Cover art for podcast Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

181 EpisodesProduced by Marketecture Media, Inc.Website

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by … read more

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Justify Your Existence:

November 29th, 2023


Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day.


Simplifi - A local-focused DSP with 140,000 live campaigns

November 28th, 2023


Simplifi offers an omni-channel DSP that supports open web, CTV and walled garden ad buys. It primarily serves advertisers that do local targeting, such as retailers, car dealers, hospitals and lawyers.

In this interview …

Episode 47: Brian Morrissey on how to create a sustainable media model

November 17th, 2023


Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers.

Visit to join our community and get access …

JYE: Channel99 brings view-through technology and analytics to B2B marketing

November 15th, 2023


From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM …

Episode 46: Beeswax co-founder Shamim Samadi on bringing oRTB to retail media

November 10th, 2023


Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.

Justify Your Existence: Recess is a Marketplace for Real World Sponsorships

November 8th, 2023


Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals.

Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These …

Episode 45: PrograMADic, the Musical with Tom Triscari

November 3rd, 2023


Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies.

Visit to join our community and get access …

Justify Your Existence with

November 1st, 2023


Noah Palansky from explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted …

Episode 44: Gavin Dunaway talks fraudulent ads and AdMonsters. Plus a Freewheel update and earnings.

October 27th, 2023


Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on …

Amaze Media Labs - Podcast promotion via contextual display ads

October 24th, 2023


The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences …

Episode 43: Chris Kane on what makes an MFA site. Plus bid request shenanigans at Freewheel

October 20th, 2023


Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of …

Spaceback - Adapting social posts to display and video ads

October 17th, 2023


Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In …

Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding

October 13th, 2023


Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence.

Each week we'll bring …

Captify - Activating search data for contextual buys

October 10th, 2023


Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big …

Episode 41: Adam Heimlich on custom algorithms, we pour one out for Sizmek, and BonBon justifies its existence.

October 6th, 2023


Adam Heimlich from tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. …

BrightLine - Interactive and shoppable CTV ad formats

October 2nd, 2023


BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney.

For more information about our expert, Mike Shields:

Episode 40: LightShed's Rich Greenfield weighs in on the media wars (updated)

September 29th, 2023


LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11.

Marketecture is a new …

What flavor is your CDP? With ActionIQ CEO Tasso Argyros

September 25th, 2023


ActionIQ is a customer data platform with a focus on data activation and orchestration.

For more information about our expert, Ari Paparo:

Episode 39: Ryan Barwick from Morning Brew on covering the ad tech news

September 21st, 2023


Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more.

Plus Justify Your Existence with


BlueConic - A CDP built for marketing activations

September 18th, 2023


BlueConic clients like Colgate, Mattel, and Hearst use it to activate first-party data across multiple sub-brands and support regional …

Episode 38: Ads as a force for good? Amy Williams from Good-Loop is trying!

September 15th, 2023


Amy Williams is the CEO of Good-Loop, an ad tech company looking to make ads a force for good. We discuss ESG and de-carbonization in the world of ad tech.

Also Criteo's DSP, 605 acquisition, VideoAmp's latest fundraise, …

Dataseat - A mobile DSP that doesn’t rely on device IDs

September 11th, 2023


Dataseat is a mobile DSP for app user acquisition that relies strictly on contextual data. It was founded on the assumption that persistent identifiers will eventually disappear from the in-app advertising environment.

Episode 37: Terry Kawaja on M&A red flags. Google spin-off, and more

September 8th, 2023


Terry Kawaja from Luma Partners talks about mistakes buyers and sellers make in the M&A process. We talk about the upcoming Google antitrust case and what the Google spin-out might be worth. Plus "Justify Your …

Digital Remedy - Managed services 4EVAH

September 5th, 2023


The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media.

For …

Episode 36: Krzysztof from Adalytics has Google on the ropes. Plus Keith Petri justifies his existence.

