Cover art for podcast Little Biz Resources

Little Biz Resources

21 EpisodesProduced by Dr. Kim ChristianWebsite

We're dedicated to sharing the marketing strategies and resources that work. We focus on small businesses and home-based businesses. Follow us to get updates and tips on how to drive traffic, increase conversions, and improve your profits.


The Profit Sweet Spot & How To Price eCommerce Products

This is the audio version of the YouTube broadcast.  If you want to watch the entire video, head to YouTube and check it out:

Many sellers price their ecommerce products too low.  In this video, you see some of the considerations for pricing – with the most important element to understand your costs.  If you sell services, check out the video on what you should charge for your services:   

If you’re interested in the Print on Demand eCommerce model (which we highly recommend), we put together an entire playlist to walk you through everything you need to know about Print on Demand.  

Check out that playlist here: 

Check out the Business Tips playlist:   

For the more advanced topic on how to reduce processing fees, check out this video on Paypal and Stripe Alternatives: 


0:00 The Profit Sweet Spot – How to price products in eCommerce 

0:09 What is the profit “sweet spot”? 

2:09 What is “profit”? 

3:58 Traditional Retail eCommerce pricing example 

11:05 Digital Product eCommerce pricing example 

13:58 How do you price your products considering everything mentioned? 

20:38 Recap of Print on Demand (what it is) 

22:40 Pricing Print on Demand Leggings – core concepts 

23:53 Excel Sheet Calculations for Print on Demand Example 

35:03 How do you figure out pricing? – Tips 

39:08 What about people selling cheap stuff – how do I compete with them? 

46:43 Check out the Services pricing video if you offer Services: 

Check the channel for more topics and to see the current Live Q&A time:

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