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Lifestyle Practice Builders - Chiropractic Business & Marketing

183 EpisodesProduced by Lifestyle Practice BuildersWebsite

Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice aro… read more


CBM 069 : Secrets of 21st Century Selling with the Go-Giver - Guest Bob Burg

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book, Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release it has consistently stayed in the top 25 on 800 ceoread’s Business Book Bestsellers List. It has been translated into 21 languages and is Bob’s fourth book to sell over 250,000 copies.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

Show Notes 

  • The Go-Giver: a business parable about shifting your focus to giving.
  • Mindset of giving will be profitable. We must focus on bringing on bringing value to others.
  • The Law of Value: “your true worth is how much you give in value than you take in payment”
  • Difference between price (a number) and value (desirability).
  • You can control the journey, or the actions you take, to get to the goal.
  • The Law of Influence: “determined by how abundantly you put other people’s interests first.”
  • Influence= The ability to move a person to a desired action. “Pull” as opposed to “push”
  • Dale Carnegie said, “Ultimately, people do things for their reasons, not our reasons.”
  • Trust is assured reliance on the character of someone.
  • Leaders Eat Last by Simon Sinek: “Trust is a biological reaction to the belief that someone has our well-being at heart.”
  • Who we are is more important than what we do or say.
  • Character is “the sum total of all one’s qualities.”
  • “The most valuable gift you have to offer is yourself”
  • Some people do not have the self-confidence to be authentic.
  • Intrinsic value and Market value (what allows you to bring value to the world)
  • Sometimes we are unaware of our value to others.
  • Empathy- experiencing another person’s feelings, or trying to understand their feelings.
  • “Let them see you sweat when it’s appropriate.”
  • Learning from failures: getting left behind in technology for not wanting to change.
  • “Personal development political correctness”
  • Success= Bob’s parents. People who appreciate what is good in their life. Being loved by people.
  • The best “people skill” is having interest in the other person.
  • Don’t confuse authenticity with not improving yourself.
  • Books:
  • Best advice: “When the shooter misses the target, it ain’t the target’s fault. If you wanna make a lot of money in sales, make your target serving others...The money is the reward for hitting the target.”
  • Contact:

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If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review so others can find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!

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