamar James, who is a cryptocurrency trading business educator and coach, as well as a veteran of the US Marine Corps where he specialized in IT. The two …

Support the Well-Being of Your Team with Michelle Dickinson | Trifecta Mental Health

May 5th, 2020

25:16

In this episode, Stacy sits down with mental health advocate and TED speaker Michelle Dickinson, who is the founder of Trifecta Mental Health. The …

Automate and Innovate Your Online Advertisements with Orlando Rios | DropKick Ads

April 28th, 2020

25:16

In this episode, Stacy sits down with Orlando Rios, the host of Ultimate Marketer podcast and the founder of DropKick Ads, which is a marketing company that focuses on how businesses and online entrepreneurs can create …

How To Generate Content During COVID-19 with Harry Lowell | NiteLite Pictures

April 21st, 2020

35:53

In this episode, Stacy sits down with Harry Lowell, an award-winning executive producer, showrunner, Television Academy member, and the president of Los Angeles’ NiteLite pictures.  The two discuss how important it is …

How to Get Booked On A Podcast with Andrew Allemann | PodcastGuests.com

April 14th, 2020

27:53

In this episode, Stacy sits down with Andrew Allemann, the founder of PodcastGuests.com, a site that helps hosts find new and interesting guests. The two discuss what strategies can help you get booked on a podcast, as …

How Agencies Can Make It Through COVID-19 with Drew McLellan | McLellan Marketing Group

April 7th, 2020

39:40

In this episode, Stacy sits down with Drew McLellan, the CEO and founder of McLellan Marketing Group.  The two share insights on how agencies can start to make changes to best prepare for COVID-19 and to find a way to …

Product Placement Marketing Driven To Increase By COVID-19

March 31st, 2020

28:40

In this episode, I talk about how COVID-19 is impacting marketing, the massive increase in television and svod viewers, and how product placement …

Reporting the Trends in the World of Streaming Video with Ashley Rodriguez | Business Insider

March 24th, 2020

36:31

In this episode, Stacy sits down with Ashley Rodriguez, a senior reporter at Business Insider. The two discuss how to make your business more journalist friendly, and what opportunities there are for marketers in the …

Using Digital Marketing to Drive Your Business with Ryan Cote | Ballantine Digital

March 17th, 2020

41:55

In this episode, Stacy sits down with Ryan Cote, the Director of Digital Services and Partner at Ballantine Digital. The two discuss five ways to drive leads with digital marketing, and how using this type of technique …

Create Deeper Connections By Sharing Your Truth with David Wood | Tough Conversations International & Play For Real

March 10th, 2020

44:49

In this podcast, Stacy sits down with David Wood, the CEO of Tough Conversations International and Play For Real.  The two discuss how facing challenges and engaging in tough conversations can help build confidence, …

Creating Audience Rapport in Content Marketing with Don Simkovich | So Cal Content Marketing & Media

March 3rd, 2020

48:17

In this episode, Stacy sits down with brand journalist Don Simkovich of So Cal Content Marketing & Media. The two discuss the benefits of content marketing, and how you can engage audiences, establish rapport, and …

Becoming a Category King with Mark Donnigan | Beamr

February 25th, 2020

57:11

In this episode, Stacy sits down with Mark Donnigan who is the Vice President of Marketing at Beamr, a company that leads in global, video software …

Tracking the Trends with Joe Gagliese | Viral Nation

February 18th, 2020

39:57

In this episode, Stacy sits down with Joe Gagliese, the co-founder and CEO of Viral Nation. The two discuss the difficulties of influencer marketing, …

Influencer Marketing Costs & Risks To Be Aware Of

February 11th, 2020

13:10

In this episode, Stacy discusses the costs involved with social influencer marketing, and the potential risks you need to be aware of to manage …

Build Your Business By Building Your Values with Tullio Siragusa | DojoLIVE!

February 4th, 2020

31:08

In this episode, Stacy sits down with expert level Certified Life Coach Tullio Siragusa, who is also a Chief Strategy Officer at Nearsof as well as a …

Facing Failure and Finding Success with Miha Matlievski | Fail Coach LLC

January 28th, 2020

32:11

In this episode, Stacy sits down with Miha Matlievski, the founder of Fail Coach LLC. The two discuss how a change of perspective helped Miha turn his life around and bounce back from bankruptcy. He talks about what he …

Bettering Yourself For Your Business with John Jantsch | Duct Tape Marketing Consultant Network

January 21st, 2020

27:08

In this episode, Stacy sits down with marketing consultant, speaker, author, and the founder of Duct Tape Marketing Consultant Network, John …

Giving Your Show a Voice with Zoe Greenblatt | Glow

January 14th, 2020

34:26

In this episode, Stacy sits down with Zoe Greenblatt, the social media manager at Glow, an award winning digital marketing and social media agency.  The two discuss how to create a voice for your television show and or …

Building a Business Dream Team with Clay Clark | Thrive15

January 7th, 2020

36:51

In this episode, Stacy sits down with Clay Clark, who is the CEO of Thrive15, a leading business coaching program, as well as a New York Times bestselling author and a Forbes Business Coach Council member. The two …

Legal Rules About Product Placement In The USA Part 2

December 31st, 2019

10:39

In our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product …

9 Steps To Get Your Brand On A Talk Show - #1 most popular podcast

December 24th, 2019

15:32

This is one of our most popular podcasts, which is why we have chosen to re-publish it over the holiday break.  In this episode, Stacy explains how …

Think Outside the Box with Jeff Pulvino | Boost Media Group

December 17th, 2019

34:58

In this episode, Stacy sits down with Jeff Pulvino, the co-founder and CEO of Boost Media Group, an agency that specializes in web development, …

The Art of the AirDrop with Adrian Belina | Jam3

December 10th, 2019

39:36

In this episode, Stacy sits down with Adrian Belina, Executive Creative Director and one of the founders of Jam3. The two discuss the importance of digital marketing in influencer campaigns as well as how to use …

Be Authentic and Bring In Sales with LinkedIn with Sarah Santacroce |The Gentle Business Revolution Movement

December 3rd, 2019

38:42

In this episode, Stacy sits down with Sarah Santacroce, LinkedIn Consultant and Strategist as well as founder of The Gentle Business Revolution …

Pitching Your Podcast with Kelly Glover | The Talent Squad

November 26th, 2019

36:15

In this episode, Stacy sits down with Kelly Glover, the booking agent and publicist for The Talent Squad. The two discuss Kelly’s experience as a …

7 Insights To Product Placement Brand Marketers Need To Know

November 19th, 2019

18:25

In this episode, Stacy shares 7 insights brand marketers really need to know before you start utilizing product placement as a marketing practice.

Product Placement Insights That Savvy Brand Marketers Need To Know

November 12th, 2019

9:33

In this episode, Stacy discusses new insights that savvy brand marketers need to know about product placement – including recent changes in product placement, why they matter and how this marketing practice is …

Understanding Privacy Laws with Jodi Daniels | Red Clover Advisors

November 5th, 2019

42:05

In this episode, Stacy sits down with Jodi Daniels, the CEO and founder of Red Clover Advisors.  The two discuss why it is important for businesses to be knowledgable about current privacy laws and its impact on …

Becoming An Effective Leader Of A Successful Business with Jen McFarland | Women Conquer Business

October 29th, 2019

33:59

In this episode, Stacy sits down with CEO of Women Conquer Business, Jen McFarland. The two discuss Jen's three pillars for becoming a great business leader and little ways to distinguish yourself in the growing economy.

Becoming A Successful Entrepreneur with Mike Watts | LoveHandle

October 22nd, 2019

30:59

In this episode, Stacy sits down with Mike Watts, the CEO and founder of DMD Products, LLC and LoveHandle. The two discuss the importance of taking …

Using Facebook Groups To Build Your Business with Iryna Shevchenko | The Savvy Action Taker Entrepreneur Academy

October 15th, 2019

38:52

In this episode, Stacy sits down with the Facebook Group expert and the founder of The Savvy Action Taker Entrepreneur Academy, Iryna Shevchenko. The two discuss how service providers and entrepreneurs can make money …

Bringing Your Business To The Next Level with Drew McLellan | McLellan Marketing Group

October 8th, 2019

47:59

In this episode, Stacy sits down with CEO and founder of McLellan Marketing Group, Drew McLellan. The two discuss the many ways in which you can enhance your business and transform it from being good to great by …

Understanding The Intricacies Of Product Placement with Dominic Artzrouni | Concave Brand Tracking

October 1st, 2019

53:28

In this episode, Stacy sits down with founder and director or Concave Brand Tracking, Dominic Artzrouni. The two discuss how product placement has …

Discovering The Importance Of The Voice with Arthur Joseph | Vocal Awareness

September 24th, 2019

39:30

In this episode, Stacy sits down with founder and CEO of Vocal Awareness, Arthur Joseph. The two discuss the importance of the human voice and the effect it can have on success in the work place and in every day life.

Creating PR Opportunities For Your Business with Zack Jenkins | Critical Mention

September 17th, 2019

38:29

In this episode, Stacy sits down with Vice President of Sales and Account Management at Critical Mention, Zack Jenkins. The two discuss the benefits of exposure and the ways in which you can maximize your PR.

Maximizing Productivity In The Office with Mark Green | Performance Dynamics Group

September 10th, 2019

43:30

In this episode, Stacy sits down with strategic advisor and coach, Mark Green, the founder and president of Performance Dynamics Group.  The two …

Improve Your Digital Marketing Strategies With Chris Madden | Matchnode

September 3rd, 2019

49:02

In this episode, Stacy sits down with experienced entrepreneur and co-founder of Matchnode, Chris Madden. The two discuss Facebook ads and boosting posts, and how you can set up a marketing plan that allows for …

Being About The Buyer With Todd Hockenberry | Top Line Results

August 27th, 2019

45:58

In this episode, Stacy sits down with Todd Hockenberry, the owner of Top Line Results and the co-author of “Inbound Organization: How to Build and …

Conveying A Message Using A Published Book with Wendy Keller | Keller Media, Inc.

August 20th, 2019

45:25

In this episode, Stacy sits down with Chief Talent Launcher and Senior Agent of Keller Media, Inc., Wendy Keller. The two discuss the benefits that a published book can have as a business leader and the ways in which it …

Understanding Blockchain with Mimi Slavin | Greenfence Consumer

August 13th, 2019

46:18

In this episode, Stacy sits down with Mimi Slavin, the head of marketing and business development at Greenfence Consumer. The two discuss marketing …

Identifying Your Market As An Entrepreneur with Preston Alder | Neighbor

August 6th, 2019

35:46

In this episode, Stacy sits down with Preston Alder, the CEO of storage rental company, Neighbor. The two discuss the importance of market identification as an entrepreneur and the benefits in can have on the success of …

Convert Connections Into Customers With Charlie Whyman | The Curiosity Key Podcast

July 30th, 2019

52:46

In this episode, Stacy sits down with B2B Development strategist and coach, Charlie Whyman. The two discuss how the most common mistakes people make every day on LinkedIn that stop them from winning new business …

Increase Business Profitability With Thor Conklin | Peak Performance Group

July 23rd, 2019

26:01

In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a …

Use Virtual Assistants To Streamline Business With Molly Rose Speed | The Academy for Virtual Assistants

July 16th, 2019

28:50

In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency …

Use Influencers To Make Brand Integrations With Justin Purser | Olio Creative

July 9th, 2019

58:55

In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about …

How Brands Use Retro Product Placement To Gain Authentic Connection

July 5th, 2019

7:17

In this episode, Stacy discusses how to take advantage using vintage logos or brand packaging as placement to stand out from the competitors and increase sales.


Talking Your Way Into Talk Shows With Courtney Jackson | Steve Harvey Show

July 2nd, 2019

53:58

In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make …

Use Writing To Demonstrate Your Expertise With Tara Alemany | Emerald Lake Books

June 27th, 2019

44:56

In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise …

Detect And Combat Influencer Fraud With Yaro Pat | HypeAuditor

June 25th, 2019

47:52

In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into …

Using Authority Marketing to Lead Your Business with Michael Greenberg | Gentleman of Technology

June 20th, 2019

37:37

In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their …

Building Transparency And Trust With Nick Usborne | Conversational Copywriting

June 18th, 2019

42:25

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a …

Effectively Promote Your Brand With Trust With Alex Lyman

June 13th, 2019

41:11

In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and …

Surprise And Delight Your Customers With Linsi Brownson | Spark Collaborative

June 11th, 2019

39:43

In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against …

Reclaim Your Independence And Freedom With Steve Gordon | The Unstoppable CEO

June 6th, 2019

40:37

In this episode, Stacy sits down with podcaster and  CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as …

Buying And Selling Your Business (The Right Way) With David Barnett

June 4th, 2019

46:26

In this episode, Stacy sits down with savvy business expert and author, David Barnett. The two discuss David’s wealth of knowledge regarding buying and selling businesses, and he even provides insight suggesting why you …

Understanding The Law Of Attraction With Kelli Cooper

May 30th, 2019

51:03

In this episode, Stacy sits down with coach and consultant, Kelli Cooper. The two discuss common misconceptions surrounding the law of attraction, …

Email Marketing Is (Not) Dead With Lakisha Sarbah | Saavy Simple Marketing

May 28th, 2019

26:19

In this episode, Stacy sits down with email marketer and the founder of Savvy Simple Marketing, Lakisha Sarbah. The two discuss Lakisha’s passion for empowering women in business, why email marketing is alive and well, …

Improving Workplace Culture With Kris Boesch | Choose People

May 23rd, 2019

49:50

In this episode, Stacy sits down with the founder and CEO of Choose People, Kris Boesch. The two discuss Kris’s book “Culture Works: How to Create …

Drop Everything and Dropship: Mastering eCommerce With Anton Kraly | Drop Ship Lifestyle & eCommerce Lifestyle

May 21st, 2019

35:36

In this episode, Stacy sits down with eCommerce coach Anton Kraly. The two discuss Anton’s best practices for digital marketing to drive eCommerce …

Using Artificial Intelligence For Product Placement and Storytelling With Roy Taylor | Ryff

