Cover art for podcast Lifestyle Practice Builders - Chiropractic Business & Marketing

Lifestyle Practice Builders - Chiropractic Business & Marketing

183 EpisodesProduced by Lifestyle Practice BuildersWebsite

Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice aro… read more


CBM 098 : Question EVERYTHING to Improve Results! - Guest: Dr. Anthony Lombardi

  • Dr. Anthony Lombardi’s had three years of study in kinesiology at McMaster University followed by four years at New York Chiropractic College where he received his Doctorate of Chiropractic.
  • He has a special interest in sports injuries and practices in Hamilton, Ontario at Hamilton Back Clinic. He is the clinic director and co-founder of this successful, full-scale clinic offering services in chiropractic, medical acupuncture, laser, physiotherapy, automobile accidents, therapeutic massage and naturopathic medicine.
  • He is the author Exstore Assessment & Treatment System and Exstore materials and books are now available in 25 countries worldwide.
  • He’s been a contributor to publications such as Canadian Chiropractor, Health Wellness & Safety Magazine, Inside Fitness Magazine and more.
  • In 2013 he was 1 of 5 nominated for the Chiropractor of the of the year award in Ontario, Canada out of a pool of over 4000.
  • Dr. Lombardi has treated a number of professional athletes including the National Lacrosse League (NLL) players in the Canadian Football League (CFL) and more.
  • He has also presided over 98,000 patient visits in 13 years of practice at Hamilton Back Clinic.

Show Notes

  • Lombardi speaks about his motivation to succeed in chiropractic.
  • Keys to business success: 1. Outstanding results 2. Measure results 3. Question everything.
  • Exstore Assessment System – book. Assess NMS problem and know how to treat it in two minutes. Progressive muscle testing.
  • Measuring: Rebook rate, # of phone calls/text messages/social media
  • Staying in the public eye with social media- reaching patients and peers regularly
  • 15 minutes per day spent writing.
  • Want to be a writer? Email editor of a popular magazine to get started. Some one will give you the opportunity.
  • To motivate staff: Meet every 6 weeks, talk about goals, questions, etc.
  • “The shorter the conversation is with you, the longer it becomes with someone else.”
  • With associates: you need a contract – very specific
  • Email: – associate contract sample
  • Patient self-discharge: measure rebook rate, shows how well you are communicating.
  • When patients say they are feeling well, tell them “let the doctor make the determination.”
  • Give honest, professional opinion on everything.
  • Week building: preparing for the future. Patients booked this week, next week, and so on. Then compare to the past. Make changes based on the patterns.
  • Vacations – don’t take them if starting out.
  • “I will do today what others won’t, so that I can do tomorrow what others can’t.”
  • Chiropractic schools and associations need to do a better job of preparing us in business – lacking leadership.
  • Sports chiropractic: using functional assessments, myofascial release, a little luck! Put yourself in a position to attract athletes.
  • Lombardi talks about drawing the line when volunteering your time.
  • Must have the skill set to treat athletes! Soft tissue work and adjustments.
  • Actionable content
  • New doc: forget what you learned in school. Find a mentor. Be open to new things.
  • Seasoned doc: be open to change. Break your comfort zone.
  • Learn how to deal with people – becoming a manager.
  • For “The Hot List of 100 Questions” – email
  • Heroes: His wife, Monica, and his kids, his parents.
  • Affirmations: Thank God!
  • Favorite book: The Rework by Jason Fried
  • Best business advice: “Value yourself.” And “Being greedy doesn’t pay”
  • Contact:, Facebook, Instagram,

Like what you hear? Subscribe!

If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review so others can find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Lifestyle Practice Builders - Chiropractic Business & Marketing


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens