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Marketing News Canada

456 EpisodesProduced by Marketing News CanadaWebsite

Canada's #1 show about all things marketing, advertising & communications hosted by:-Darian Kovacs, Indigenous business leader and Managing Partner of Jelly Digital Marketing and PR-Ted Lau, owner of digital marketing agency Ballistic Arts-Daryl Louie, Co-Founder and CEO of AntiSocial Media Solution… read more

38:33

James Rubec (Cision Canada)

On this episode of Marketing Jam, Darian Kovacs does a deep dive into P.R. tools for small business with Cision Canada's James Rubec.

This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.

Cision - which also owns P.R. Newswire and the Canadian Newswire - is one of the leading public relations tools in Canada and worldwide. On the show, Darian poses a series of questions aimed at weighing out of the pros and cons of using software such as Cision, and asks James how the tool would benefit a small-to-medium sized public relations agency.

The two also discuss the effectiveness of news releases in today's media climate, social media as an emergent public relations tool, the importance of measuring brand perception, and what it's like to see a beaver in the wild!

Find Jelly Marketing:

Twitter - http://twitter.com/jellymarketing
Facebook - http://facebook.com/jellymarketing
Instagram - http://instagram.com/jellymarketing
Website - http://jellymarketing.com

Find Darian Kovacs:

Website - http://jellymarketing.com/darian/
Facebook - http://facebook.com/dariankovacspage/
Instagram - http://instagram.com/dariankovacs/
Twitter - http://twitter.com/dariankovacs

Follow Cision Canada:

Website - http://cision.ca
LinkedIn - http://linkedin.com/company/cision
Instagram - http://instagram.com/cisionglobal
Twitter - http://twitter.com/Cision_Canada
Facebook - http://facebook.com/CisionCA

Follow James:

LinkedIn - http://linkedin.com/in/jamesrubec
Twitter - http://twitter.com/JamesRRubec



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