Cover art for podcast Marketer of the Month

Marketer of the Month

48 EpisodesProduced by OutgrowWebsite

“The difficulty”, writes economist John Maynard Keynes, “lies not in the new ideas, but in escaping from the old ones.” In Outgrow’s Marketer of the Month podcast we explore the clash of the old and the new, of actuality and potentiality, and of necessity and abundance. Join us to listen to thought … read more

23:00

Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy

Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it. 

She discusses her learnings including -

Her book - The Membership Economy and what led to the book

How client expectations have changed with regards to consultancies  

What the membership economy is really about and who can benefit from it

What customers want - memberships, subscriptions, or freemiums

What according to her is the best way to build the perfect acquisition funnel

Which company according to her has best utilized the membership strategy 

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Marketer of the Month

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/e62ced4/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens