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Marketing Mantra

41 EpisodesProduced by Sandeep MallyaWebsite

Marketing Mantra is a marketing podcast by 99signals.com, hosted by Sandeep Mallya. If you're an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you're sure to find something useful and interesting in each episode. Join us every week for a new episod… read more

12:09

Ep. #24 - Startup Culture Series: The Unique Case of Zappos

We are so excited to launch a new series at Marketing Mantra called the "Startup Culture Series" — where we'll focus on unique case studies and share our views on startup best practices.
I'll be joined by my co-host, Raksha Shenoy (my wife 😀) who has over a decade of experience in the HR space. She has worked with, and advised, interesting growth-stage startups and is passionate about the growth culture in startups. 
In today's episode, we'll be talking about the unique work culture of Zappos. In particular, we'll examine their practice of paying $2000 to new hires to quit and see if it's a good tactic to retain the best hires. 
To learn more about the Zappos culture, we highly recommend you grab a copy of Delivering Happiness by Tony Hsieh, CEO of Zappos. 
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

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