Marketing Minute

39 EpisodesProduced by Brandi

How do you describe marketing your business? If overwhelming, confusing, hard, or just a pain in the butt come to mind - then this podcast is for you. I make marketing easier in just a few minutes a day. Join me!

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041: Not Just Lead Magnets

May 21st, 2019

4:48

You’ve got a great idea for a new piece of content. It’s not quite big enough to charge for it - but should it be a lead magnet? In this episode, I …

040: The Things I'm Not Doing in My Business

May 14th, 2019

5:35

Does it feel like everyone else out there has these perfect branded photo shoots and virtual assistants - and you’re trying to figure out how (and if) you need to be doing all those same things?  

In this episode, I …

039: Minimum Viable Marketing Foundations

March 12th, 2019

6:30

What are the key foundations of a strong marketing strategy? No, it’s not your logo or brand color. Its your website and your email list. Learn more …

038: Artificial Scarcity in Marketing Messages

February 18th, 2019

7:13

Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing …

Get Minimum Viable Marketing - For Free!

February 13th, 2019

2:21

If you're not meeting your marketing goals for Q1, then don't miss out on this chance to get Minimum Viable Marketing - for FREE! (Offer good February 13-15)

Order Minimum Viable Marketing: 

037: The Problem with those "Live" Webinars

February 11th, 2019

5:46

Have you ever signed up for a webinar only to find that it was a pre-recored video? You’re not alone. In this episode, I share why these are a bad tactic for your marketing, and ways that you can still meet your …

036: Using Fear and Blame Tactics in Marketing

February 6th, 2019

11:26

In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages …

035: How to Apply the KonMari Method to Your Marketing

January 28th, 2019

9:24

In this episode, I take the popular KonMari method that's emptying houses and filling up thrift stores and apply it to your marketing efforts. If …

034: Make Marketing Fun Again

January 21st, 2019

4:05

In this episode, I break down my fifth marketing resolution for 2019: I resolve to make marketing fun again. Talking about consistency and data can …

033: Marketing Made Easier - Trust the Data

January 14th, 2019

5:04

In this episode, I break down my fourth marketing resolution for 2019: I resolve to trust the data. It’s tempting to turn a blind eye to our …

032: Consistency in Marketing

January 7th, 2019

6:21

One of the biggest reasons that marketing fails is because we are not consistent in our actions. In this episode, I discuss resolution #3 of my 5 …

031: Pick Amplification Platforms

December 17th, 2018

5:24

In part 3 of the six-part series about marketing resolutions for 2019, Brandi breaks down how to pick the best amplification channels for your …

030: What is Customer First Marketing?

December 10th, 2018

3:40

Resolution #1 of my 5 marketing resolutions for your business is “Support your customer first.” In today’s episode, I dig into what customer-first …

029: 5 Marketing Resolutions for 2019

December 3rd, 2018

5:09

Make 2019 your year with these 5 marketing resolutions for your business. No new platforms or strategies required!

Have a marketing or business …

028: Picking a Content Format for Your Business

October 30th, 2018

5:19

Between video, podcasting and blogging, it’s hard to know what type of content you should create to reach your target audience. In this episode, we …

027: One Marketing Principle Everyone Needs to Learn

October 22nd, 2018

7:45

If you only learn one thing about marketing - then this is *the thing* you need to know. This one principle will improve your conversion rates, help you make more money, and save you time and energy on doing the wrong …

026: Create a Great Welcome Series

September 24th, 2018

6:40

Your email welcome series is one of the most important sets of emails that you’ll put together. It helps set the expectations for your new subscriber about who you are, and how you’re going to support them on their …

024: How to Create a Compelling Call to Action

September 19th, 2018

5:22

Everyone says to use a strong call-to-action, but what does that even mean? In this episode, learn my two-step process to create compelling CTAs for your content.

Have a marketing or business question? Send your …

025: Making the most of your podcast guests

September 17th, 2018

2:53

How can you maximize the reach of your podcast when you’ve got a special guest? In this episode of the Marketing Minute, I share four techniques to make the most of each interview you create for your podcast.

Related …

023: Should You Send Cookies with Sales Pitches?

September 4th, 2018

4:26

Should you send cookies to potential prospects to make yourself stand out from the competition? There are better ways to make yourself stand out. …

017: Email Welcome Series

August 27th, 2018

4:51

In this episode, we talk about what your email welcome series should (and should not!) do. Plus, get some bonus ideas of things you can put into your …

022: Tracking Multiple Funnels

August 20th, 2018

4:25

When you’ve got several little funnels running simultaneously, how do you keep track of all of them, and make sure they’re operating at peak …

021: Creating a Marketing Calendar

August 13th, 2018

6:20

Are you struggling to get organized with your marketing calendar? In this episode, learn my simple process to create a marketing calendar without the …

020: Why I Closed My Facebook Group

August 6th, 2018

6:06

If you’ve got a free Facebook Group, or you’re thinking about starting one, then this episode of the Marketing Minute is for you! Ask yourself these four questions when you’re making the decision to ensure that a …

019: How to Use Your Time Effectively on Social Media

July 30th, 2018

9:57

The average person spends over 2 hours a day on social media - and that’s NOT including time trying to engage your target clients and build visibility for your business. In this episode, I share six of my favorite tips …

018: What is a Sales Funnel?

July 26th, 2018

7:57

Sales funnels are the darling of the online marketing world. After creating hundreds of sales funnels, learn my process for creating sales series that convert.
For more details:

016: Email Marketing 101

July 13th, 2018

4:15

In this episode of the Marketing Minute, I share the difference between email marketing, a welcome series, and a sales funnel. This is part of a short series on email marketing that business owners and online coaches …

015: Have an Email List

July 6th, 2018

5:22

Despite what other experts might say, email marketing is still alive and well - and you need to be building your list! In this episode, we talk about why you need an email list for your business.

Have a question you’d …

014: Start Somewhere

July 4th, 2018

4:13

As we charge into Q3 planning, it’s easy to create huge goals and plans that get stuck right there - as goals and plans. In this episode, we talk about getting over the hurdle of planning and getting to taking action.

013: Be Specific

July 3rd, 2018

4:50

Good marketing isn’t about using generalities and hoping someone understands what you want them to do. Good marketing gives the target customer specific instructions on where to go and what to do when they get there. In …

012: Know Your Customers

June 29th, 2018

5:30

In this episode of the Marketing Minute, Brandi talks about why it’s important to know your customer before you start creating or marketing digital products. You don’t want to create “New Coke” when your customers just …

009: Use the Right Tools for the Job

June 22nd, 2018

5:34

Have you ever tried to use a hammer to do a screwdriver's job? Well it's the same problem when you try to use the wrong tools in your business. In …

008: Drop the Assumptions

June 20th, 2018

4:16

We all know what assumptions can make us. Here's how to end assumptions in your business and get clear on who your customers really are.

Have a question you'd like answered on a future episode of the Marketing Minute? …

007: Reciprocation

June 18th, 2018

5:17

Reciprocation, scarcity, and how sharing helps others AND yourself. Marketing isn't just about promoting yourself. In this episode, you'll learn how sharing the content of others helps your readers.

Have a question …

Do your research

June 12th, 2018

7:37

Is what you're creating really what your customers need and want?

Nailing Your Niche

June 7th, 2018

9:18

Mailing your niche isn't about thinking small. It's about being focused

Being Yourself

June 6th, 2018

3:44

You don’t need to be vanilla with your marketing. Define what makes you unique and use that to stand out!

The Power of Consistency

June 5th, 2018

10:25

You can't get six pack abs in one day, so why would you expect your marketing to work in one day?

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