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Marketer of the Month

48 EpisodesProduced by OutgrowWebsite

“The difficulty”, writes economist John Maynard Keynes, “lies not in the new ideas, but in escaping from the old ones.” In Outgrow’s Marketer of the Month podcast we explore the clash of the old and the new, of actuality and potentiality, and of necessity and abundance. Join us to listen to thought … read more

25:12

Wharton Marketing Professor and New York Times Best-Selling Author, Dr. Jonah Berger talks about Uncertainty, Reactance, & Polarization: Navigating 2021's Revolutionized Digital Marketing Landscape

Dr. Berger has published dozens of articles in top‐tier academic journals and teaches Wharton’s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola,  and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.

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