Cover art for podcast Marketing Breakout

Marketing Breakout

12 EpisodesProduced by Marketing Breakout PodcastWebsite

The fun, practical podcast that helps you find marketing solutions. Hosted by Michele Linn, Sarah Mitchell and Clare McDermott.


02 How to create content worthy of the C-suite

Sarah, Clare and Michele discuss how executives are a very different audience to other groups, and how they need to be treated differently.

Our guest this week is Roanne Neuwirth, from Bates, who has spent 20 years creating content for leaders at Fortune 500 companies.


Here are some resources the team mentioned during the episode:

PwC’s annual CEO survey.

Edelman thought leadership study.


And here are their Toolbox recommendations:

Clare: Rescue Time plugin for Chrome

Sarah: Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences by The Economist Group’s Marketing Unbound

Michele: Zoom Zoom extension for Google calendar, Calendly integration 


Visit our website, Email us your marketing problem at

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Marketing Breakout


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens