Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it.
She discusses her learnings including -
Her book - The Membership Economy and what led to the book
How client expectations have changed with regards to consultancies
What the membership economy is really about and who can benefit from it
What customers want - memberships, subscriptions, or freemiums
What according to her is the best way to build the perfect acquisition funnel
Which company according to her has best utilized the membership strategy
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