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Lifestyle Practice Builders - Chiropractic Business & Marketing

183 EpisodesProduced by Lifestyle Practice BuildersWebsite

Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice aro… read more


CBM 100 : Building the Ultimate Pediatric Practice - Guest: Dr. Marty Rosen

  • Dr. Martin Rosen is a 1981 summa cum laude graduate of Life Chiropractic College. Since 1982 he has practiced in Wellesley, Massachusetts as a family and pediatric chiropractor. Over the past 34 years Dr. Rosen has taught pediatrics, craniopathy, SOT, practice management and chiropractic philosophy nationally and internationally to thousands of chiropractors and chiropractic students.
  • While lecturing and teaching to chiropractors and the public he has compiled thousands of hours of presentations on chiropractic technique, research and evidence based protocols. His unique approach to chiropractic and the care of the pediatric population is evidenced in his published books, DVDs and professional articles.
  • Currently, besides his own seminar programs, he is teaching for the International Pediatric Chiropractic Association (ICPA) as part of their advanced certification program. His books include: The Pediatric Participant Guide for SOT®, The Pediatric SOT® Spinal Adjusting Manual, The SOT® Pediatric Cranial Adjusting Manual, has written a chapter on pediatric adjusting entitled, Sacro Occipital Technique®, in the 2nd Edition of "Chiropractic Pediatrics", and his new book "Pediatric Chiropractic Care" was released in March 2015.
  • His educational DVDs are designed to assist the practitioner in learning beginning, intermediate and advanced spinal, cranial and soft tissue chiropractic adjusting techniques.

Show Notes

  • Marty Rosen discusses his road into chiropractic.
  • Marketing before internet: feet on the ground, speaking, lectures, spinal screenings, etc.
  • Confrontational tolerance- practicing being comfortable with being uncomfortable.
  • On teaching students: Art should be the heaviest in Art, Philosophy, and Science. Being able to commit to your technique. Dedication is key.
  • Building a family practice: expect to see the children of any family, be excellent at doing your adjusting and you will get the referrals.
  • Patient retention: running practice by using statistics. Your educational process or your results may not be up to par if your stats are not looking good.
  • Objectify your goals, take periodic looks at the practice and re-evaluate yourself.
  • During an ROF: determine how engaged the patient is and modify yourself to that.
  • The more time you spend explaining what chiropractic is, the less time they will spend in the practice. Learn to be aware of your audience.
  • Adjusting on the first vs second visit: It’s impossible to find a subluxation pattern in one visit; You lose the ability to educate; You may be adjusting a compensation instead of a subluxation.
  • Internal marketing: newsletters, social media, referrals, website.
  • Insurance companies mainly cover acute care.
  • New doc: you have to be willing to put more time into building your practice. Set goals. Use your strengths and focus on that. Look to yourself first to change your practice.
  • Seasoned docs: you can’t ever stop pushing the “boulder,” learn new skills, interact with like-minded chiropractors, change your communication to your patients.
  • Lesson learned: maintain balance in life. Learn to process your mistakes and forgive yourself.
  • Daily habits: Meditating, exercise, vodka?
  • Book: The Philosophy, Art, and Science of Sacroocipital Technic by Major Dejarnette
  • Best business advice: Keep your overhead low, keep your expectations rational, and work really really hard.
  • There will always be someone bigger than you, faster than you, smarter than you, etc. Just do your best and feeling goo about your choices. Stop comparing yourself with other people.
  • Contact:,

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