Cover art for podcast Marketing in the Raw with Adam Helweh

Marketing in the Raw with Adam Helweh

35 EpisodesProduced by Adam HelwehWebsite

Are you ready to expand how you define the practice of marketing and your vision of where it's headed? Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. We’ll also venture off the … read more

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The Fractional CMO Advantage feat. Karen Hayward | EP. 35

May 27th, 2021


Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing.

Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a …

Show me the Data! Interactive Data Visualization feat. Jesse Thomas | EP. 34

May 20th, 2021


Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling …

How to Run an Effective Content Marketing Team Like a Well Oiled Machine feat. Xenia Muntean | EP. 33

April 29th, 2021


Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, …

The Next-Gen in Branded Virtual Experiences is Here feat. Billy Flick | EP. 32

April 21st, 2021


Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the …

Are You Kidding? Using Humor to Connect with Customers feat. Kathy Klotz | EP. 31

March 12th, 2021


Adam talks with the wonderfully smart and funny, Kathy Klotz Guest.

Kathy Klotz-Guest is a  story-telling and creativity strategist, keynote speaker, …

Marketing in an Omnichannel World feat. Noz Urbina | EP. 30

March 5th, 2021


Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder …

Bringing Brilliant Ideas to Life feat. Carla Johnson | EP. 29

February 26th, 2021


Adam talks with the brilliant, Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, …

Sharing Your Origin Story: Brand Storytelling and Building Customer Trust feat. Scott Monty | EP. 27

December 18th, 2020


Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global …

Tearing Down the Barriers Between Who You Are Personally and Professionally feat. Ted Rubin | EP. 26

December 14th, 2020


Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including "Return on Relationship" and "The Age of Influence: Selling to the Digitally Connected Customer." …

Enabling a Contactless Customer Experience feat. Robert Scoble | EP. 25

December 8th, 2020


Robert Scoble returns to talk with me about the technology that's been making it easier for customers to navigate the pandemic. How will the rapid …

Eye on the Prize: Simplifying Digital Marketing Measurement feat. Jason Falls | EP. 24

November 20th, 2020


Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social …

The Truth About When Customers Google Your Brand feat. Jason Barnard | EP. 23

November 13th, 2020


Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not …

How Wellness Technology Reveals Where Customers Heads Really Are feat. Jeremiah Owyang | EP. 22

October 30th, 2020


Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses …

How to be a Creative and Sexy Marketer feat. Courtney Smith Kramer | EP. 21

October 23rd, 2020


Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders.

We talk about her new book "Be Your Creative Sexy Self: Humorous …

Virtual Events: Redefining Your Event Marketing Strategy feat. Brian Fanzo | EP. 20

October 9th, 2020


Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event …

Do Your Best Work by Crushing Your Inner Imposter feat. Amber Naslund | EP. 19

September 30th, 2020


Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a …

Your Cheat Code for Market Research and Audience Intelligence feat. Rand Fishkin | EP. 18

September 25th, 2020


Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience …

How Marketing Content Will Need to Evolve feat. Val Swisher | Ep 17

August 22nd, 2020


Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two …

Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption feat. Tom Webster | Ep 16

August 15th, 2020


My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey …

Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15

August 8th, 2020


Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel …

True Digital Transformation Starts Here feat. Scott Abel | Ep. 14

August 1st, 2020


Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains How businesses are missing the mark on true digital transformation and how, for marketers, digital …

The Future is Coming: How Emerging Tech is Redefining Customer Expectations feat. Robert Scoble | Ep. 13

July 29th, 2020


Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers …

Tapping into the Primal Brain within Each Customer feat. Tim Ash | Ep. 12

July 25th, 2020


In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors …

Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 feat. Jeannie Walters | Ep. 11

July 18th, 2020


In 2015, Forrester's customer experience practice stated, "Customer experience drives revenue when customer loyalty drives revenue." A great customer experience creates loyal customers that stay with you longer, buy …

The Past, Present, & Future of Interactive Media feat. Marc Canter | Ep 10

July 11th, 2020


My guest Marc Canter is a digital toolsmith and CEO of Instigate. A pioneer in the realm of digital and interactive media, he was an original …

The Art of Authentic Communication | feat. Kate Bradley Chernis | Ep 9

July 8th, 2020


How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of, says authenticity is the …

Predicting Your Marketing Future in Unpredictable Times | feat. Katie Robbert | Ep 8

July 4th, 2020


At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing …

Founders are from Mars, Marketers are from Venus | feat. Todd Wilms | Ep 7

June 27th, 2020


I invited my friend, Todd Wilms, Founder of and author of Beyond Product – How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, to talk about how important it is …

Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6

June 20th, 2020


According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling …

Small Shifts That Make a Big Impact | feat. Bryan Kramer | Ep. 5

June 6th, 2020


Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of …

Marketing Technology: How Many Marketing Tools is Too Many? | feat. Scott Brinker | Ep. 4

May 26th, 2020


While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an …

Two Lies and a Truth About Content Marketing and Making It Truly Profitable feat. Robert Rose | Ep. 3

May 26th, 2020


Almost every company seems to be producing content, but few are doing it in a strategic or profitable way.  Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on …

How Augmented Reality Is Reshaping the Way Customers Experience the World feat. Irena Cronin | Ep. 2

May 26th, 2020


Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from

Why Business Leaders Should be Building Mindful Teams | feat. Janet Fouts | Ep. 1

January 20th, 2020


Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. …

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