Cover art for podcast Lift Free And Diet Hard with Andrew Coates

Lift Free And Diet Hard with Andrew Coates

176 EpisodesProduced by Dean Guedo/Andrew CoatesWebsite

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EP 25 Carolyn MacDonald: Content Creation

January 19th, 2021


Carolyn MacDonald takes a short break from her role as Director of Marketing of Renaissance Periodization to discuss content creation. Carolyn …

EP 24 Pat Davidson: Questioning The Status Quo

January 12th, 2021


Long overdue for an appearance, Dr. Pat Davidson guests to talk about the ideas behind his new book, A Coaches Guide To Optimizing Movement: Rethinking The Big Patterns. Pat has developed a reputation of challenging the …

EP 23 Kevin Mullins: Writing, Social Media, and Relationships

January 5th, 2021


Kevin Mullins returns to discuss our different approaches to social media. We talk about goal setting and resolutions in this very first episode of …

EP 22 Bryan Krahn: Success In Coaching

December 29th, 2020


Legendary coach Bryan Krahn returns to talk in depth about being a successful coach. Success in terms of helping people and positively impacting …

EP 21 Nick Winkelman: The Language Of Coaching

December 22nd, 2020


Nick Winkelman joins the podcast to chat about his new book, The Language of Coaching. Nick elaborates on why this book was important to write and its focus on the research supporting the superiority of external cues vs …

EP 20 Nick Shaw: Internal Locus Of Control

December 15th, 2020


Nick Shaw, cofounder of Renaissance Periodization finally makes his first appearance. Nick goes in depth about his new book: Fit For Success and why he wrote it. The book and our discussion is rooted in Internal Locus …

EP 19 Dr. John Rusin: Be The Best Hour Of Your Client's Day

December 8th, 2020


Dr. John Rusin drops in to talk about how he built his Pain Free Performance Specialist Certification into a successful brand backed by a world class …

EP 18 Marci Nevin: If You're Speaking To Everyone You're Speaking To No One

December 1st, 2020


Marci Nevin drops in to chat about the pros and cons of specializing in coaching women and some of the limiting beliefs we deal with when struggling to continually share engaging content. . She highlights the problems …

EP 17 Pete Dupuis: The Practice

November 24th, 2020


Pete Dupuis and I dive into Seth Godin's book The Practice and its underlying mantra of developing a consistent process without being married to specific outcomes. Pete shares insights from both his process of content …

EP 16 Luka Hocevar: Learn, Apply, Reflect, Course Correct

November 17th, 2020


Luka Hocevar unloads his thoughts on coaching and career. We discuss the process it takes across a long career to create a compounding effect on long …

EP 15 Mike Doehla: We Sell Better Lives

November 10th, 2020


My good friend and founder of Stronger U, Mike Doehla is back to talk about how he wants to see his customers and his coaches thrive in life, fitness, and business. Mike not only created and built a great company, he …

EP 14 Dr. Derek Wilcox: Being More Formidable In Life

November 3rd, 2020


Derek Wilcox, PhD of Sports Physiology and Performance and coach with Renaissance Periodization joins me to chat about where he put his energy and …

EP 13 Susan Niebergall: Relationships: The Difference Maker

October 27th, 2020


Please welcome back Susan Niebergall to the podcast. Susan is inspirational and educational in the fitness and nutrition space. Susan reveals she has a book in the works, shares her love for my client Larry(often …

EP 12 Chad Hargrove: How To Grow Beyond This

October 20th, 2020


Business and brand, dealing with staleness in your career, and how to grow beyond where you currently are. Chad Hargrove examines these topics in our discussion on this week's episode. Chad explains the validation you …

EP 11 Lee Boyce: Diversify Your Approach

October 13th, 2020


My friend Lee Boyce is back sharing how he made the best of 2020. He discusses some of his long term ambitions as an educator and why he thinks mobile coaching is a good play for trainers. We talk about why the fitness …

EP 10 Dr Jordan Shallow: Get Out Of Your Own Way

October 6th, 2020


Dr Jordan Shallow drops in for episode #10. Jordan and I share our Newfoundland origins before diving into his ideas on career development and how he progressed into education. Learn about his powerlifting origins …

