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Longform

390 EpisodesProduced by LongformWebsite

Interviews with writers, journalists, filmmakers, and podcasters about how they do their work. Hosted by Aaron Lammer, Max Linsky, and Evan Ratliff.

51:04

Episode 204: Malcolm Gladwell

Malcolm Gladwell is a staff writer at The New Yorker. His new podcast is Revisionist History.

“The amount of criticism you get is a constant function of the size of your audience. So if you think that, generously speaking, 80% of the people who read your work like it, that means if you sell ten books you have two enemies. And if you sell a million books you have 200,000 enemies. So be careful what you wish for. The volume of critics grows linearly with the size of your audience.”

Thanks to MailChimp, Audible, and Squarespace for sponsoring this week's episode.

 

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