Cover art for podcast Local Market Monopoly Hyperlocal Small Business Marketing Podcast

Local Market Monopoly Hyperlocal Small Business Marketing Podcast

98 EpisodesProduced by Clarence FisherWebsite

Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-an… read more

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February 22nd, 2024


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Three Secrets to Winning Local Business Awards

January 5th, 2024


In this episode of Local Market Monopoly with Clarence Fisher, we explore the significance of winning local business awards. Clarence gives you a …

The Fastest And Least Expensive Way To Double Your Sales

January 2nd, 2024


As a small business owner, how can you double your sales without breaking the bank?   In this episode of Local Market Monopoly with Clarence Fisher, …

7 Quick Wins for Boosting Social Media Post Engagements

December 20th, 2023


In this episode, we dive into practical strategies to boost your social media post engagements.

From crafting attention-grabbing captions to …

Start Automating Your Marketing Today in Just 3 Easy Steps

December 15th, 2023


How important is marketing automation to small businesses?

In today's fast-paced world, falling behind is definitely not an option for businesses. Automation is key to staying ahead. In this episode, Clarence Fisher …

The Connection Between Customer Reviews and Revenue Growth: What You Need To Know

December 8th, 2023


Are you ready to leverage customer/client/patient feedback for growth?

Your customers' reviews impact your businesses. Positive reviews can significantly boost a business's reputation and increase its revenue. On the …

How to Increase Operational Efficiency and Productivity in Your Business

November 13th, 2023


Ready to make your business run smoother and smarter?

Then you've got to hear what Danielle Baily has to say in our latest podcast episode! She's all about making business work better for you, from nailing project …

The Black Friday Profit Blueprint: Turn a Day of Sales into a Lifetime of Customers!

October 13th, 2023


Do you think deep discounts are the only way to attract Black Friday shoppers? Think again!

In this week’s episode, Clarence Fisher unveils clever strategies for small businesses to not just survive but THRIVE this …

You've Been HACKED! Now What? How to Reclaim Ownership of a hacked Facebook Page | Ep 90

July 18th, 2023


In the era of digital everything, cybersecurity threats are ever-present.

In this episode, we walk you through the steps to reclaim ownership of a hacked Facebook page and share insights on safeguarding your online …

Which Route is Best for Your Business - CMO, Fractional CMO, or Marketing Agency | Ep 89

July 11th, 2023


In this episode, we take you through the nuances of three key options to uplevel your marketing strategy: hiring a Chief Marketing Officer (CMO), opting for a Fractional CMO, or partnering with a Marketing Agency.   By …

How to Measure Success with Google Business Profile Insights | Ep 88

July 4th, 2023


In this episode, we take a deep look into Google Business Profile Insights and how you can use this tool to measure the success of your business …

5 Game-Changing Ways AI is Shaping the Future of Marketing | Ep 87

June 27th, 2023


In this episode, we explore the impact of Artificial Intelligence (AI) on the future of marketing.   As AI evolves, so does its transformative …

YouTube Lead Generation: How to Leverage the World's Second Largest Search Engine | Ep 86

June 20th, 2023


In this episode, we discuss the untapped potential of YouTube as a platform for lead generation for local small businesses.

It's the second largest search engine in the world, with a user base of over 2 billion users …

Five Types of Social Media Content That Are the Most Likely to Be Shared | Ep 85

June 13th, 2023


In this episode, we dive into the art and science of creating highly shareable social media content.

The power of your audience sharing your content can't be understated, and we're here to help you unlock it.

Join us as …

Work Smart: The Simple Tricks I Used to Master Focus and Avoid Distractions | Ep 84

June 6th, 2023


In today's hyper-connected digital world, finding focus can feel like searching for a needle in a haystack.

That's why in this episode, we're diving headfirst into the sea of productivity hacks, sharing simple yet …

Smart Marketing Hacks for Small Businesses on a Shoestring Budget | Ep 83

May 30th, 2023


If you're a small business owner, you know that marketing can be a difficult task, especially when working with limited resources and a tight budget.

10 TikTok Trends for Local Businesses: What's Working Now | Ep 82

May 26th, 2023


Are you looking to harness the power of TikTok to grow your local business? Look no further!

Our latest podcast episode, "10 TikTok Trends for Local Businesses: What's Working Now," is packed with strategies and …

How to Write an Email That Converts – From the Subject Line to the CTA | Ep 81

May 23rd, 2023


Are you ready to learn how to make your emails convert like crazy?

Well, this episode is here to help you turn your email campaigns into irresistible, conversion-driving masterpieces!

We'll show you how to write a …

8 Creative Ways for Small Businesses to Grow Their Email List | Ep 80

May 19th, 2023


We're all aware of the fundamental role email marketing plays in the success of businesses, whether they're flourishing enterprises or budding …

21 Ways to Monetize Your Lobby TV | Ep 79

May 16th, 2023


In an era where every screen can be a source of revenue, this episode is the perfect guide for businesses seeking to transform their lobby TVs into profitable assets.

In this episode, I'll guide you through 21 …

How to Audit Your Small Business’s Website and Why It Matters | Ep 78

May 13th, 2023


Are you struggling to get the leads you need from your business website?

You're definitely not alone.

Lots of small businesses face this challenge when it comes to their online presence.

That's why in this episode, …

High Converting Home Page Hacks That Turn Visitors Into Loyal Customers | Ep 77

May 5th, 2023


If you want to increase your website's conversion rates and transform visitors into loyal customers, then you're in for a treat.

In this episode, we'll dive deep into optimizing your home page using proven tactics that …

Build a Strong Online Reputation from Scratch with Our Ultimate Guide | Ep 76

May 3rd, 2023


Your online reputation is a critical asset in today's digital landscape, and in this episode, we'll share the strategies and insights you need to …

Competitive Edge: Using Readwise to Stay Updated on Industry Trends and Outsmart Your Rivals | Ep 75

May 2nd, 2023


In this episode, we delve into a game-changing tool called Readwise. It's designed to revolutionize your reading habits and help you retain valuable …

Simple Birthday Marketing Ideas You Need to Implement Now! | Ep 74

April 29th, 2023


In this episode, we dive into the world of birthday marketing and explore surprisingly simple birthday marketing ideas that can transform your business.   From personalization to leveraging social media, we'll guide you …

The Surprising Truth About How Benjamin Franklin Achieved Greatness! | Ep 73

April 28th, 2023


In this episode, we're talking all about Benjamin Franklin and his incredible journey to greatness. As one of America's founding fathers, Franklin is a fascinating figure, but what sets him apart from others is his …

Mind-Blowing FREE Strategy To Get Found By Local Consumers with Tim Fahndrich | Ep 72

April 21st, 2023


Getting noticed in a crowded marketplace can be a major challenge for a small business owner.

That's why I'm excited to introduce Tim Fahndrich, a local marketing expert, who shares his strategy on how to stand out and …

From Connections to Clients: Turning Your LinkedIn Network into Revenue | Ep 71

April 13th, 2023


In this episode, we'll dive deep into how you can use LinkedIn to build your influence and authority in your industry and turn your connections into paying clients.

I'll share practical tips on how to build a strong …

Steal This Review Request Email That Converts | Ep 70

April 11th, 2023



Online reviews possess the power to either enhance or damage a company's reputation, and a consistent flow of favorable reviews can significantly …

How to Monitor Your Competition and Gain a Competitive Edge | Ep 69

April 6th, 2023


Have you ever wanted to dive into the mind of your competitors, discover their strategies, and use that knowledge to crush them in the marketplace?

The Dos and Don'ts of Optimizing Your Google Business Profile for Maximum Exposure | Ep 68

April 4th, 2023


Do you remember that hilarious Seinfeld episode, “The Puffy Shirt”?

Lol! Jerry inadvertently agrees to wear a ridiculous, puffy pirate shirt on …

5 Simple Steps to Building a Profitable ClickFunnels Funnel for Your Small Business | Ep 67

March 30th, 2023


Do you want to learn how to create a profitable ClickFunnels funnel that converts visitors into customers? Look no further!

In this episode, we'll …

How Often Should You Be Sending Emails? | Ep 66

March 28th, 2023


Are you struggling with your email marketing strategy?

Do you feel like you're sending too many emails or not enough?

You're not alone.

Many small …

Maximizing Your ROI with Hyperlocal Marketing Tactics | Ep 65

March 23rd, 2023


In today's episode, we're diving into the exciting world of hyperlocal digital marketing.