May 16th, 2019

47:24

In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how …

The 5 Most Asked Questions About The Game Of Thrones Starbucks Coffee Cup Placement

May 14th, 2019

23:51

In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived …

Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School

May 9th, 2019

28:37

In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips …

The Next Chapter Of Business Development With Eric Anderson

May 7th, 2019

29:06

In this episode, Stacy sits down with book developer and writing coach, Eric Anderson. The two draw upon Eric’s experience to discuss the steps to becoming a published author, whether to be self-published or have a …

Influencers Are Humans Too With Dana Malstaff | Boss Mom

May 2nd, 2019

42:02

In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss how Dana has used her experience as an influencer to share insights on building …

Make The Campaign Work For Your Brand With Susana Yee | Digital Everything

April 30th, 2019

49:16

In this episode, Stacy sits down with digital marketing consultant, Susana Yee. The two discuss Susana’s experience working with brands like Guess …

Simplify Your Business with Kevin Geary | Digital Ambition

April 25th, 2019

36:59

In this episode, Stacy sits down with the founder of Digital Ambition and host of the Digital Ambition Podcast, Kevin Geary. The two discuss how to overcome overcomplicated business practices, whether it’s creating …

Mastering Systems & Processes with Bradley Benner | Semantic Mastery

April 23rd, 2019

49:27

In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to …

Talk TO Someone, Not AT Them With Shauna Armitage | Making Moxie

April 18th, 2019

35:31

In this episode, Stacy sits down with growth consultant and founder of Making Moxie, Shauna Armitage. The two discuss Shauna’s experience with …

Redefining SEO With Jason Berkowitz | Break The Web

April 16th, 2019

42:59

In this episode, Stacy sits down with the founder and SEO director of Break The Web, Jason Berkowitz. The two discuss SEO best practices, old school …

The Keys To Successful Internet Marketing With Greg Jameson | WebStores Ltd.

April 11th, 2019

45:43

In this episode, Stacy sits down with business consultant and President of WebStores Ltd., Greg Jameson. The two discuss the best ways to manage your …

The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo

April 9th, 2019

54:30

In this episode, Stacy sits down with Brett Garfinkel, the co-founder and CEO of measurement firm Sylo. The two attempt to understand the current state of influencer marketing while discussing the misconceptions of bots …

Managing Agency Relationships With Suzanne Brown | OKSuzi

April 4th, 2019

54:07

In this episode, Stacy sits down with Suzanne Brown of OKSuzi Marketing. The two discuss Suzanne’s extensive experience as a business consultant …

Becoming An Influencer In Your Own Space With Matt Johnson | Pursuing Results

April 2nd, 2019

59:11

In this episode, Stacy sits down with expert podcast host and Pursuing Results CEO Matt Johnson. The two reveal Matt’s extensive experience working …

Writing Down Your Strategy With John Rohe | HyCap Consulting

March 28th, 2019

47:06

In this episode, Stacy sits down with HyCap Consulting expert, John Rohe. The two discuss how to integrate strategy and tactical plans for the total …

Become A LinkedIn Authority With Joe Apfelbaum | Ajax Union

March 26th, 2019

39:45

In this episode, Stacy sits down digital marketing expert and CEO of Ajax Union, Joe Apfelbaum. The two discuss how to become an authority on LinkedIn, and dive into why less than 1% of the 600 million professionals on …

A Smarter, Faster Marketing Program With Sam Underwood | Futurety

March 21st, 2019

42:46

In this episode, Stacy sits down with Futurety's Business Strategy Vice President, Sam Underwood. The pair discuss Sam’s two rules of fishing: "You …

Web Optimization And How To Fix It With Chris Dayley | Disruptive Advertising

March 19th, 2019

50:32

In this episode, Stacy sits down with digital marketing entrepreneur, speaker, and neuromarketing expert Chris Dayley. They discuss the biggest problems that most companies are facing with their websites and why fixing …

Law And Privacy Order with Richard Chapo | Business Lawyer

March 14th, 2019

50:41

In this episode, Stacy sits down with business lawyer Richard Chapo to discuss all things legal. They'll explain the "hot" topic in 2019, the new California Consumer Privacy Act, and how it will impact the majority of …

Amplify Your Brand And Increase Engagement With Kristi Porter | Signify

March 12th, 2019

49:20

In this episode, Stacy sits down with cause marketing philanthropist, Kristi Porter. The two discuss the best ways to use cause marketing and social issues to amplify a brand’s messaging and engagement to consumers.

Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy

March 7th, 2019

44:38

In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of …

Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat

March 5th, 2019

29:52

In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse …

Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence

February 28th, 2019

44:07

In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.

How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant

February 26th, 2019

46:01

In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation …

Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG

February 21st, 2019

47:39

Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.