August 30th, 2023


Krzysztof Franaszek from Adalytics has published two bombshell reports just this summer pointing out problems with Google's ad products. We go into …

Basis - Buying and workflow tools for mid-market agencies

August 28th, 2023


Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes  — including planning and …

Episode 35: Lisa Utzschneider on the future of IAS and the X integration

August 25th, 2023


Lisa Utzschneider, CEO of IAS, talks about the company, it's recent deal with, how it scans TikTok and MFA.

Each week we'll bring you the …

Acast - Podcast hosting, ad monetization and paywall tech for large and small publishers.

August 21st, 2023


Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy …

Episode 34: Why 4 out of 5 dentists prefer Keith Gooberman's DSP

August 18th, 2023


Keith Gooberman of Programmatic Mechanics joins us to tell us how and why he built a new DSP and how this involves roaming packs of dentists.


Spreaker (from IHeart) - A spectrum of podcast monetization tools

August 14th, 2023


Acquired by iHeartMedia in 2020, Spreaker offers a range of production, hosting, and monetization tools for mid-market podcast publishers. Its …

Episode 33: Is fundraising for ad tech companies even possible?

August 11th, 2023


Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 …

Nexxen - The ultimate ad tech roll-up

August 7th, 2023


Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s …

Episode 32: Dave Morgan drops TV wisdom, plus Scibids-DV

August 4th, 2023


Ari and Eric are joined by Simulmedia's Dave Morgan, who schools us on the latest ins and outs of the TV business.

Visit to join our …

Magellan AI - Ad planning and intelligence tools for podcast media

July 31st, 2023


Magellan offers podcast-specific media planning, ad intelligence, and performance measurement tools.

For more information about our expert, Bryan …

Episode 31: Lara OReilly on the MediaMath beat

July 28th, 2023


Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple.


How Lumen Research’s eye-tracking tech measures attention

July 24th, 2023


Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics.

For more information about our expert, Mike Shields:

Episode 30: The TV 📺 Episode with Alan Wolk

July 21st, 2023


Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports …

Sonnant - AI monetization tools for radio and podcasts

July 17th, 2023


Audio publishers use Sonnant’s tools to identify ad insertion opportunities and assess a show’s brand safety and suitability, among other signals.

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

July 14th, 2023


TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and …

BidSwitch offers one API call to rule all bid requests

July 10th, 2023


BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs.

For more information about our expert, Ari Paparo:

Episode 28: Nandini Jammi of Check My Ads says "Google is the worst!"

July 7th, 2023


Ari and Eric are joined by Nandini Jammi, the bomb throwing crusader against ad-supported disinformation and the co-founder of Check My Ads.

In this …

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

June 30th, 2023


Ari Paparo and Eric Franchi get all the latest privacy and data protection news from Alan Chapell, Chairman of the NAI, and author of the Chappell Report. We also go into some depth on the latest ad quality scandal from …

MowPod - Ad tools for podcast owners

June 26th, 2023


MowPod uses programmatic ad tools and data integrations to help podcast owners drive engagement and downloads of their audio content.

For more …

Episode 25: Antonio Garcia-Martinez builds attribution for Web3

June 23rd, 2023


Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea.

Also, …

Sovrn gives an update on its 4 ad products for indie publishers

June 20th, 2023


Sovrn’s solutions include an exchange (its original business), a data product, an ad management suite, and affiliate tools.

For more information …

Episode: 24: The one and only Joe Zawadzki

June 16th, 2023


The godfather of programmatic, Joe Zawadzki, joins Eric and Ari to talk about venture investing in ad tech, his new company FxM, MediaMath, and more. Plus, the EU tries to break-up Google, and MadHive scores $300 …

Viant believes DSPs should be DSPs

June 12th, 2023


Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms.

For more …

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

June 9th, 2023


This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5.

In this episode:

  • Trade Desk's Koka: Product or just …

CoHost - Podcast hosting and analytics with some B2B bells and whistles

June 5th, 2023


CoHost is a podcast hosting service with an emphasis on analytics - B2B analytics in particular.

For more information about our expert, Bryan …

Episode 22: Mike Katz Cuts Through the CDP BS

June 2nd, 2023


Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. …

Relo Metrics - Digital-style analytics for sports sponsorships

May 30th, 2023


Relo Metrics uses computer vision and AI to generate new datasets for brands, teams, and leagues.

For more information about our expert, Mike …

Episode 21: Time CEO Jessica Sibley on removing the paywall and diversifying revenue

May 26th, 2023


Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the …

MiQ - A global programmatic agency doing $600M+ in revenue

May 22nd, 2023


MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise.

For more information about our expert, Ari Paparo:

Episode 20: Bow Down Before the Ad Tech God

May 19th, 2023


And lo, in the days of yore, there was a man who was known as Ad Tech God. He was a powerful and wise man, and he knew all there was to know about …

LinkedIn - B2B ad tech juggernaut

May 15th, 2023


A tour of the company’s marketing solutions, including identity, audience targeting, and lead-based optimization.

For more information about our …

Episode 19: Joanna O'Connell -- "CMOs don't care about DSPs"

May 12th, 2023


Joanna O'Connell, long-time Forrester analyst and now head of innovation for R3 tells us what marketers really want and how to ignore the ad tech BS.

Episode 100 - A deep dive on The Trade Desk’s identity and data spine

May 8th, 2023


Chief Strategy Officer Samantha Jacobson walks through the demand-side platform’s products for managing data and improving identity signals. The interview covers Galileo (first-party data management), Unified ID 2.0 …

Episode 18: Chris Kane's Mission to Kill Bad Supply

May 5th, 2023


Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and …

Ampersand - Bundling TV inventory across national spot TV, addressable and streaming

May 1st, 2023


A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms.

For more information about our expert, Mike Shields:

Episode 17: Stephanie Layser from Amazon on why AWS loves publishers

April 28th, 2023


Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.

Also in this episode:

Optable raises $20 million for their clean room:

AdsWizz - An SSP, DSP and ad server geared to audio and podcasts

April 24th, 2023


Owned by Sirius XM, AdsWizz is among the most comprehensive platforms focused on audio advertising, with an SSP, ad server, and DSP.

For more information about our expert, Bryan Barletta:

Episode 16: Marketecture at Possible in Miami

April 21st, 2023


This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with:

  • Rishad Tobaccowala

Intentful - AI copywriting tools trained on brand data

April 17th, 2023


Intentful leverages the GPT large language model framework in concert with its customers’ data to create a range of content. 

For more information …

Episode 15: The Ad Prof himself, Ratko Vidakovic, drops knowledge. Plus Permutive layoffs and why contextual ads don't cut it

April 14th, 2023


Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various …

The four pillars of Uber’s $500M ad business

April 10th, 2023


Uber Advertising VP and General Manager Dr. Mark Grether provides an overview of the company’s key advertising pillars (the Uber ride-sharing app, Uber Eats, in-car tablets, and car-top displays).

For more information …

Episode 14: What he saw - Matt Goldstein and Rich Caccappolo on modern publishing

April 7th, 2023


Matt Goldstein, or "msg" as he's known, publishes the voluminous quarterly newsletter "What I Saw" covering all kinds of publisher and media trends. …

605 - Attribution and performance prediction tools for TV advertisers

April 3rd, 2023


Customers use 605’s reports and analysis to know who is responding to their campaigns and which creatives and targeting factors are having the greatest impact. 

For more information about our expert, Mike Shields:

DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety

April 3rd, 2023


CEO Mark Zagorski describes DoubleVerify’s progress in measuring with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives.

For more information about our expert, Ari …

Episode 13: Ronan Shields on Netflix, B2B media, and the SSP-DSP war

March 31st, 2023


Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, …

Emodo - A native SSP and DSP backed by Ericsson’s data

March 27th, 2023


Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as …

Episode 12: How should agencies invest in tech? With Jay Friedman.

March 24th, 2023


Ari Paparo and Eric Franchi are joined by Jay Friedman, CEO of the Goodway Group, an innovative mid-sized agencies that has differentiated itself by …

Tubi - A deep dive on the AVOD services' audience and ad business

March 20th, 2023


Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, …

Demandbase doubles down on B2B ad tech

March 20th, 2023


Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while …

Episode 11: Eric Seufert on the future of mobile acquisition and gaming

March 17th, 2023


No one who knows more about mobile marketing, the effect of ATT, and the future of hyper-casual gaming than Marketecture contributor Eric Seufert. In our latest episode of the podcast Eric joins with Ari Paparo, and …

Clinch - Omnichannel DCO paired with campaign tools

March 13th, 2023


Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and …

Episode 10: The macro view of the ad environment with Brian Wieser

March 10th, 2023


Brian Wieser is known as one of the most astute analysts of the advertising industry. His new newsletter, Madison and Wall is a must read. He joins the Marketecture podcast with Ari Paparo, Eric Franchi to talk about …

CreativeX - Analyzing and rating creative across a variety of ad types and platforms

March 6th, 2023


CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms.

For more information about our expert, …

Vault JS - Assessing the privacy and security of marketing tech vendors

March 6th, 2023


Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that …

Episode 9: Clean Rooms are a Luxury Good with Ana Milicevic

March 3rd, 2023


Ari Paparo and Eric Franchi talk with Ana Milicevic from Sparrow Advisors about data strategies, CPMs, clean rooms, and the latest news.

In this …

Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

February 28th, 2023


SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the …

Transmit - Non-standard ads for live-streamed content

February 27th, 2023


Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break.

For more information about …

Episode 7: Paul Bannister on publisher strategy, the sandbox, UID2 and OpenPath. Plus new YouTube leadership.

February 23rd, 2023


Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiumVentures and Paul Bannister, the CSO at CafeMedia.

Cafe Media …

Sourcepoint - Privacy and consent tools for media companies (Demo included)

February 20th, 2023


Sourcepoint helps its customers communicate with digital audiences about their data privacy preferences. CEO Ben Barokas walks Ari Paparo through the platform and use cases.

For more information about our expert, Ari …

Veritone Voice - An AI-powered voice solution for podcasting, sports and more

February 20th, 2023


Veritone Voice is an AI voice solution for use in broadcasting, podcasting, radio, and sports. SVP Sean King offers a deep dive into its features and …

Episode 6: Ciarán O’Kane on European ad tech. Plus TTD earnings and Uber's ad network.

February 17th, 2023


Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital.

In this …

Lotame - Last DMP standing?

February 13th, 2023


Lotame CEO Andy Monfried walks through the company’s updated data segmentation, modeling, and enrichment products.

For more information about our expert, Ari Paparo:

The …

Episode 5: Will AI kill Google's ad business with the WSJ's Patience Haggin

February 10th, 2023


Episode 5 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Patience Haggin from the Wall Street Journal.

In this …

Veritonic - Audio-first measurement for the full funnel

February 6th, 2023


Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign.

For more information about our expert, …

Taboola bets on OEMs, commerce… and Yahoo

February 6th, 2023


Taboola CEO Adam Singolda answers all of our questions: What is “Taboola News”? Does the company rely on third-party cookies? And what’s with the …

Episode 4: The Top Ten Identity Countdown with Mike O'Sullivan

February 3rd, 2023


We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of about the most prevalent identity providers across tens of …

Claritas - A rundown of its segmentation, activation and measurement tools

January 30th, 2023


Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution).

For more information about our expert, Bryan Barletta:

Teads’ journey from ‘outstream’ video pioneer to SSP with buying tools baked in

January 30th, 2023


Co-CEO Jeremy Arditi discusses how Teads has evolved from its early days as an outstream video pioneer by adding new inventory management features, …

Episode 3: Google vs the DOJ and a Retail Media Deep-Dive

January 27th, 2023


Episode 3 of the Marketecture podcast with Ari Paparo, Eric Franchi from Aperium Ventures and Conor McKenna, Director at Luma Partners.

The big news this week -- the DOJ wants to break-up Google. We discuss the …

Full Episode: Everything you Don't Know about Podcast Ads, With Sounds Profitable's Bryan Barletta

January 23rd, 2023


In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies.

For more …

Libsyn AdvertiseCast - A podcast ad marketplace with host-read and programmatic ads

January 23rd, 2023


AdvertiseCast offers a marketplace that brands and agencies can use to buy host-read and programmatic podcast ads across thousands of shows.

For more information about our expert, Bryan Barletta:

Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with Tony Katsur

January 19th, 2023


Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of …

Seedtag - Contextual ads paired with unique formats

January 17th, 2023


Founder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats.

For more information about our expert, Ari Paparo:

Yieldmo - An ad exchange with attention data baked in

January 17th, 2023


Yieldmo is an ad exchange that uses attention data and machine learning to procure inventory for advertisers while optimizing yield for publishers.

For more information about our expert, Eric Seufert:

Episode 1: CES, AI Creative, Facebook vs GDPR

January 13th, 2023


Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures.

Each week we'll bring you the latest news and perspective about advertising …

LifeStreet - A mobile DSP with custom modeling

January 9th, 2023


LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory.

For more information about our expert, Eric Seufret:

A Deep Dive On Roku’s Ad Platform, Which Reaches 70M Streamers

January 9th, 2023


Adam Markey, director of product for Roku’s ad platform, discusses its OneView DSP (formerly DataXu), identity assets, and more.

For more information about our expert, Ari Paparo:

The Salesforce CDP - Enterprise-grade data management across many sources and endpoints

January 3rd, 2023


The Salesforce CDP helps marketing, service, e-commerce and other teams organize, analyze and use their data. It supports data ingestion from many sources and activation across endpoints including ads, email, websites, …

Adelaide Metrics - Measuring media quality and audience attention

January 3rd, 2023


Adelaide measures the quality of media placements using attention metrics. The company’s proprietary metric predicts the likelihood of attention and subsequent outcomes from media.

For more information about our expert, …

Madhive - A DSP geared to hyper-local CTV campaigns

December 19th, 2022


Madhive works with broadcasters to help them package and sell programmatic CTV campaigns that span their own properties, local stations, and other streaming inventory. It has use cases for agencies and marketers too.

Narrative I/O - A platform for buying and selling raw data

December 19th, 2022


Narrative offers an unaggregated data licensing platform with an intuitive user interface that buyers can use to specify their desired data, set a budget, and choose a destination to send the data to and check out.

For …

TikTok talks about its self-serve and performance ad tools

December 12th, 2022


TikTok is adding support for eCommerce, advanced measurement, self-serve advertisers, and more. Managing Director Ray Cao discusses the company’s products, partnerships, and roadmap for 2023.

For more information about …

FullThrottle - First-party data solutions and APIs for advertisers and publishers

December 5th, 2022


Chief Product Officer Amol Waishampayan describes the company’s first-party data enablement solutions.

For more information about our expert, Mike …

Mobal - Business listings management for Google, social and other platforms

December 5th, 2022


Mobal helps restaurants, service providers, franchise owners, and other businesses maintain accurate information in their digital listings while maximizing SEO for commonly searched terms.

For more information about our …

MNTN - A performance advertising platform for streaming TV

November 28th, 2022


CEO Mark Douglas talks about MNTN’s CTV ad-buying platform. MNTN’s clients are mostly direct response advertisers that are looking to expand their customer acquisition efforts beyond social platforms.

For more …

Zefr - Brand suitability targeting and measurement across walled gardens

November 28th, 2022


Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s products, service …

Special Episode: Ari Paparo on The Rebooting Show

November 17th, 2022


We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey …

GumGum - A big contextual player pushes into measuring attention

November 14th, 2022


GumGum’s tech scans text, image, audio, and video to offer advertisers content-centric targeting and a contextual exchange platform that helps publishers tag and monetize their content.

For more information about our …

Countable - A community engagement platform for brands’ purpose and social impact initiatives

November 14th, 2022


Countable allows enterprises to communicate with stakeholders around a shared purpose, passions, and social impact.

For more information about our …

TripleLift - An SSP supporting video, CTV and native formats

November 7th, 2022


Since its early days as a native ad exchange, TripleLift has expanded to support online video and connected TV formats. It also operates a DMP, 1plusX, which it acquired in early 2022.

For more information about our …

Emergency Episode: Twitter’s Imploding Ad Business

November 4th, 2022


Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketecture experts Ari Paparo and Eric Seufert talk with Zach Rodgers about …

ironSource LevelPlay - App mediation and revenue management

November 2nd, 2022


ironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, …

Outbrain Goes SaaS With New Keystone Product

October 31st, 2022


Outbrain wants to help publishers configure their website real estate with e-commerce, subscription, and other offers that are best matched to those groups. 

For more information about our expert, Ari Paparo:

Creatopy - Affordable creative production with a built in ad server

October 26th, 2022


Creatopy’s simple-to-use tool allows designers and marketers to generate and test content for their digital campaigns.

For more information about our …

Xandr, Part 2: Up Close With Invest

October 24th, 2022


Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data.

For more information about our expert, Mike Shields:

GeoEdge - Online ad security in a fast-changing environment

October 20th, 2022


GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads.

For more information about our expert, Ari Paparo:

Kayzen - A mobile DSP with modular architecture

October 17th, 2022


Customers can use Kayzen’s bidder, algorithms, ad server, and UI modules separately as discrete products or together as a package.

For more …

Jun Group - Rewarded ads in mobile apps

October 12th, 2022


Jun Group’s question-based ads incentivize mobile users to share personal data in exchange for in-app rewards.

For more information about our expert, Jeremy Kagan:

How Sharethrough’s exchange supports a mix of native, video and display formats

October 10th, 2022


CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units.

For more information about our …

JW Player - Publisher video monetization and then some

October 5th, 2022


JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers.

For more information about our expert, Mike Shields:

Xandr - New details on Netflix deal, Microsoft data

October 3rd, 2022


Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products.

For more information about our expert, Ari Paparo:

Criteo - How the ad tech OG is bridging brands and retail media sellers

September 29th, 2022


Chief Product Officer Todd Parsons describes Criteo’s family of products, including its retail media DSP Commerce Max.

For more information about our expert, Ari Paparo:

The …

SafeGraph - Data on physical places for attribution and product integration

September 26th, 2022


Auren Hoffman talks about SafeGraph, which offers data on over 30 million “points of interest.”

For more information about our expert, Ari Paparo:

Smadex - A scaled mobile DSP that leans into transparency

September 21st, 2022


Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative …

NBCU’s One Platform - A full rundown with Krishan Bhatia

September 14th, 2022


NBCUniversal’s One Platform is a stack of audience-building, planning, and measurement tools that help advertisers run campaigns on the media giant’s …

LiSA - A live commerce platform for retailers and publishers

September 8th, 2022


Customers use LiSA to create live and social commerce experiences. These events are embedded on a subdomain of a retailer, publisher, or brand’s website and integrate with commerce platforms such as Salesforce, Magento, …

Uberall - SEO and listings management for brick-and-mortar businesses

September 6th, 2022


Customers use Uberall to increase the visibility of their local business listings. The platform

supports SEO, social posting, reputation management, and competitive intelligence.

For more information about our expert, …

Semcasting - Data and identity tools for highly regulated markets

August 30th, 2022


Semcasting’s identity and audience tools are used by clients in healthcare, financial services, politics and other regulated industries.

For more …

Lately - AI-assisted social content creation

August 23rd, 2022


Lately’s platform ingests content ranging from blog posts to videos, and uses that material to recommend language for social posts.

For more information about our expert, Jeremy Kagan:

Ad-Lib - Creative intelligence and DCO for a world with less targeting

August 16th, 2022


Ari Paparo quizzes CEO Oli Marlow Thomas about Ad-Lib’s creative management platform, which supports creative collaboration, production, DCO, and ad …

Tatari - Ad buying tools for linear and streaming TV

August 15th, 2022


CEO Philip Inghelbrecht discusses Tatari’s customer acquisition tools for TV advertising.

For more information about our expert, Jeremy Kagan:

Pixability - Monitoring YouTube and CTV campaigns for safety, suitability and performance

August 10th, 2022


Chief Product Officer Jackie Paulino talks with Mike Shields about Pixability’s software and

analytics solution that provides recommended channel …

Connatix - Helping publishers create, host and monetize video assets

August 8th, 2022


President Jenn Chen talks about how Connatix helps publishers like AccuWeather and BuzzFeed increase revenue from video media through its video player, ad server, SSP and contextual ad platform.

