Are you ready to expand how you define the practice of marketing and your vision of where it's headed? Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. We’ll also venture off the … read more
While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration.
Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, the mind behind the MarTech conference, the VP of Platform Ecosystem at HubSpot, and the author of “Hacking Marketing.” He’s witnessed the bridging of the gap between these two worlds and is a foremost expert on the subject. And he’s got a lot to say about how to integrate tools like these most effectively.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by email@example.com IG: @mogilla_guerrilla_beatz
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