EP 9 Matty Fusaro: You're Not Putting Out Content For People Who Don't Like You

September 29th, 2020


Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking …

EP 8 Dr. Sam Spinelli: Guard Your Time and Choose Your Attitude

September 22nd, 2020


Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people …

EP 7 Tony Gentilcore: Fundamentals Never Go Out Of Style

September 15th, 2020


Tony Gentilcore returns to share various career lessons from his 18 years of coaching, writing, speaking, and why he doesn't have his own podcast. We jam on how his focus and priorities have shifted across his career, …

EP 6 Gareth Sapstead: What Can You Do For Someone Else?

September 8th, 2020


My charismatic friend Gareth Sapstead joins me from across the pond to talk about creating connections and making friends in the industry. We detail the importance of finding out "what can you do or someone else?" …

EP 5 Jordan Syatt: Career and Life Endgame

September 1st, 2020


Where does Jordan Syatt want to take his career and life going forward? Gain some insight as he shares how life changed starting a serious …

EP 4 Matthew Ibrahim: Getting To The Top Of The Mountain

August 25th, 2020


Matthew Ibrahim is a breakout emerging star of the fitness industry and prolific content creator and educator. He joins me for an engaging discussion …

EP 3 Jonathan Goodman: 4 Pillars: Family, Health/Fitness, Sleep, Business

August 18th, 2020


Jonathan Goodman returns to discuss the current and future direction of his work with The PTDC and Online Trainer Academy, why he doesn’t plan to write any more books(at least for a while), and the importance of taking …

EP 2 Mike Israetel: Success in RP Company Culture and Social Media

August 11th, 2020


Welcome to Episode #2 of the rebranded Lift Free and Diet Hard Podcast with host Andrew Coates. Dr. Mike Israetel joins to share how Renaissance …

EP 1 Sohee Lee: Content Consistency and Saying No

August 4th, 2020


Welcome to the 1st episode of the revamped podcast. After 150 episodes of The Fitness Devil Podcast, life and work are taking Dean onto other project focus, leaving Andrew Coates to host The Lift Free And Diet Hard …

Clifton Harski EP 81: Burn After Listening

March 14th, 2019


Clifton Harski joins us to talk group training, reality vs expectations, and his company FitWall. Managing(or mismanaging) work life balance while …

Chris Shugart EP 80: Politcal Correctness Predator Commando

March 7th, 2019


Chris Shugart, long time editor of joins us to talk about political correctness in our industry. We dive into declining testosterone in …

Kelly Coffey EP 79: The Hunger Addiction

February 28th, 2019


Kelly Coffey returns to discuss food addiction. Kelly works closely with and speaks openly on addiction in all forms. We even ask if you can be too addicted to fitness. Kelly tells us more about limiting her time in the …

Yvette D'Entremont EP 74: Are You There Gwyneth Paltrow? It's Me Scibabe.

January 24th, 2019


Yvette, D’entremont, better known as the Science Babe, joins us for a take down of gurus who promote pseudoscience. That means her favourite target Gwyneth Paltrow and her site Goop, plus several other notable baddies. …

James Fell EP 73: Holy Sh!t Costco Members Suck

January 17th, 2019


James Fell joins us to talk about more than just his new book The Holy Shit Moment and why writing it was necessary. James goes off on the crazy …

Dani Singer EP 72: Hating On Cardio

January 10th, 2019


Dani Singer takes a break from his busy schedule to talk to us about choice minimalism to improve your life and that of clients. He details the …

Sohee Lee EP 71: 1 Million IG Followers

January 3rd, 2019


Sohee returns to tell us about adopting her new puppy Jellie and unleashes her thoughts on social media and the rush to be relevant for new fitness professionals. She details some of the catalysts of her industry …

Eric Helms EP 70: Dodging Wrenches and Too Much Early Career Success

December 27th, 2018


Eric Helms explains his personal evolution and maturity as a coach from his early years to now. We delve into the role luck has played in Eric’s …

Bryan Krahn EP 69: Drunk On A Park Bench

December 20th, 2018


Bryan Krahn shares his musings about his friend and mentor Charles Poliquin, his life, death, and often controversial status in the industry. Bryan …

