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Marketing Breakout

12 EpisodesProduced by Marketing Breakout PodcastWebsite

The fun, practical podcast that helps you find marketing solutions. Hosted by Michele Linn, Sarah Mitchell and Clare McDermott.

22:09

11 Capturing voice of customer and driving conversions with Mary Ianotti

Voice of customer is all about asking your customers what they really think of your product or service, and then using that to tailor really effective marketing campaign.

Our guest this week is Mary Iannotti, who shares her insights and experiences.

 

Here are the teams Toolbox recommendations:

Sarah: Adele Ravella’s Buyer Personas

Michele: Ann Handley’s newsletter

Clare: Terry Gross’s All I Did Was Ask.

 

Visit our website, www.marketingbreakout.com.

 

Marketing Breakout is a production of Typeset and Mantis Research.

 

 

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