Using The Right Words With Naresh Vissa | Krish Media & Marketing

February 19th, 2019

47:18

Stacy sits down with Naresh Vissa, Founder & CEO of Krish Media & Marketing, to discuss the benefits of direct marketing and the tools you …

Developing Simple And Effective Sales Strategies With Anthony Kirby | Marketing And Business Consultant

February 14th, 2019

48:12

In this episode, Stacy sits down with marketing and business consultant Anthony Kirby to discuss his turnkey sales strategies that guarantee success.

How To Hire The Best Agency With Dave Rohrer | Northside Metrics

February 13th, 2019

49:58

In this episode, Stacy Jones sits down with "Business Of Digital" co-host and Northside Metrics founder Dave Rohrer to discuss what brands need to know before you hire an agency.

How To Leverage PR and Secure Free Publicity With Heather Burgett | The Burgett Group

February 6th, 2019

33:15

In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they'll even show you …

Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV

January 30th, 2019

45:36

In this episode, Stacy speaks with Sharifah Hardie to discuss her over twenty-five years of experience as a radio host, online marketing specialist, …

Celebrity Endorsement And Brand Partnership With Lash Fary | Distinctive Assets

January 23rd, 2019

51:05

In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing.

Eleven Steps To Creating Your Social Influencer Plan - Part 2

January 16th, 2019

9:45

In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take …

Creating Your Plan To Work With Influencers In 11 Steps – PART 1

January 9th, 2019

12:02

In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!

Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems

January 3rd, 2019

52:28

In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging.

How Much Does Product Placement Cost

December 26th, 2018

12:54

(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

9 Steps To Get Your Brand On A Talk Show

December 20th, 2018

14:11

(Original Broadcast: Date May 3, 2017) In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

The Top Holiday Movie Product Placements

December 12th, 2018

9:30

In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday …

Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing

December 5th, 2018

53:11

In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the …

Creating A Podcast For Your Business With Stephen Woessner | Predictive ROI

November 28th, 2018

58:28

In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts …

Representing Celebrity Talent With Lori Sale | Artist & Brand

November 20th, 2018

56:58

In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

Developing Personas With Susan Baier |Audience Audit

November 14th, 2018

53:19

In this episode, Stacy speaks with Susan Baier about the most effective ways to build buyer personas when working with new clients.

Product Placement With Gary Moore Of Dell

November 7th, 2018

38:42

In this episode, Stacy sits down with Gary Moore of Dell to discuss how they solidified themselves within the TV and Film industries.

Influencer Marketing Law with Sharon Toerek | Legal

October 31st, 2018

51:57

In the first episode of our brand new “Duo Podcast” series, Stacy sits down with Sharon Toerek of Tourek Law. Sharon is an intellectual property and marketing law attorney and discusses the legal “do’s” and “do not’s” …

Creating Licensed Brands From TV Shows And Movies

October 25th, 2018

20:23

In our 100th episode (that’s right...100), Stacy talks to you about how some brands with already built in buyers from the get-go have leveraged pop …

Advertising Through Podcasts

October 18th, 2018

14:17

In this episode: Stacy talks to you about a fairly new marketing practice, and how you can leverage podcasts for branded content partnerships to get tremendous engagement for your brand.

What Brands Think About When Choosing A Celebrity

October 11th, 2018

11:57

In this episode, Stacy talks to you about making sure your brand chooses the right celebrity partner for your advertising campaign.

Why Organic Product Placement Increases Brand Sales

October 4th, 2018

12:28

In this episode, Stacy talks to you about the importance of organic product placement and provides detail to the types of product placement available for brand partnerships by sharing product placement success stories …

Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part II

September 26th, 2018

17:29

In this episode, Stacy shares what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their celebrity …

Dealing With A Celebrity Endorser’s Bad Behavior As A Brand - Part I

September 20th, 2018

9:17

In this episode, Stacy talks to you about what happens when a celebrity has more than just a bad day – and truly makes a mistake so big, that their …

How Blogging Helps Brands Get Sales

September 13th, 2018

10:13

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal …

What Our Team Learned That You May Not Know

September 6th, 2018

11:35

In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements, and influencers!

How To Launch An Influencer Marketing Campaign That Works

August 29th, 2018

6:31

In this episode, Stacy Jones explains how to implement an influencer marketing strategy that works.

7 Fixes For When Your Brand Becomes The Bad Guy On Screen

August 22nd, 2018

11:07

In this episode, Stacy dishes out the 7 next step moves for what brands can do as part of crisis management when their product becomes the bad guy on TV.

Product Placement Versus Brand Integration

August 15th, 2018

9:21

In this episode, Stacy explains the differences between product placement and brand integration.

The Power Of Award Shows For Brands

August 8th, 2018

13:38

Stacy talks to you about the power of award shows for brands, and the best way to leverage opportunities like The Oscars for brand marketing partnerships.

Everyone On Your Team Makes A Difference

August 1st, 2018

10:11

In this episode, Stacy explains why every individual on your team makes a difference to your company and that forgetting this is one of the biggest mistakes you can make.

5 Tricks To Staying On Top Of Emails For Any Business

July 25th, 2018

10:49

In this episode, Stacy shares with you how our team has addressed a challenge felt across the nation by all business types - email organization - and provides a simple 5 step plan for staying on top of those emails.

What Papa John's Can Do To Recover From A PR Nightmare

July 18th, 2018

16:19

In this episode, Stacy reveals what brands like Papa John’s can do to recover from a PR nightmare caused by a celebrity – or in this case, their own self-created celebrity persona and brand founder.

Dealing With Fraud As A Business Owner - Part 3

July 11th, 2018

17:47

In this episode, Stacy concludes her story of the international cyber fraud that nearly destroyed our agency, to help other business owners keep the same from happening to them.

Dealing With Fraud As A Business Owner - Part 2

July 6th, 2018

18:13

In her last podcast, Stacy laid out the background knowledge as the prequel to her agency's fraud nightmare. 

In this episode, Stacy continues to talk to you about the fraud that happened in the hopes that she can help …

Dealing With Fraud As A Business Owner - Part 1

June 27th, 2018

11:12

In this episode, Stacy revisits an agency nightmare to teach you how to protect your business from the same thing!

How To Get Your Team To Blog - Part 2

June 20th, 2018

12:40

In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, …

How To Get Your Team To Blog Part 1

June 13th, 2018

10:49

In this episode, Stacy talks to you about how to motivate your team to blog. She also explains why it is just so important for your company to do so.

Product Placement Trade Out Opportunities in Hollywood TV and Film

June 7th, 2018

10:47

In this episode, Stacy talks to you about product placement trade out opportunities in Hollywood!

Did The Brand Pay For The Celebrity To Hold That?

May 30th, 2018

7:12

In this episode, Stacy helps to explain how some celebrities are paid to hold a brand with paparazzi hired to take the perfect shot in order to share …

18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 2

May 23rd, 2018

12:31

In this episode, Stacy talks to you about even more ways that tech brands can leverage content marketing to help drive brand awareness and trigger sales.

18 Ways Tech Brands Can Leverage Content Marketing To Make Sales Happen: Part 1

May 17th, 2018

15:25

In this episode, Stacy shares how tech brands can leverage content marketing to help drive brand awareness and trigger sales.

Cannabis and Product Placement Content Marketing Partnerships

May 9th, 2018

9:45

In this episode, Stacy talks to you about how cannabis brands have been able to stand out and gain brand awareness through product placement content marketing partnerships.

PR For Medical Practices Part 4

May 2nd, 2018

9:33

In the conclusion to a four-part podcast series, Stacy provides you with very easy steps for you and your team to incorporate PR into your own company to help drive media awareness and make your appointment books even …

PR For Medical Practices - Part 3

April 25th, 2018

12:36

In part three of this four-part podcast, Stacy shows you how to write a press release that can help you get media coverage for your medical practice.

PR For Medical Practices - Part 2

April 18th, 2018

13:41

In part two of this four-part series, Stacy shows you how to make sure your medical practice website is ready for a journalist.

PR For Medical Practices - Part 1

April 11th, 2018

15:09

In this episode, Stacy shares the tools you'll need to create a PR program for your medical practice, and why it is just so important for your …

Celebrity Endorsements And The Olympics

April 4th, 2018

10:31

In this episode, Stacy talks to you about some of the Olympic celebrity endorsement partnerships that were launched during the 2018 Winter Olympics.

Our Entertainment Marketing Survey Results

March 28th, 2018

9:12

In this episode, Stacy continues the discussion from last week about our entertainment marketing survey and what it revealed about how brands and their agencies approach product placement to ensure success.

A Look Inside Our Entertainment Marketing Survey

March 21st, 2018

8:03

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements by brands and their …

Branding At The Oscars - Walmart short form branded content

March 14th, 2018

9:12

In this episode, Stacy continues the conversation from last week about Oscar no-fee brand moments from the 90th Academy Awards, and specifically about Walmart’s sponsored short form branded content.

Branded At The Oscars

March 7th, 2018

12:12

Welcome to another episode of Marketing Mistakes (And How To Avoid Them). In this episode, Stacy talks about Oscar brand moments from the 90th Academy Awards, and how a few brands won some major global exposure.

7 Reasons Why We Blog

March 1st, 2018

15:10

In this episode, Stacy dishes out the seven reasons why our agency blogs.

The Truth About Independent Films and Brand Partnerships

February 22nd, 2018

11:49

In this episode, Stacy shares the truth about working with independent films and brand partnerships.

5 Ways To Evaluate If Your Content Is A Good Brand Vehicle For Product Placement

February 14th, 2018

5:18

In this episode, Stacy discusses the 5 ways producers can evaluate if their content is a good brand vehicle for product placement.

How Influencers Buy Fake Followers And Why Brand Marketers Should Care

February 7th, 2018

10:15

In this episode, Stacy explains how you can protect your brand from phony influencers, how a fake follower purchase platform works, and give you more …

4 Reasons Why Productions Use Product Placement

January 31st, 2018

6:21

In this episode, Stacy explains the four reasons why productions want to use product placement.

What Makes Partnering With A Production Worth It To A Brand

January 24th, 2018

6:11

In this episode, Stacy explains what makes a TV or film product placement deal worth doing for a brand.

Legal Rules About Product Placement In The USA

January 17th, 2018

10:39

In this Episode, Stacy Jones provides more information about the legal rules of product placement in the United States.

Why Logo Design Matters For Product Placement

January 10th, 2018

5:42

In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.

4 Key Ways Producers Can Get More Creative On Making Brand Partnerships Work

January 3rd, 2018

6:41

In this episode, Stacy shares the four key ways producers can get more creative on making brand partnerships work.

13 Reasons Why Production Companies Need To Hire A Brand Marketing Strategist

December 27th, 2017

7:59

In this episode, Stacy Jones unveils the 13 reasons why production companies need to hire a brand marketing strategist to assist with brand partnerships.

12 Ways Apps Use Content To Drive Downloads And Brand Awareness

December 20th, 2017

9:59

In this episode, Stacy discusses the 12 ways app brand marketers can integrate their app into entertainment content marketing to increase downloads and brand awareness.

3 Ways Apps Can Work With Influencers, Celebrities And Content Marketing

December 13th, 2017

10:19

In this episode, Stacy discusses the three major ways app brand marketers can use influencers, celebrities, and content marketing to increase downloads and brand recognition. .

12 Steps To Working With A Celebrity

December 7th, 2017

12:11

In this episode, Stacy Jones shares the 12 steps to get celebrities to work with your brand, and the reason why it can take so long.

Luxury Brands And Entertainment Marketing

November 29th, 2017

8:02

In the latest episode, Stacy Jones discusses some of the best ways luxury brands can partner with entertainment content and celebrities.

A Day In The Life of Hollywood Branded

November 22nd, 2017

10:06

In this week's podcast, Stacy Jones talks to you about what goes on in the life of a typical day at the agency, and gives you a look behind the …

Global Audience Numbers You Need To Know About

November 16th, 2017

8:20

In this episode, Stacy discusses what global brands need to know about the size of audiences viewing TV content that they have product placement in.

6 Ways To Measure A Brands Product Placement Campaign

November 8th, 2017

7:45

In this episode, Stacy shares 6 ways that you can measure your product placement campaign.

4 Ways Brands Can Leverage Fashion For Sales Impact

November 1st, 2017

11:36

In this episode, Stacy shares four ways to engage consumers through fashion partnerships.

6 Ways Brands Can Leverage 'Scary' To Create More Sales

October 24th, 2017

8:08

In this episode, Stacy shares 6 ways scary content actually increases sales for brands willing to work with the horror genre.

The Realities Of Paid Product Placement Today

October 18th, 2017

12:09

In this episode, Stacy discusses the realities of paid product placement today

TV Pilots And Brand Partnerships

October 11th, 2017

8:52

In this episode, Stacy explains how a TV show comes into existence, the benefits to brands who participate in product placement with these TV pilots – and why it’s worth the risk spending resources and time on an …

Flip And Fold Your Brand To Talk Show Success

October 4th, 2017

8:19

In this episode, Stacy discusses how your brand can create sales success through talk show partnerships.

9 Ways To Leverage Product Placement Through Social Media

September 28th, 2017

15:11

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.

7 Steps To Create A Product Placement Program

September 20th, 2017

7:05

In this episode, Stacy shares seven key steps to take to help increase your brand’s product placement campaign success.

Top 10 Decision Makers On Set Who Need To Know Your Brand

September 13th, 2017

9:29

In this episode, Stacy discusses the top 10 Decision Makers involved in product placement.

Using Social Media At Brand Sponsored Events

September 6th, 2017

8:12

In this episode, Stacy shares 10 tips that can help a brand better use their own social media at brand sponsored events.

A Six Step Guide For Brands Wanting To Work With Influencers

August 30th, 2017

9:13

In this episode, Stacy shares six steps you need to know to start working with social influencers.

Importance Of Social Media Influencers

August 23rd, 2017

8:03

In this episode, Stacy discusses the importance of social media influencers and their impact on a brand's sales.

10 Reasons For Product Placement

August 16th, 2017

8:16

In this episode, Stacy shares ten reasons why brands utilize product placement as part of their marketing and advertising strategies.

Strategic (& Free!) Promotional Partnerships For Your Brand

August 9th, 2017

11:08

In this episode, Stacy shares tips on how to get major consumer engagement by strategically partnering your brand with an entertainment property.

Repurposing Content From Social Influencers

August 2nd, 2017

11:08

In this episode, Stacy discusses what to do after your brand completes an influencer marketing campaign.

Why Product Placement Provides An Advertising Solution To TV Clutter

July 26th, 2017

8:56

In this episode, Stacy discusses why production placement provides an advertising solution to the clutter and fragmentation of television today.

3 Reasons Micro Influencers Get Better Engagement

July 19th, 2017

7:19

In this episode, Stacy shares three reasons why micro-influencers create affordable influencer marketing that gets engagement.

History Of Product Placement And How Productions Can Become Better Brand Partners

July 12th, 2017

9:10

In this episode, Stacy discusses the history of product placement, where the business is today and how productions can become better partners to brands.

How Hollywood Celebrities Are Used For Global Endorsements

July 5th, 2017

7:07

In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some …

Using Product Placement In Content For Baby Boomers

June 28th, 2017

8:50

In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.

Should The Business Behind Product Placement Be Kept Secret

June 21st, 2017

6:27

In this episode, Stacy discusses whether the business of product placement is best kept a secret.

Entertainment Marketing Is A Long Game

June 13th, 2017

7:44

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into …

The Risk Of Not Having A Public Relations Plan In Place

June 6th, 2017

10:43

In this episode, Stacy discusses the importance of a Public Relations plan for your brand.

8 Step Guide To How Much To Spend On Social Influencer Marketing

June 1st, 2017

18:13

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide onwhat you need to know before undertaking such a campaign.

The Risks And Costs Of Social Influencer Marketing

May 24th, 2017

13:25

In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.

9 Reasons Why Programmatic Advertising Doesn't Work For Product Placement

May 17th, 2017

13:47

In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

7 Steps To A Celebrity Social Media Campaign

May 10th, 2017

15:49

In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

9 Steps To Get Your Brand On A Talk Show

May 3rd, 2017

15:32

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

Marketing To The Beat Of Music Video Product Placement

April 26th, 2017

10:43

In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.

Product Placement Case Study – Securing Trade Out Opportunities In Hollywood

April 20th, 2017

10:43

In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities …

Cracking 15 Steps For Celebrity Influencer Buy In

April 12th, 2017

13:40

In this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.

The Differences Between Advertising, PR And Entertainment Marketing

April 5th, 2017

7:02

In this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.

10 Tips For Social Media

March 31st, 2017

12:25

In this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.

Do You Want To Hire A Celebrity Or A Celebrity Influencer

March 30th, 2017

5:35

In this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.

Get Consumers To Remember Your Brand Faster

March 28th, 2017

6:09

In this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.

How Brands Use Retro Product Placement For Branding

March 23rd, 2017

7:17

In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain authentic and memorable connections to the audience.

The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads

March 21st, 2017

9:21

In this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.

How To Secure The Right Influencer For Your Brand

March 20th, 2017

11:44

In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.

How Much Does Product Placement Cost

March 17th, 2017

14:27

In this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

How To Create More Successful Instagram Posts

March 17th, 2017

7:40

In this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.

How To Get Your Brand In Celebrity Swag Bags

March 16th, 2017

11:51

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

Creating Celebrity Endorsement Safeguards

March 15th, 2017

8:10

In this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement …

Finding Out If Your Instagram Influencer Has Fake Followers

March 14th, 2017

9:04

In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang …

3 Steps Not To Miss For Product Placement

March 11th, 2017

6:42

In today’s episode, Stacy shares 3 important steps in planning a product placement strategy for your brand, and how they can help you achieve desired …

Inviting A Celebrity To Your Event

March 10th, 2017

15:04

In this episode,Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs …

4 Common Myths About Product Placement

March 7th, 2017

7:42

In this episode, Stacy debunks the myths of product placement.

More Secrets to Successful Celebrity Events

March 6th, 2017

10:02

In this episode, Stacy share the rest of her tips for successful celebrity branded events.

The Secrets To Successful Celebrity Event

March 5th, 2017

10:04

In this episode, Stacy shares the first five steps to celebrity event sponsorships that brand managers should take before activating their events …

How To Make Product Placement Magic Happen

March 4th, 2017

6:01

In this episode, Stacy shares three reasons why brands can win big time on screen and still make affordable product placement magic happen.

How Social Influencers Make Money

February 28th, 2017

8:54

Join Stacy Jones, the CEO and founder of Los Angeles entertainment marketing agency Hollywood Branded for Marketing Mistakes (And How To Avoid Them). …

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