Marty Macphee EP 68: Marty and the Bikini Girl Factory

December 13th, 2018


Mega Marty MacPhee blows us away in a charismatic and entertaining episode. We discuss the advantage of working in the competitive fitness industry with an evidence based approach, recovering from injury and mentally …

Nick Tumminello EP 67: When Fitness Calls

December 6th, 2018


Nick Tumminello bring his critical thinking to the podcast to discuss Gatekeeper Syndrome and how our industry struggles to agree on what constitutes a good personal trainer. Nick shares some nuanced thoughts about …

Dani Shugart EP 66: The Better You Are At Social Media The Worse You Are At Life.

November 29th, 2018


Dani Shugart joins The Fitness Devil to talk about her quest to educate our industry about breast implant illness. We discuss how attaching fitness …

Bret Contreras EP 65: The Inception of Pain and Gain

November 22nd, 2018


Bret Contreras unleashes candid thoughts on how he pushed through criticism to establish his industry changing ideas about Glute training. Bret …

Episode 64: Derek Stanley, Jeb Johnston, Nick Sorrell EP 64: The Knowledge Base Jam

November 15th, 2018


Today’s episode features returning guest and firebrand Nick Sorrell along with our two friends Derek Stanley and Jeb Johnston. All 3 are Stronger U …

Episode 63: Jeff Snow EP 63: Fridge Raider

November 8th, 2018


Jeff Snow brings his practical solution based approach to nutrition. We focus on how to set your environment for success, how cannabis directly and …

Episode 62: Mike T Nelson EP 62: Do You Have Metabolic Flexibility? It'd Be A Lot Cooler If You Did

November 1st, 2018


Dr. Mike T Nelson joins us to explain two concepts he works with extensively, metabolic flexibilty and heart rate variability. He explains how you …

Episode 61: Meghan Callaway EP 61 Terminating Weakness

October 25th, 2018


Meghan Callaway returns to The Fitness Devil to discuss how just getting stronger tends to correct a lot pain, minor injuries, and issues. How …

Episode 60: Charles Staley EP 60: No Gym For Old Men

October 18th, 2018


Charles Staley joins us to disucss the importance of developing and maintaining strength as we get older. How it took getting to his 50's before he …

James Hoffmann and Mike Israetel EP 59: Lock Stock And Two Smoking Meatheads

October 11th, 2018


Doctors Mike Israetel and James Hoffmann from RP join us to talk about their experience working together, what overtraining is and isn't, important considerations for recovery from training, the occurrence of deception …

Travis Pollen EP 58: Guardian Of Science

October 4th, 2018


Travis Pollen joins us to talk about injury risks for everyday people and athletes while working out, why people ask for core training, what they …

Carolina Belmares EP 57: I Stand In Wonder

September 27th, 2018


Carolina Belmares has enjoyed a great deal of success as a result of blind determination and the fearlessness to jump at opportunities as they …

Mike Doehla and Michael Alessi EP 56: White Knuckle Nutrition

September 20th, 2018


Mike Doehla and Mike Alessi the minds behind the success of their company Stronger U join us and discuss how they found success with a business founded on "the anti-diet", their hatred for the word macros, and most of …

James Krieger and Brad Dieter EP 55: Not All Bros Are Created Equal

September 13th, 2018


Brad Dieter and James Krieger aka the nice guys, are back to talk about the main claims behind the current popular fad diets compared with the truth, …

Lee Boyce EP 54: Talking Tall

September 6th, 2018


Lee Boyce shares his unflitered thoughts on his experience in the fitness industry, some of the systemic problems and key successes. We get Lee's thoughts on how the industry can contribute to unhealthy minds and …

Episode 53: Mike Howard EP 53: A Beautiful Mindset

August 30th, 2018


Mike Howard discusses mindset with us in depth. We tackle self forgiveness and negative self talk, cognitive biases that take people off track, the dangers of rigid dietary approaches, and some mindset strategies for …

Episode 52: Jason Maxwell EP 52: Pumping MUSCLE

August 23rd, 2018


Muscle building expert Jason Maxwell joins us to talk about building muscle. Jason discusses his simple but effective approach to putting lean muscle …

