Cover art for podcast Liquid Assets: A Beverage Industry Podcast

Liquid Assets: A Beverage Industry Podcast

76 EpisodesProduced by RabobankWebsite

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.Please read our disclaimer here: https://rese… read more

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From Clipboards to The Cloud: The Digital Revolution Comes to Supply Chains, feat. Amazon

September 14th, 2022

58:03

While many CPG companies are still keeping records on clipboards, new technologies like cloud computing, connected factories, and AI are helping more …

AB InBev and Coca-Cola Want to Build a Playground for Sustainable Innovation With the 100+ Accelerator

August 24th, 2022

58:31

The 100+ Accelerator is a partnership between AB InBev, The Coca-Cola Company, Unilever, and Colgate-Palmolive that allows sustainability-focused …

A Recession Seems Inevitable – How Bad Could It Be?

July 27th, 2022

57:07

As the world braces for recession, Rabobank’s world-class economists Jane Foley and Christian Lawrence join the Liquid Assets team to dissect the …

Inflation Is Changing Beverage Packaging

June 29th, 2022

41:38

Could inflation force beverage companies to rethink their packaging choices? And could those changes have a positive impact on climate change? With …

Black Girl Magic & The Art of Mass Appeal

June 9th, 2022

56:32

McBride Sisters is a Black-owned brand that explicitly – though not exclusively – markets to Black women. As a consequence, the media, retailers and distributors, often assume your brand must only appeal to Black women …

Buy, Sell, or Hold: 15 Hot Takes in 45 Minutes

May 18th, 2022

52:44

In a format designed to maximize controversy, the Liquid Assets team analyzes some of the industry’s most urgent and contentious opinions and predictions. Expect plenty of rapid-fire debates as they answer questions …

How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands

April 26th, 2022

53:00

Constellation Brands’ Vice President of E-commerce, Wayne Duan, returns alongside Sara Master, Constellation Brands’ Senior Director of E-commerce …

How Big Is the E-commerce Opportunity for Alcohol Brands? featuring Constellation Brands

April 13th, 2022

47:35

Constellation Brands’ Vice President of E-commerce, Wayne Duan, and Adam Springer, Constellation's Director of E-commerce Category Advisory, help the …

The Worst Supply Chain Disruptions, Ranked

March 16th, 2022

59:06

Inflation, war, and general chaos are disrupting every aspect of the beer value chain. To help brewers plan through this conflagration of unfortunate events, we invited Bart Watson, Chief Economist for the Brewers …

What Could Monster Devour Next?

February 25th, 2022

52:11

February may be the shortest month, but this year, it has felt like the longest. To break it all down, the Liquid Assets team discusses the biggest stories from the past few weeks: Monster Beverage Corp’s beer dealings, …

The Most Important Economic Trends of 2022

February 1st, 2022

56:28

Get up-to-date on equity markets, labor, and inflation as Rabobank’s world-class economists Jane Foley and Christian Lawrence join the Liquid Assets …

The Quiz of the Year!

December 28th, 2021

1:07:13

Journalist Kate Bernot (Good Beer Hunting, Craft Beer & Brewing Magazine) and Brewbound Managing Editor Jess Infante, help us debate the biggest stories from the past 12 months. Things then turn fiercely …

Can We Fix Big Beer?

December 9th, 2021

47:33

The old playbook of geographic expansion, consolidation, and premiumization were widely successful, but those strategies seem to have run their …

Celebrity Partnerships 101: Featuring Elizabeth Banks & Archer Roose

November 11th, 2021

53:47

Earlier this year, Marian Leitner-Waldman, CEO of canned wine brand Archer Roose, found an unusual business partner: the actor, producer, and director Elizabeth Banks. Celebrity-backed brands are not a new phenomenon, …

Are Brands Built in the On-premise?

October 15th, 2021

55:17

Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: …

Occasion-Based Marketing, featuring Pinterest

September 21st, 2021

46:23

Pinterest is a powerful platform for occasion-based marketing. Kym Lewis, their Partnership Manager for beverages, and Tina Pukonen, their Global …

Portfolio Rebuilds: Is the Cash Always Greener on the Other Side?

September 1st, 2021

39:05

We started our conversation expecting to talk about the news, but so much of the news has been dominated by major beverage companies shaking up their …

DISCUS and the Drive for New Spirits Regulations

August 12th, 2021

42:11

Chris Swonger, CEO of Distilled Spirits Council of the United States and Responsibility.org, and David Ozgo, their Chief Economist, talk about …

The Inflation Sensation That’s Sweeping the Nation

July 14th, 2021

38:41

They warned us about the return of inflation during their last appearance on Liquid Assets. Now, six months later, we welcome back the Rabobank …

Behind the Scenes: The Best and Worst of Liquid Assets

June 25th, 2021

42:25

We have just completed three years of producing Liquid Assets, and it is high time for some joyful navel-gazing. In this episode, we look back at …

Wine Industry Outlook: Sunny With a Chance of Flowers

June 2nd, 2021

52:59

This week, we are joined by Wine Industry Person of the Year, Heidi Scheid, and leading industry analyst Dale Stratton to discuss how quickly the wine industry will recover from Covid-19 and the opportunity for the wine …

Flavor and Ingredient Innovation Trends, with Kerry Group

May 11th, 2021

47:33

When a beverage company wants to create a new product – anything from a new line extension to a non-alcoholic drink – they turn to companies like …

The Future of the Malt Market

April 27th, 2021

33:55

In this episode, we're joined by Rabobank analysts Francois Sonneville and Maria Afonso as well as Brent Atthill, CEO of RMI Analytics and former global procurement director at SAB Miller and AB InBev, to take a look …

Why Big Companies Are Going DTC

April 13th, 2021

52:25

Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us …

How to Build Digitally Native Brands, Featuring Vinebox Inc.

March 23rd, 2021

40:27

For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and …

Beer, Hard Seltzer, and One Crazy Year — featuring Lester Jones

March 11th, 2021

42:01

On March 11, 2020, the WHO officially designated the Covid-19 crisis a pandemic. One year later, we’ve asked NBWA chief economist Lester Jones to …

SPACial Report: Pat Roney on the Vintage Wine Estates Merger

February 19th, 2021

36:17

Our guest this week is Pat Roney, CEO and Founding Partner of Vintage Wine Estates. Pat’s company is going to merge with Bespoke Capital Acquisition Corp, a special purpose acquisition company (SPAC). The USD 690m deal …

The 2021 Economic Outlook

January 25th, 2021

39:12

Following a tough year, 2021 hasn’t had the most auspicious beginning. Will things improve? To better understand the economic outlook for the year …

An Episode Not About Covid-19

December 22nd, 2020

36:26

Luckily for you, our last episode of 2020 is totally Covid-free. No mention of 'unprecedented times,' 'uncertainty,' or 'trying times,' and definitely no use of the phrase 'the new normal.' Steve, Jim, and Bourcard …

Can Bars and Restaurants Recover by 2022? (featuring the Consumer Foods To Go podcast)

November 30th, 2020

44:32

This week we partnered with our sister podcast, Consumer Foods To Go, to discuss how bars, restaurants, and manufacturers have survived Covid-19 thus far and how quickly they can recover (fingers crossed) once the …

Seedlip and the World of Non-Alcoholic Cocktails

November 4th, 2020

46:28

We tour the world of non-alcoholic spirits and cocktails through the eyes of the people who built its most recognizable and pioneering brands. Ben …

Covid-19 Couldn’t Kill Coffee

October 14th, 2020

39:51

A few months back, the outlook for specialty coffee was dire. Industry leaders feared that more than half of the coffee shops in the US would …

The Race for White Space

September 24th, 2020

43:29

Thirsty for growth, beverage companies are shrugging off the yoke of tradition in search of greener pastures. Whether invading adjacent categories or creating new ones, big companies are pouring investment into new …

Social Commerce: The Basics With Rachel Tipograph

September 2nd, 2020

37:42

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's …

News Roundup: Earnings, Innovation, and Building a Long-Term Plan

August 20th, 2020

43:26

Liquid Assets gets newsy! Instead of covering one topic this week, we help you catch up on some of the biggest news from recent weeks – accompanied by our expert commentary, of course. Later, we spend some time with …

Pubs in the UK: What to Expect as Things Reopen

July 21st, 2020

40:48

Just days before pubs were set to reopen in the UK, we caught up with Steve Alton from the British Institute of Innkeeping. As CEO of the leading membership organization supporting on-trade establishments in the UK, …

The Future of Distribution with RNDC's Tom Cole

July 2nd, 2020

40:24

Tom Cole is CEO of RNDC, one of the largest distributors in the United States. Tom came on the show to discuss how his company is helping bars and …

Can You Do Well... Without Doing Good?

June 17th, 2020

38:03

Historically, companies could choose between two things: making lots of money or making the world a better place. Our guest, a leading voice in the …

Beyond the Numbers With Nielsen’s Danny Brager

June 3rd, 2020

47:50

The data provided by Nielsen is a critical asset for the beverage industry, helping leaders understand and plan around the impacts of the current …

Will Covid-19 Crisis Crush Craft Beer?

April 30th, 2020

50:32

A recent survey of US craft brewers suggests that 60% of US craft breweries will close if severe social distancing guidelines aren’t lifted by June. As chief economist for the Brewers Association, Bart Watson (Dr. …

The Covid-19 Economy: How Bad Is It?

April 22nd, 2020

45:18

What will US and global GDP growth look like in 2020? What will the recovery from the current recession look like? What indicators should we be …

Covid-19: How Each Region Is Dealing With the Crisis

March 24th, 2020

43:37

With the Covid-19 pandemic disrupting every aspect of daily life and business around the globe, we turned to our international team (Southeast Asia, Europe, and North America) for a briefing on how Covid-19 is impacting …

What Is Driving M&A in the Wine Industry?

March 3rd, 2020

36:29

For the third and final episode recorded onsite during the Unified Wine Symposium, we were lucky enough to sit down with the one and only Mario Zeponni to discuss all things related to wine M&A. There’s probably no …

What a Tough Bulk Market Means for US Wine

February 26th, 2020

23:26

Few people know the bulk wine market better than Glenn Proctor. Glenn is a partner at Ciatti, a global bulk wine brokerage firm. We bumped into Glenn …

Can US Wine Win Back Its Mojo?

February 18th, 2020

36:05

With help from the wine industry legend, Dr. Mike Veseth, we debate how the US wine industry can overcome recent challenges and return to growth. …

E-Commerce Strategy With Constellation Brands: Part II

January 21st, 2020

36:18

Wayne Duan and Ben Galvin from Constellation Brands return for the second episode in our two-part series on e-commerce. This time around, we look at …

E-Commerce Strategy With Constellation Brands: Part I

January 20th, 2020

56:14

Wayne Duan and Ben Galvin help lead Constellation Brand’s digital strategy. In this episode – the first in a two-part series – Wayne and Ben share …

A 2020 Recession: How to Prepare for a Downturn

December 20th, 2019

51:11

Rabobank’s team of economists says there is an 80% chance of a recession in 2020. For our last episode of 2019, we sat down with our Senior Market Strategist, Christian Lawrence, to talk about the economic outlook for …

Deal and No Deal: Beverage M&A in 2019

December 3rd, 2019

43:05

It’s been a big year for M&A in the beverage alcohol industry. In this episode, we review the most important deals of 2019: the big, the small, …

Eric Ottaway and Brooklyn Brew Up Something Special

November 6th, 2019

59:07

Brooklyn Brewery has just launched their first non-alcoholic beer in the US, called Special Effects, after its resounding success in Europe. Non-alc …

Hard Seltzer Storms the Light-Beer Fortress

October 15th, 2019

32:48

Hard seltzer brands like White Claw and Truly have stormed onto the scene, injecting growth, excitement, and more than a little anxiety into the …

¡Viva la Revolución! Coffee Drinkers Take to the Streets

September 18th, 2019

32:39

All around the world, the growth of out-of-home coffee consumption has attracted a wave of investment from coffee players and non-coffee players alike. Coffee companies are facing new competition from all sides. …

Joining Forces: How ZX and Kombrewcha Work Together

August 20th, 2019

42:48

Kombrewcha, a hard kombucha company, joined the ZX Ventures portfolio in 2016. Kombucha is now a billion-dollar global industry. And while the …

ZX Ventures: Inside AB InBev’s Growth and Innovation Group

August 13th, 2019

33:58

ZX Ventures is AB InBev’s global growth and innovation group. They are best known as a corporate venture fund, boasting an impressive and …

The Triple Bottom-Line With Jackson Family Wines

July 24th, 2019

20:12

Jackson Family Wines has achieved a 33% drop in greenhouse gas emissions and a 60% reduction in the water required to produce a bottle of wine over the last decade. In February, the company, together with Familia …

Lessons in Craft M&A with Pernod and Park Street

June 25th, 2019

53:20

This week, two fantastic guests help us understand the drivers of M&A in craft spirits and what both founders and investors must do to create a …

Low-End Brands: Buy, Sell, or Hold?

May 23rd, 2019

34:54

Back in November, Diageo sold 19 low-end brands – what they called 'non-priority' brands – to Sazerac for USD 550m. Then last month, Constellation …

Can CBD Live up to the Hype?