For more information …

FULL EPISODE: Inside ComScore’s bid to become a one-stop shop for advertising measurement

August 2nd, 2022


ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields.

For more information about our expert, Mike Shields:

LiveIntent - A stalwart of “programmatic email” doubles down on identity

August 1st, 2022


Chief Product Officer Mano Pillai describes LiveIntent’s evolving product offering – including its big bet on an identity graph linked to hashed …

Marpipe - Automated creative testing for brands

July 27th, 2022


Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, …

Hashtag Labs - Publisher ad loading software for non-engineers

July 25th, 2022


Hashtag Labs CEO John Shankman explains HTL Bid, the company’s ad loading software that allows non-engineers to configure a publisher’s ad tech integrations

For more information about our expert, Ari Paparo:

The Media Trust - An OG in ad quality

July 20th, 2022


Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients.

For more information about our expert, Ari Paparo:

Beachfront - A CTV ad server that works across streaming and traditional inventory

July 18th, 2022


Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints.

For more information about our expert, Mike Shields:

Kochava - A mature MMP with omni-channel chops

July 8th, 2022


Kochava CEO Charles Manning describes the omni-channel and fraud prevention enhancements to the company’s core attribution product.

For more information about our expert, Eric Seufert:

Intent IQ - Attribution and bid enhancement tools built on a hybrid identity graph

July 8th, 2022


Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data.

For more …

Semrush - Robust SEO with extensions to other channels

June 28th, 2022


Semrush’s Fernando Angulo summarizes its core SEO features as well as some non-search features in areas like content marketing and paid social.

For …

EDO - Measuring TV ad effectiveness using search and behavioral data

June 28th, 2022


CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models.

For more information about our expert, Mike Shields:

tvScientific - CTV buying with performance metrics at the center

June 21st, 2022


CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social.

For more information about our expert, Mike Shields:

Samba TV - CTV measurement and targeting using ACR data

June 21st, 2022


Samba TV SVP Avi Brown describes the targeting and measurement use cases for the company’s ACR data collected directly from TV devices.

For more …

SparkToro - An index of demographic and behavioral insights

June 15th, 2022


CEO Rand Fishkin describes how SparkToro collects data from social profiles and public websites.

For more information about our expert, Jeremy Kagan:

PebblePost - Digital identity meets direct mail

June 15th, 2022


PebblePost sends hundreds of thousands of pieces of programmatic direct mail each day to people who visit its clients’ websites.

For more information about our expert, Ari Paparo:

LiveRamp Safe Haven - Clean rooms from a scaled player in onboarding and identity

June 10th, 2022


David Gilmore, the leader of LiveRamp’s data collaboration products, talks about the company’s clean room solution, Safe Haven, and its integrations …

How LiveRamp TV (formerly Data Plus Math) provides household matching, data activation and attribution

June 9th, 2022


LiveRamp TV’s chief strategy officer, Jay Prasad, discusses the company’s CTV solution and its integration with LiveRamp’s other products.

For more …

How Moloco helps gaming and on-demand apps activate their data

June 8th, 2022


Moloco CEO Ikkjin Ahn provides a breakdown of the mobile DSP’s feature set and product roadmap.

For more information about our expert, Eric Seufert:

Clean.IO - Protecting publishers and platforms from malicious ads

June 8th, 2022


CEO Geoff Stupay talks with Ari Paparo about how helps publishers, ad platforms and ecommerce companies detect malvertising.

For more information about our expert, Ari Paparo:

Singular - Connecting marketing data from many sources

June 7th, 2022


Singular CEO Gadi Eliashiv discusses his company’s measurement and analytics products.

For more information about our expert, Eric Seufert:

AdMix - Product placement for in-game environments

June 7th, 2022


AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games.

For more information about our expert, Eric …

Celtra - Creative tools for digital ads across platforms

June 6th, 2022


Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands.

