Sarah, Clare and Michele discuss how executives are a very different audience to other groups, and how they need to be treated differently.
Our guest this week is Roanne Neuwirth, from Bates, who has spent 20 years creating content for leaders at Fortune 500 companies.
Here are some resources the team mentioned during the episode:
PwC’s annual CEO survey.
Edelman thought leadership study.
And here are their Toolbox recommendations:
Clare: Rescue Time plugin for Chrome
Sarah: Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences by The Economist Group’s Marketing Unbound
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