If you've ever wanted to learn the secret sauce for driving more foot traffic and targeted leads to your brick-and-mortar …

Why Business Directories are Essential for Local SEO and How to Maximize Their Impact | Ep 64

March 21st, 2023


Embracing the power of online business directories is a must in today's digital era.

But you might wonder, "How can this simple strategy drive customers to my business?" Well, my friends, the answer lies in the magic of …

The Power of Email Marketing: How to Turn $1 into $36 | Ep 63

March 16th, 2023


When it comes to digital marketing, email may be the secret ingredient for small businesses looking to grow their market share and boost sales. With …

How Jasper AI Helps Local Small Businesses Compete with Big Brands | Ep 62

March 14th, 2023


Are you a small business struggling to keep up with the marketing demands of today’s tech-savvy world? If so, then it’s time to consider leveraging Jasper AI as part of your online marketing efforts.

Tune into this …

How to Monitor What People Say About Your Business Online | Ep 61

October 28th, 2022


As the world becomes more and more digitized, it's important to keep tabs on what people are saying about you online.

You never know when a negative …

The Shrewdest LinkedIn Marketing Moves You Can Make with Russ Knight | Ep 60

October 19th, 2022


Successful LinkedIn marketing requires a combination of creativity and knowledge. Whether you are looking to build your profile to attract more leads …

Next Level LinkedIn Marketing | Ep 59

August 4th, 2022


Many people think LinkedIn is a great way to find a job or recruit talent for their business.

But what about using LinkedIn for marketing?

With over …

What Every Local Business Ought to Know About SEO | Ep 58

July 27th, 2022


SEO, or search engine optimization, is a hot topic in the business world right now and for a good reason. It's one of the most effective ways to drive traffic to your website and improve your search engine ranking.

But …

Turn Your Thank You Page Into A Money Machine | Ep 57

July 20th, 2022


When someone buys something from you, the natural thing to do is say "thank you."

But what happens after that?

Do you just send them on their way, or do you have a plan to turn them into a customer, client, or patient …

Quick & Easy Twitter Marketing Secrets | Ep 56

July 13th, 2022


Is Twitter really worth your time when it comes to marketing? The answer is YES - but only if you're doing it right. In this episode, we'll discuss how to make your Twitter marketing efforts pay off. I'll share valuable …

Easy Way to Systematize Your Business with Adi Klevit | Ep 55

July 8th, 2022


Are you always on-call, 24/7?

Do you have difficulty delegating, documenting your systems and/or making sure your team uses them so you have a …

6 Steps To A Winning Business That Runs WITHOUT You! | Ep 54

May 26th, 2022


Do you feel like you're working too hard for your business not to see results? Are you struggling to find the time to work on your business AND in …

Yearly Strategic Planning | Ep 53

October 14th, 2021


What would happen if a small business owner didn't have an actionable plan for their year? The answer is simple: they wouldn't know where to start!

Simple Ways to Keep Your Website Safe | Ep 52

October 7th, 2021


As a website owner, is there anything more terrifying than the thought of seeing all of your work altered or entirely wiped out by a hacker?

Keeping your website safe is one of the most important things you can do to …

Halloween Marketing Strategies | Ep 51

September 30th, 2021


The spookiest time of the year is just around the corner and it's time to get your marketing ideas together so you can watch your business grow this season.

In this week’s episode, I am going to go over some of my …

Your Holiday Marketing Plan | Ep 50

September 23rd, 2021


Want to make the most of your holiday marketing efforts this year?

In this week's episode, we'll discuss developing a marketing plan to help you get …

How to Manage Your Online Reputation | Ep 49

September 16th, 2021


Are people talking about you on a platform seen by tens of millions? Yes! Better hope they're saying nice things.

Your reputation is everything -- especially online. With so much of people's online time spent on social …

How to Profit From Google AdWords | Ep 48

August 19th, 2021


Have you hesitated to use Google Ads (previously Google AdWords) for your local business marketing because you are worried about the cost? Or perhaps …

Site Speed: How and Why to Make Your Website Faster | Ep 47

August 12th, 2021


Does your local business website load slowly? Does it really matter? 

