Cover art for podcast Marketing Mantra

Marketing Mantra

41 EpisodesProduced by Sandeep MallyaWebsite

Marketing Mantra is a marketing podcast by 99signals.com, hosted by Sandeep Mallya. If you're an entrepreneur, blogger, small business owner, marketer, or someone simply interested in marketing, you're sure to find something useful and interesting in each episode. Join us every week for a new episod… read more

1:02:20

Ep. #28 - Daniel Daines-Hutt Interview: The Art of Paid Content Promotion

In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people  how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers.  His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean Ellis, and Glen Allsopp. 

The theme of this episode is "The Art of Paid Content Promotion."  If you're a marketer or blogger who's looking for ways to leverage your existing content through paid channels like Facebook ads, you're going to enjoy listening to this episode. Be sure to take notes as we cover the following topics in this episode:

  • The need for paid content promotion 
  • Understanding what you can spend 
  • Researching your audience 
  • Writing ad copy 
  • Designing ads 
  • Testing ads until profitable

I hope you find this episode useful. As always, feel free to get in touch via Anchor voice messages or drop me an email at podcast@99signals.com.

-=-=-=-=-

Resources discussed in the episode:

The Definitive Guide to Paid Promoted Content: Facebook Edition - https://www.ampmycontent.com/promoted-content/

Growth Hackers - https://growthhackers.com/posts

-=-=-=-=-

Follow us on social media:

Facebook: facebook.com/99signalsblog 

Instagram: instagram.com/99signals 

Twitter: twitter.com/99signalsblog 

YouTube: youtube.com/c/99signals

-=-=-=-=-

Download the free 99signals mobile app:

Download the 99signals App on iOS - apple.co/99signalsiOS 

Download the 99signals App on Android - bit.ly/99signalsAndroid

-=-=-=-=- 

Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.

--- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Listen to Marketing Mantra

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens