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Marketing Breakout

12 EpisodesProduced by Marketing Breakout PodcastWebsite

The fun, practical podcast that helps you find marketing solutions. Hosted by Michele Linn, Sarah Mitchell and Clare McDermott.

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12 How to use Instagram effectively for business, with Jenn Herman

August 14th, 2019

28:43

We’re told Instagram one of the most effective social media platforms for business but how do you actually use it effectively? 

Sarah caught up with …

11 Capturing voice of customer and driving conversions with Mary Ianotti

July 30th, 2019

22:09

Voice of customer is all about asking your customers what they really think of your product or service, and then using that to tailor really effective marketing campaign.

Our guest this week is Mary Iannotti, who shares …

10 PR tips for marketers, with Michelle Garrett

July 16th, 2019

27:43

PR expert Michelle Garrett joins the team to talk about in the places where PR and marketing intersect, including a chat about what skills a PR …

09 How to measure the success of your content with Deb Camden

July 3rd, 2019

29:27

Today, we’re talking about how to measure the success of your marketing. It’s something we all have to do to demonstrate the success of our strategies, campaigns and content, yet it is something many marketers struggle …

08 Optimising your blog with Andy Crestodina

June 20th, 2019

28:10

Our topic today is a really big one: how do you optimise your blog to make sure it’s working for you as hard as it possibly can.

Our guest is the oracle of SEO himself, Andy Crestodina from Orbit Media, who shares his …

07 How to build a successful subscriber model business with content

June 5th, 2019

27:54

Firstly, apologies for the audio quality on this episode. We're having some issues we hope will be resolved by episode 08. Thank you so much for …

06 Original research as an endless source of content

May 22nd, 2019

32:24

This week Sarah, Michele and Clare take a deep dive into original research and how to do it well to create an endless source of content that will have your brand top of mind with your audience.

Their guest this week is …

05 How to develop an audience for your content brand

May 8th, 2019

27:53

How do you keep your audience coming back for more of your content? Clare, Sarah and Michele take a look at audience development – and get some tips and tricks from Luke Kintigh, who as head of publishing at Intel had a …

04 Agile marketing myth busting: how agile really helps your marketing

April 24th, 2019

24:01

Agile marketing is something we’ve all heard of, but what really is it? This week Sarah, Michele and Clare get in behind the buzzword and find out more – and give their tips for working more efficiently.

 

Our guest was …

03 How to choose a project management tool for marketing

April 10th, 2019

26:16

Sarah, Clare and Michele discuss how to choose a project management tool for marketing. With so many choices, it can be a confusing decision to make …

02 How to create content worthy of the C-suite

April 9th, 2019

26:38

Sarah, Clare and Michele discuss how executives are a very different audience to other groups, and how they need to be treated differently.

Our guest this week is Roanne Neuwirth, from Bates, who has spent 20 years …

01 Shameless calls to action and other conversion tricks

April 9th, 2019

25:17

Michele, Clare and Sarah take a close look at calls to action and how to get them right in our first episode. To get an expert opinion, Sarah interviews Brian Massey from Conversion Sciences.

 

Here are some resources …

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