In this episode, Clarence dives into Google's recent update, Core Web Vitals, and discusses how your website must meet specific site speed guidelines …

The Perfect Video Testimonial Formula | Ep 46

July 30th, 2021


Are you looking for an easy way to be more persuasive and catch the attention of your target audience?

In this episode, we will discuss the perfect …

Baby Come Back Retargeting Machine | Ep 45

June 24th, 2021


Want to stay at the top-of-mind of your local business prospects? Without a doubt, retargeting is where it’s at! 

In this episode, Clarence discusses how local businesses can use retargeting to stay in touch with …

Content At Scale: The Repurpose Machine | Ep 44

June 10th, 2021


Content is king! But what local business owner has time to spin out massive amounts of content for blogs and social media on a regular basis?

In this …

The FAQ/SAQ Video Framework | Ep 43

June 3rd, 2021


Are you doing all you can to be THE authority in your local market? It’s time to ensure you stand out from the competition.

In this episode, Clarence will show you how to use a simple FAQ/SAQ framework to meet your …

Website Optimization That Converts | Ep 42

May 13th, 2021


Is your small business website more like an online business card than a sales-conversion machine? It’s time to change that!

In this episode, Clarence discusses three killer website optimizations you can implement into …

How to Optimize Your Google My Business Listing | Ep 41

May 6th, 2021


No business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing!

In this episode, Clarence discusses the importance of claiming and …

How to Create a Predictable Selling System | Ep 40

April 29th, 2021


After a year like 2020, we could all use some predictability in our businesses!

In this episode, Clarence breaks down the details of implementing …

The Truth About Your Business Logo | Ep 39

April 24th, 2021


Are you expecting too much from your business logo?

While having an attractive, brand-building logo is essential to your overall marketing strategy, …

Proven PR Tips for Small Businesses with Joshua Kail | Ep 38

April 8th, 2021


For small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it.

How to Write Your Welcome Email Series with Sue Anderson | Ep 37

April 1st, 2021


You probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building …

7 Tips to Get Your Business Live Streaming on Social Media | Ep 36

March 25th, 2021


Have you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media?

If you …

How to Protect Your Business From Infectious Disease | Ep 35

February 11th, 2021


Is your small business doing all it can to protect you, your team, and your customers from infectious disease?

In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised …

A Startling Fact About Lead Magnets | Ep 34

January 22nd, 2021


It's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet.

But here's the thing no one is telling you. Lead magnets aren't enough …

Tips for Productive Remote Marketing | Ep 33

December 24th, 2020


Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and …

About Us Page Mistakes | Ep 32

December 17th, 2020


Before doing business with a new company, do you check who they are?

Do you care what they stand for?

Of course, your whole website can exude how …

How to Create An Irresistible Offer | Ep 31

December 10th, 2020


Sometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: "Why aren't people buying?"

You KNOW it's a great product (or service). Your marketing is on-point, …

The Black Friday Episode | Ep 30

November 26th, 2020


Does your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort? 

In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout …

The Business Impact of Giving | Ep 29

November 19th, 2020


Is your small business involved in charitable giving?

In this episode, we will explore the ripple effects of supporting local charities. You may be …

Yearly Marketing Strategy Planning | Ep 28

November 12th, 2020


We may all be ready to say good-bye to 2020, but is your business ready for the new year?

In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get …

Storytelling for Business with Brad O'hara | Ep 27

November 5th, 2020


Looking for a way to set yourself apart from the competition in your industry—even from the big companies?

In this episode, we will show you how to …

Send This Holiday Card Now | Ep 26

October 29th, 2020


In this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and …

How to Respond to Negative Reviews | Ep 25

October 22nd, 2020


In this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the …

The Customer Feedback System | Ep 24

October 15th, 2020


In this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business’s reputation is paramount to your profitability, so it is …

How to Read a Marketing Report | Ep 23

October 8th, 2020


In this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren’t sure what …

Your Holiday Marketing Strategy | Ep 21

September 24th, 2020


Are you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement …

The Ultimate Business And Personal Brand Photo Shoot With Mike Tedford | Ep 20

September 17th, 2020


In today’s episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. …

Regain Your Time With Phil Burch | Ep 19

September 10th, 2020


In this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work …

How To Define Your Vision, Mission, and Purpose With Michael Cooch | Ep 18

September 3rd, 2020


In this episode, Michael Cooch and I discuss how to clearly define your Vision, Mission, and Purpose so your team can remain focused on where you are going and how you will get there.

This engaging conversation with …

The Single Biggest Leverage Point In Any Marketing Campaign | Ep 17

August 27th, 2020


In this episode, we will discuss the single most significant lever that you can pull for success in any advertising campaign. This tactic has worked …

Dominate Any Local Market With This Content Strategy | Ep 16

August 20th, 2020


In this episode, we will discuss a simple process where you can be everywhere, you and your business, and the one type of content that is essential to dominating your local market online.

In this episode, you'll …

Quick and Easy Local Market Research | Ep 15

August 13th, 2020


In this episode, we will discuss the overall impact that market research can have on strategic decision making in today’s business landscape, and why …

How To Get More 5-Star Google Reviews With Tyson Reuer | Ep 14

August 6th, 2020


In this episode, Clarence talks with Tyson Reuer to uncover the strategy and system he used to generate over 100 new 5-star Google Reviews within months of setting the goal. Google is by far the most important review …

Small Business Spotlight: How One Company Is Helping Local Small Businesses Stay Disinfected During The COVID-19 Pandemic | Ep 13

July 30th, 2020


In this episode, Clarence talks with Joe Hart of Purteq Oklahoma to discuss decontamination and long-term surface protection for local businesses.

How to Gain Clarity With Shelley Cadamy | Ep 12

July 23rd, 2020


In this episode, Clarence talks with Shelley Cadamy about how she helps entrepreneurs and leaders holistically evaluate their organization to quickly …

Leading From Strengths With Cynthia Stewart | Ep 11

July 16th, 2020


In this episode, Clarence Fisher talks with Cynthia Stewart about how business owners and leaders can establish an innovative work culture that …

Local Business Spotlight With Broken Arrow Chiropractor, Dr. Travis Ring: Powerful, Proven Ways to Relieve Pain and Enhance Your Health | Ep 10

July 9th, 2020


Feeling well and enjoying good health is essential to living your best life. If you suffer from back or neck pain, headaches, or other maladies, your …

Managed IT Services Explained With Eric Kehmeier | Ep 9

July 2nd, 2020


In this week’s episode, we talk with Eric Kehmeier, Chief Executive Officer of Integrated Business Technologies (IBT), which helps small to …

Direct Mail Tips, Tricks & Tools for Local Small Businesses | Ep 8

June 25th, 2020


In today’s episode, Clarence talks with Evan Uyetake from Trost Marketing about how to use, what's been called, the most reliable small business marketing media-direct mail to drive more leads and sales for your local …

How to Succeed with Facebook Ads for Local Businesses | Ep 7

June 18th, 2020


In today’s episode, Clarence talks with Nehal Kazim about the best ways to use Facebook ads to get more leads and sales, and grow a local business. …

How Russ Knight Built A Thriving Business Simply By Spreading Goodwill | Ep 6

May 11th, 2020


In this episode, Clarence talks with Russ Knight, owner of a Christian Brothers Automotive franchise, about how Russ went from being a self-proclaimed mediocre salesperson to becoming one of the most connected and …

Get More Customers By Giving Stuff Away | Ep 5

October 2nd, 2019


These guys may be having a little too much fun...

On today’s episode, Clarence talks with Jeremy Friedland about how to use Giveaway Funnels to get more local customers, clients, and patients for local businesses.

Online Walkthrough Virtual Tours | Ep 4

September 26th, 2019


In today’s episode, Clarence talks with Jared Buswell about online walkthrough virtual tours, and how providing an experience where anyone from anywhere in the world can walk through your business before they call or …

Chatbot Marketing For Small Businesses with Arvell Craig | Ep 3

September 18th, 2019


On this episode, Clarence interviews marketing consultant, coach, and entrepreneur Arvell Craig on how to effectively use chatbots in a local small …

The 4 Proven Marketing Systems That Ensure Business Growth | Ep 2

September 12th, 2019


In this episode, Clarence shares the secret formula that most successful local small-businesses use to fuel growth and outperform the competition.

BANNED! Google Review Gating: Google Review Gating | Ep 1

July 6th, 2019


Welcome to the first episode of Local Market Monopoly, a podcast by Clarence Fisher t uncover the tools, tactics, and strategies the most successful …

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