back arrowView show

Ep. #26 - How to Audit Your Marketing Team's Productivity — with Vlad Calus from Planable


Episode description

In this episode, I'll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he'll talk about auditing your marketing team's productivity and upgrading their results. He will also share his experience on how to succeed as an online entrepreneur, find your first customers, building your own marketing team from scratch, and outsourcing time-consuming tasks that value less. 

If you've never heard of Planable, here's a brief introduction: Planable is a social media collaboration tool for marketing teams, digital agencies and freelancers. With Planable, you can collaborate with your teammates and clients on content calendar in the most visual way. It's used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, and SkyTeam.

Now here's a short intro about our special guest guest Vlad Calus:

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two of his friends, built Planable at when he was 19 and became an honoree Forbes 30 Under 30 when he was just 22. He's been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network, and many others. 

He recently self-published his first book, called “Marketing Teams of the Future”. The book navigates content marketing’s journey from the early beginnings, then dives into a profound analysis of today’s industry, and proposes several solutions on how to prepare your marketing team for the next decade. You can download the eBook for free in the resource section of this description. 

I’m so excited to share my conversation with Vlad Calus with you. Be sure to take notes!


Resources discussed in the episode:

Planable Free Trial

Marketing Team of the Future by Vlad Calus - Download Link

Collaboration Tools to connect with anyone anywhere

Airtable for spreadsheets on steroids.

Asana for task management

Dropbox for assets management

Planable for content management creation

InVision App for prototyping

Frame for creating video content

ConvertKit for email marketing tools you need to grow your blog and business

Slack for the transparent environment

Front App to simply collaborate on email support


Follow us on social media:






Download the free 99signals mobile app:

Download the 99signals App on iOS - 

Download the 99signals App on Android -


Visit for more insights on SEO, blogging, and marketing.

--- Send in a voice message:

episodes iconMore Episodes

Ep. #31 - This Month in SEO [August 2019 Edition]

September 7th, 2019


In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019. 

From Google's featured snippets …

Ep. #30 - This Month in Social Media [August 2019 Edition]

August 30th, 2019


In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019. 

From Tumblr getting sold to …

Highlight: Matthew Woodward on Creating Content That Ranks Well in Google Search Results

August 28th, 2019


This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this clip, Woodward explains how you can go about creating content that ranks well in search …

Highlight: A Sneaky Trick to Improve Your Facebook Ad Relevance Score

August 26th, 2019


This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt.

Tune in to the full episode to get more actionable …

Highlight: Is Link Building Overrated?

August 23rd, 2019


This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward.

Tune in to the full episode to …

Ep. #29 - 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward

August 21st, 2019


In this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth …

Ep. #28 - The Art of Paid Content Promotion — with Daniel Daines-Hutt

July 27th, 2019


In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent ( Dan is a self-confessed marketing nerd who teaches people  how to get more traffic and engagement for their …

Ep. #27 - Everything You Need to Know About Facebook's Libra Cryptocurrency

July 1st, 2019


In episode 27 of Marketing Mantra, I share my thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize …

Ep. #25 - How to Use Facebook Ads to Double Your Email List — with Lucas Lee-Tyson from Growth Cave

June 10th, 2019


When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by …

Ep. #24 - Startup Culture Series: The Unique Case of Zappos

June 6th, 2019


We are so excited to launch a new series at Marketing Mantra called the "Startup Culture Series" — where we'll focus on unique case studies and share …

Ep. #23 - Thoughts on Apple Shutting Down iTunes

June 5th, 2019


In this episode, I share my thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, …

Ep. #22 - A Facebook Marketing Secret No One is Talking About

May 31st, 2019


In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy. 


Resources discussed in this …

Ep. #21 - 3 Best WordPress Plugins to Double Your Site Traffic

May 23rd, 2019


Would you like to drive more traffic to your WordPress site? Then this episode is for you!

WordPress is the most popular content management system …

Ep. #20 - How to Boost Your Affiliate Income — with Ilya Lyubimov from SEMrush

May 2nd, 2019


In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships …

Ep. #19 - Google+ is Back (But Probably Not the Way You Think)

April 15th, 2019


Google+ is back in an all new avatar. In this episode, I talk about Google's surprising new decision to revive the failed social network as an …

Ep. #18 - Instagram's Latest Feature Transforms It Into a Shopping App

March 30th, 2019


In this episode, I discuss Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it. This new feature is Instagram's big push into eCommerce. Listen to this episode …

Ep. #17 - A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)

March 19th, 2019


In this episode, I reveal a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about …

Ep. #16 - DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)

February 8th, 2019


Do you use the privacy-focused search engine DuckDuckGo? 

In this episode, I talk about DuckDuckGo's new milestone and its implications on Google.

Source: DuckDuckGo Hits a Record 1 Billion Monthly Searches in January …

Ep. #15 - The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)

February 4th, 2019


In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the …

Ep. #14 - Is It Worth Spending Money on Bing Ads?

January 30th, 2019


Do you rely on PPC ads to drive traffic to your website? 
When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious …

Ep. #13 - How to Recover from a Google Panda Penalty

January 26th, 2019


Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web. 

In this episode, I discuss …

Ep. #12 - Snapchat has the Happiest Users (according to Snapchat)

January 19th, 2019


In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from …

Ep. #11 - The One Instagram Tool You Have to Use to Drive Traffic and Conversions

January 9th, 2019


If you've used Instagram for marketing, then you'd know one of the major challenges on the platform is to drive traffic to your website. Instagram's 'one link in bio' limitation is a major hurdle for marketers and …

Ep. #10 - How Long Should Your Blog Post Be?

January 7th, 2019


In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool …

Ep. #9 - One Simple (Yet Super Effective) Way to Get More Twitter Followers

December 17th, 2018


One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers.

That’s why I’m going to reveal a …

Ep. #8 - The One SEO Tool You Aren’t Using (But Should)

November 20th, 2018


In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren't using, but should. Find out which tool you should be using to …

Ep. #7 - Top 5 Productivity Tools for Entrepreneurs

November 10th, 2018


In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs.

Tools discussed in the episode:

#1 - (

Ep. #6 - Thoughts on Google+ Shutting Down

October 9th, 2018


Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media …

Ep. #5 - A Simple SEO Hack to Get High Quality Backlinks

October 9th, 2018


In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks.

Time-stamped Show Notes

[00:29] Episode Topic: A Simple SEO Hack to Get High Quality …

Ep #4: 5 Impressive Marketing Tools You May Not Have Heard Of

September 18th, 2018


In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of.

These tools are highly …

Ep #3: Top 5 SEO News Stories in August 2018

August 27th, 2018


In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August.

If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 …

Ep #2 - Instagram IGTV: 7 Tips to Optimize Your Videos

August 9th, 2018


In this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long.

I …

Ep #1 - 3 Best Podcasts for Entrepreneurs and Marketers

August 2nd, 2018


With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them.

So in this inaugural episode of the Marketing Mantra podcast, I'll talk …

Loading ...

Download the RadioPublic app for
 FREE and never miss an episode.

Get it on Google PlayDownload on the App Store