Cover art for podcast Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

163 EpisodesProduced by Marketecture Media, Inc.Website

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by … read more

44:46

Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war

Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs.

In this episode:


Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

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