Jonathan Goodman EP 51: Ergo Fitness - The Architect of Online Training

August 16th, 2018


Jon Goodman joins us and shares his recent professional focus. The challenge behind creating the Fitness Marketing Monthly and the upcoming class of The Online Trainer Academy. Jon's thoughts on how to approach the …

Dean Somerset EP 50: Fast And The Fitness

August 9th, 2018


Dean Somerset returns for our milestone #50 episode to talk about what he's been up to since becoming a private independant trainer. We talk about the differences between starting in the industry now vs when he began …

Peter Dupuis EP 49: Major League Fitness

August 2nd, 2018


Cressey Sports Performance is a legendary gym and atheltic training facility, most noted for working with Cy Young award winning MLB pitchers all the …

Carter Good EP 48: I'm Back

July 26th, 2018


Carter Good is back in his continued fight against the relentless liquid metal terminator that is obesity. Carter goes in depth about his succes …

Alex Viada EP 47: This Used To Be Called Exercise

July 19th, 2018


Alex Viada joins us and tells us how things used to be before the fitness industry branded and repackaged old basic concepts and how he likes to …

Ryan Ketchum EP 46: The Wolf Of Fit Street

July 12th, 2018


Ryan Ketchum joins the podcast to discuss his mission to help fitness professionals build their businesses to be able to reach and help more people. Being a business or social media coach is hot right now. Ryan …

Alberto Alvarez EP 45: We’re Off To See the Wizard, The Wonderful Wizard of Macros

July 5th, 2018


Alberto Alvarez brings his kind and genial nature to the podcast in our most detailed nutrition epsiode to date.

Alberto details his path from a young overweight man, searching for information, losing the weight, the …

Chad Landers EP 44: Never Go Full Entitled

June 28th, 2018


Chad Landers could have been a movie star had he not chosen fitness a long time ago and had Robert Downey Jr not taken all his roles so Chad set out …

Greg Nuckols EP 43: F%$k You Science

June 21st, 2018


Greg Nuckols joins our podcast to explain what he would like to look back and have changed and influenced over his career. We discuss the health …

Louie Guarino EP 42: Everything I'm Not Makes Me Everything I Am

June 14th, 2018


Louie Guarino brings his sense of style along with a ton of substance to the podcast.

We hit on style without substance in our industry, fashion sense something our industry often lacks, fat loss success and tips from …

Bryan Krahn EP 41: Are You Not Entertained?

June 7th, 2018


Bryan Krahn follows up his roundtable apprarance with a solo episode and doesnt have to fight with two othe guests for the chance to thoroughly …

Sarah Moorman EP 40: Science Pool

May 31st, 2018


Sarah Moorman joins us on her first ever podcast appearance. Sarah tells how she got started in powerlifting, figure competition, and coaching others. Sarah discusses organizing the Women’s only Womxn’s Strength Summit …

Episode 39: Josh Citron EP 39: More Than Meets The Eye

May 24th, 2018


Josh Citron joins the podcast to share his experience and love with pro wrestling, vegan lifestyle(and how he isn’t militant), his passion for helping fitness professionals be better fitness professionals, and clients …

The Incredible Roundtable EP 38: Ownership as a Coach

May 17th, 2018


I’m not sure who thought it was a good idea to invite Dr Spencer Nadolsky, Bryan Krahn, and Dr Mike Israetel onto the podcast all at the same time to …

Episode 37: Dean and Andrew EP 37: Show Down Little Edmonton

May 10th, 2018


Dean and Andrew basically needed to record an episode. We travelled last week to the Kansas City Fitness Summit and through the business of it all we weren’t able to arrange one more episode guest to have in advance. …

Brad Dieter EP 36: Jacked To The Future

May 3rd, 2018


Welcome to the future of the fitness industry according to Brad Dieter, Andrew Coates, and Dean Guedo. But mostly according to Brad.

