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Making Websites Win

11 EpisodesProduced by Dr Karl Blanks & Ben Jesson (Conversion Rate Experts)Website

This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories.It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world’s biggest web companies, plus hundreds of smaller, market-leadin… read more

47:32

Episode 01: Why most web design is done wrong

This episode covers the following chapters from the book:

  • SECTION 1: WHY MOST WEB DESIGN IS DONE WRONG—AND HOW TO DO IT RIGHT, LIKE THE WINNERS
    • Why this is the only book of its kind (and why its techniques will transform your website, your business and your career, like they have ours)
    • How we define conversion rate optimization (CRO)
    • (Few people appreciate) why CRO is the most important activity for your business—and your career
    • Reasons to start CRO now

How to get the most from Making Websites Win:

  1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
  2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
  3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
  4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
  5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.
  6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
  7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
  8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.

 

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