April 24th, 2019

32:59

CBD is the most exciting and perhaps controversial new ingredient in decades. Despite a government crackdown on illegal sales, consumers are clamoring for CBD-infused products. On this week’s episode, we explore what is …

Sustainable Innovation With FoodBytes!

March 25th, 2019

30:29

Nimble, fast-to-market, passionate, and ready to drive positive change, startups are disrupting every aspect of the food & beverage industry. Small companies represent an endless resource for innovative ideas that …

E-Commerce Comes to Alcohol Distribution

February 26th, 2019

33:43

This week, we welcome two guests from Chicago-based startup Provi to discuss ways in which e-commerce could change the distribution of alcohol. Open …

The Biggest Trends in 2019 – With Wall Street Journal Reporter Jennifer Maloney

February 5th, 2019

36:12

The Wall Street Journal’s beverage reporter, Jennifer Maloney, helps the Rabobank team unpack a busy 2018 and predict the most important trends for 2019. In this fiery episode, everyone gets to choose one major story …

Ready-to-Drink, Ready-to-Grow: How Rise Brewing Wants to Reboot Coffee

January 17th, 2019

25:16

Ready-to-drink coffee has changed the way coffee companies can connect with consumers. Rather than brewing at home and waiting in line at a coffee shop, people can now buy coffee the same way they buy soda or energy …

The Secret of El Silencio’s Success: Hell’s Angels and Molotov Cocktails

December 21st, 2018

23:06

Fausto Zapata is Co-Founder and CEO of El Silencio- one of the largest and fastest-growing ultra-premium mezcal brands in the United States. Since …

How BrewDog and Naked Wines Stand out in a Crowded Market

December 4th, 2018

23:21

The beverage market is more crowded and fragmented than ever, and building a long term relationship with consumers can feel, well, impossible. In this episode we explore two companies that beat the competition and built …

Premium Coffee Is Key To Small Farmer Sustainability

November 15th, 2018

28:13

Despite producing 80% of the world’s coffee, smallholder coffee farmers are struggling to survive. Smallholders are key to coffee sustainability and …

Mixed Drinks and Creative Juices

October 11th, 2018

28:57

What’s going on in the beverage world? Our coffee comes in a can, our seltzer is spiked, and our beer is aged in whiskey barrels. Consumers are fervently demanding more products that blur category lines. If beverage …

Digital Strategy with Constellation Brands: Part 2

September 12th, 2018

26:32

In part two of our recording with Wayne Duan, VP of ecommerce with Constellation Brands, we dive head-first into the deep-end of digital strategy. What is search engine optimization and how can beverage companies make …

Digital Strategy with Constellation Brands: Part 1

September 5th, 2018

32:47

How should alcohol companies approach the e-commerce challenge?  Wayne Duan, VP of ecommerce at Constellation Brands, joins us for back-to-back …

US Beer Has a New Mainstream

August 22nd, 2018

20:41

The price of mainstream beer has been falling for decades, and consumers increasingly see brands like Bud Light and Coors Light as value brands. As …

LibDib and Innovation in the Three-Tier System

July 31st, 2018

29:49

Cheryl Murphy Durzy is the founder and CEO of Liberation Distribution (LibDib) and she joins the RaboResearch Beverages team to discuss the future of the three-tier system. Cheryl started LibDib after years of …

Spirited Away

July 5th, 2018

20:33

Craft spirits are an explosive trend across the world. The craft spirits movement is just starting to emerge, but in virtually every developed economy, there are more distilleries and more craft brands than ever before.

Global Beer Markets: Growing Without Growth

June 14th, 2018

25:53

Rabobank’s resident beer guru Francois Sonneville and the rest of the team sit down to discuss the future of beer and how breweries can deliver for …

Bonus Episode: Online Grocery Doesn't Deliver

June 5th, 2018

19:12

By 2022, grocery retailers stand to lose USD 3.9bn in annual alcohol revenues if online sales continue to lag behind as the rest of grocery goes …

The Next Generation of Coffee

May 24th, 2018

18:41

Where do you see the coffee industry in ten years? On this week’s Liquid Assets, the team tackles some difficult questions.

  • Could bean-to-cup …

Does Alcohol Have a Marijuana Problem?

May 2nd, 2018

17:48

Marijuana legalization is spreading like wildfire across the U.S. Nine states have legalized adult-use (recreational) marijuana and Canada will …

Who Can Win in Online Grocery?

April 12th, 2018

28:15

In the inaugural episode of Liquid Assets, the Rabobank beverage team discusses why online grocery is poised to drive online alcohol sales. They also …

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