We tackle artificial intelligence, Brad’s work in biomedical research, the validity …

Nick Sorrell EP 35: Pulp Fitness

April 26th, 2018


Nick Sorrell joins us for a blunt and vibrant conversation that should challenge some of the ways you think about your own mindset toward fitness and …

Sarah Ashman EP 34: Gut Check

April 19th, 2018


Sarah Ashman was so engaging in a shared episode that we had to bring her back on her own. We expand on our discussion with her about gut health and gut microbiome. Sarah explains germ theory in this context. Yes you …

Joey Percia EP 33: Feed Your Good Wolf

April 12th, 2018


Joey Percia joins the podcast to shed some light on a part of the fitness industry that’s often undervalued and misunderstood. Joey hS written a great book, Why Do You Hate Money? That teaches trainers and anyone …

Holly Baxter EP 32: Un-F**king Your Diet

April 5th, 2018


Meet Holly Baxter. Holly holds a Masters Degree of Dietetics and a Bachelor of Food Science and Nutrition. In addition to an array of coaching and …

James Krieger EP 31: Krieger, James Krieger

March 29th, 2018


James Krieger joins Fitness Devil to talk about his current work, the industry conflict over low carb dietary ideology, industry tribalism, and his …

Dr. Spencer Nadolsky EP 30: aka Dr. F**kwad

March 22nd, 2018


Dr. Spencer Nadolsky joins the podcast to talk about his work on the front lines of battling the obesity epidemic. He highlights some of the dangers …

Peter Baker EP 29: Fear and Loathing in Tampa

March 15th, 2018


Join Peter Baker with us in our discussions about modern nutrition and the religious devotion some factions engage in, pros and cons of the intense sense of community in some fitness corners, mental health and fitness …

Jordan Syatt EP 28: The Last Unicorn Comic Standing

March 8th, 2018


Jordan Syatt joins out podcast and we ask him about what attitudes and actions led to a lot of good fortune and success he’s had in the industry, and what he intends to do with his success to positively affect the …

Leigh Peele EP 27: The Ghost in the Fitness Machine

March 1st, 2018


Fitness industry writer, podcasted, author, and online coach Leigh Peele goes toe to toe with us in one of our best episodes to date. Leigh explains …

Episode 26: Jay and Sarah Ashman EP 26: For sickness and in Gut Health

February 22nd, 2018


Sarah and Jay Ashman are a power couple in the fitness industry. Known for Pump, Dump, and Hump collectively, Jay for, and Sarah …

Episode 25: Robbie Farlow EP 25: We Need a Community...a look into how fitness and "nerd" culture can work together, building community, and star wars.

February 15th, 2018


To describe this episode as simply an intersection of nerd culture and fitness would completely fail to do justice to the pure electricity of Robbie …

Episode 24: Eric Bach: The Noble and nutrition basics, creating a successful fitness business, and grinding to success.

February 8th, 2018


Eric Bach joins us as we discuss his road to personal career success and advice to other aspiring fitness professionals, including being a better writer. Eric explains important fitness and nutrition concepts for …

Episode 23: TJ Sadler: YEG Fitness and beyond...magazines, fitness trends, with a little bit of hockey.

February 1st, 2018


TJ Sadler of YEG Fitness Magazine joins us to discuss the origins and inspiration behind founding the Magazine. We discuss the athletes and fitness professionals that grace the publication's pages, where the industry is …

Episode 22: Meghan Callaway: Pull-Ups and Empowerment Through Fitness

January 25th, 2018


Meghan Callaway is a goddess of pull-ups and training information. We spent an hour borrowing just a little of the library of knowledge in her brain. …

Episode 21: Braeden Wright: Model to fitness helped build a foundation.

January 17th, 2018


Braeden Wright chronicles his approach to fitness and nutrition as he pursued a successful modelling career, working for Calvin Klein among other …

Episode 20: Andy Morgan: BIG Steaming pile of Andy...success in Japan, how to network in the fitness community, and the blueprint to becoming an industry leader.

January 16th, 2018


Andy Morgan graces us with his British charm and wit, takes us through a series of long thoughtful pauses as he recounts learning karate in response …

Episode 19: Mark James & Michell Bagnell: THAT Fit couple...asthetics, mastering your mindset, and doing fitness in China?