For more information about …

iSpot - A look-up database for TV content and ads

June 4th, 2022


CEO Sean Muller and Product Chief Anthony Skinner describe how iSpot measures streaming and linear TV, with coverage across 40 million TV sets.

For …

Innovid - A TV and video ad server focused on creative management and measurement

June 3rd, 2022


CTO and Co-founder Tal Chalozin walks us through Innovid’s ad serving, asset management and measurement offering. 

For more information about our expert, Mike Shields:

Simulmedia - The OG TV buying platform

June 2nd, 2022


Simulmedia Chief Product Officer Mike Kim walks us through the company’s TV buying platform and its integrations across linear, cable and CTV …

TV Squared by Innovid - measurement and attribution for converged TV buys

June 1st, 2022


President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022.

For more information about our expert, Mike Shields:

Publica - A CTV ad server with support for unified auctions

June 1st, 2022


Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality. 

For more information about our expert, Mike …

Odeeo - In-game audio advertising

June 1st, 2022


Odeeo VP Product Liat Barer describes her company’s audio ad formats for casual gaming environments.

For more information about our expert, Eric …

Incrmntal - Helping marketers measure performance on iOS and TV.

May 31st, 2022


Incrmntal CEO Maor Sadra discusses the company’s SaaS measurement platform, which doesn’t require customers to turn off their ad buys for periods of time in the way that incrementality testing typically does.

For more …

Digital Turbine - In-App Ad Tech Embedded On Android Phones

May 30th, 2022


Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones.

For more information about our expert, Eric Seufert:

MobileMonkey - Sales outreach automation for the mid market

May 27th, 2022


MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies.

For more information about our expert, …

Optable - A flexible model for clean room tech

May 26th, 2022


Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets.

For more information about our expert, Ari Paparo: [Expert …

ID5 - Identity Without Third-Party Cookies

May 25th, 2022


Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms. 

For more information about …

Branch - Deep linking and attribution tools for apps

May 17th, 2022


Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. 

For more information about our expert, Eric Seufret:

What’s a clean room? CEO Brian Lesser discusses InfoSum’s data collaboration platform

May 10th, 2022


Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones.

For more information about our expert, Ari Paparo:

Magnite - Revenue and workflow tools for CTV’s supply side

May 10th, 2022


Sean Buckley discusses Magnite’s products for CTV and video monetization and workflow, assembled through the merger of Rubicon Project, Telaria, SpotX and SpringServe.

For more information about our expert, Milk Shields:

FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising

May 9th, 2022


In this conversation with Ari Paparo, the one and only BOK describes his new venture focused on driving sustainability through the advertising supply chain. Scope3’s platform assesses energy usage associated with …

John Nardone from FlashTalking talks rich media, ad serving and identity solutions

May 3rd, 2022


John Nardone walks us through the offerings of the FlashTalking ad server and identity solution.

For more information about our expert, Ari Paparo:

IRIS.TV - Structured contextual data for TV and video programming

May 3rd, 2022


IRIS.TV uses computer vision to generate data about video assets that can then be used for targeting, verification and measurement.

For more information about our expert, Mike Shields:

Zach and Ari: What is Marketecture?

May 1st, 2022


The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading.

Visit to join our community and get access to …

LD Mangin on how Confiant protects publishers from the bad guys

April 28th, 2022


Confiant founder and CEO LD Mangin speaks with Ari Paparo about the ways the bad guys try to scam online publishers and how Confiant tries to stay ahead in this cat-and-mouse game. Confiant is a malware and fraud …

James Avery on how Kevel APIs let you build a custom ad server

April 28th, 2022


Kevel is the company to call when mainstream ad servers just won’t do the trick. In this conversation, James Avery and Ari Paparo geek out on the strange use cases that come up outside of the browser. Ads on airplanes, …

Blockgraph - Uniting data and audiences across TV operators

April 28th, 2022


Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks.

For more information about our expert, Mike Shields:

A deep dive on Habu’s data clean room software

April 21st, 2022


In this conversation with Ari Paparo, Habu CEO Matt Kilmartin and Chief Product Officer Matthew Karasick discuss the company’s data clean room software.

For more information about our expert, Ari Paparo:

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