January 15th, 2018


Michelle Bagnell and Mark Mitchell visit our podcast to talk about their careers in fitness, time spent living in China and the different world of …

Episode 18: Chad Hargrove: Selling The Truth...Cutting through the social media fluff to provide honest info.

January 11th, 2018


Chad Hargrove a Toronto based personal trainer and online coach joins us to talk about going from just scraping by in a commercial gym to having a …

Episode 17: Dean Somerset: There can be only one...Career advice for young trainers, moving facilities as an established trainer, and a little bit of #science

January 4th, 2018


Dean Somerset is among the most accomplished yet young professionals in the fitness industry. 13 years deep at a commercial gym it was time for a change. Dean discusses the move and his upcoming plans for this year.

Episode 16: Lindsay Somerset: Winning against depression, eating disorders, and serious injuries. Oh and dogs, lots of dogs!!!

January 2nd, 2018


Lindsay Somerset is indomitable. She shares her winning attitude and experience as she triumphed over an eating disorder that could have halted her …

Episode 15: Sam Spinelli: The Strength Therapist

December 28th, 2017


Sam Spinelli joins us from his new home in Southern California as we hit the deep freeze in Edmonton. In our last podcast of 2017 Sam talks about his pursuit of his doctorate in Physical Therapy, his passion for barbell …

Episode 13: Mark Fisher: Building a Business Around Ninjas and Unicorns

December 14th, 2017


Mark Fisher graces us with his time to discuss the unique success of Mark Fisher Fitness his business in New York City that caters to an underserved community blending the artistic flair of the arts and theatre …

Episode 12: Kelly Coffey: Hit of Pleasure

December 7th, 2017


Kelly Coffey of joins us to dive into the challenges within the emotional side of our fitness journeys. She is a passionate …

Episode 10: Patrick Umphrey: I Believe In Magic

November 30th, 2017


Patrick Umphrey shares his career exploits as an online coach and the creator of the famed online fitness community Eat, Train, Progress. He talks the challenge in running a group of now 14,000 people, moderating the …

Episode 11: Hannah Gray: Hannah's Commandments

November 30th, 2017


Hannah Gray is an Edmonton based trainer and fitness writer on her website

Hannah joins us and we dive deeply into the battle women face to succeed in an industry that is dominated by men. We …

Episode 9: Dr. Mike Israetel: From Russia With Love

November 23rd, 2017


Dr Mike Israetel joins our podcast to tell his life story, leaving Communist Russia as a child, getting a PhD in the US, bodybuilding and Brazilian …

Episode 8: Sohee Lee - Making Moderate Cool

November 16th, 2017


Sohee Lee is a skilled and sought after Fitness and Nutrition Professional who took a break from studying her Masters to talk with us about a wide array of important fitness and nutrition topics. Most notably making the …

Episode 7: Carter Good - Info-graphic Guru

November 8th, 2017


Carter Good is a rising star in the fitness industry thanks in large part to his skill at creating eye catching nutrition infographics. He joins us …

Episode 6: Jordan Jeske - Community.Golf.Performance

November 2nd, 2017


Jordan Jeske is a skilled, passionate, and charismatic trainer in Edmonton. Jordan created the Golf Society as a vehicle to help people and create …

Episode 5: Jay Ashamn - Pump, Dump, and Hump

October 26th, 2017


Jay Ashman is a veteran of the fitness industry. Having worked as a coach and manager in a variety of roles over the years along with an athletic …

Episode 4: Michael Dietrich - Mountain Mike

October 19th, 2017


Our friend Michael Dietrich joins the podcast to talk about his Moutain Mike adventures with his dog BearBear, about a career in the fitness industry, practical nutrition, competitive fitness industry pitfalls, and …

Episode 3: Alfred Jong - The Strength Guy

October 11th, 2017


Alfred Jong of the Strength Guys is gold medal winning IPF powerlifter and gold medal winning coach. He joins us to be our very first recording guest …

Episode 2: Tony Nguyen and Jordan Pariseau - F.R.E.E Fitness

October 4th, 2017


Tony Nguyen and Jordan Pariseau of F.R.E.E. Fitness join us to talk about their unique Pay How You Feel business model and about making fitness more accessible to more people.

Tony and Jordan are Edmonton based …

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