Cover art for podcast Lifestyle Practice Builders - Chiropractic Business & Marketing

Lifestyle Practice Builders - Chiropractic Business & Marketing

183 EpisodesProduced by Lifestyle Practice BuildersWebsite

Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice aro… read more

54:25

CBM 098 : Question EVERYTHING to Improve Results! - Guest: Dr. Anthony Lombardi

  • Dr. Anthony Lombardi’s had three years of study in kinesiology at McMaster University followed by four years at New York Chiropractic College where he received his Doctorate of Chiropractic.
  • He has a special interest in sports injuries and practices in Hamilton, Ontario at Hamilton Back Clinic. He is the clinic director and co-founder of this successful, full-scale clinic offering services in chiropractic, medical acupuncture, laser, physiotherapy, automobile accidents, therapeutic massage and naturopathic medicine.
  • He is the author Exstore Assessment & Treatment System and Exstore materials and books are now available in 25 countries worldwide.
  • He’s been a contributor to publications such as Canadian Chiropractor, Health Wellness & Safety Magazine, Inside Fitness Magazine and more.
  • In 2013 he was 1 of 5 nominated for the Chiropractor of the of the year award in Ontario, Canada out of a pool of over 4000.
  • Dr. Lombardi has treated a number of professional athletes including the National Lacrosse League (NLL) players in the Canadian Football League (CFL) and more.
  • He has also presided over 98,000 patient visits in 13 years of practice at Hamilton Back Clinic.

Show Notes

  • Lombardi speaks about his motivation to succeed in chiropractic.
  • Keys to business success: 1. Outstanding results 2. Measure results 3. Question everything.
  • Exstore Assessment System – book. Assess NMS problem and know how to treat it in two minutes. Progressive muscle testing.
  • Measuring: Rebook rate, # of phone calls/text messages/social media
  • Staying in the public eye with social media- reaching patients and peers regularly
  • 15 minutes per day spent writing.
  • Want to be a writer? Email editor of a popular magazine to get started. Some one will give you the opportunity.
  • To motivate staff: Meet every 6 weeks, talk about goals, questions, etc.
  • “The shorter the conversation is with you, the longer it becomes with someone else.”
  • With associates: you need a contract – very specific
  • Email: exstore@usa.com – associate contract sample
  • Patient self-discharge: measure rebook rate, shows how well you are communicating.
  • When patients say they are feeling well, tell them “let the doctor make the determination.”
  • Give honest, professional opinion on everything.
  • Week building: preparing for the future. Patients booked this week, next week, and so on. Then compare to the past. Make changes based on the patterns.
  • Vacations – don’t take them if starting out.
  • “I will do today what others won’t, so that I can do tomorrow what others can’t.”
  • Chiropractic schools and associations need to do a better job of preparing us in business – lacking leadership.
  • Sports chiropractic: using functional assessments, myofascial release, a little luck! Put yourself in a position to attract athletes.
  • Lombardi talks about drawing the line when volunteering your time.
  • Must have the skill set to treat athletes! Soft tissue work and adjustments.
  • Actionable content
  • New doc: forget what you learned in school. Find a mentor. Be open to new things.
  • Seasoned doc: be open to change. Break your comfort zone.
  • Learn how to deal with people – becoming a manager.
  • For “The Hot List of 100 Questions” – email exstore@usa.com
  • Heroes: His wife, Monica, and his kids, his parents.
  • Affirmations: Thank God!
  • Favorite book: The Rework by Jason Fried
  • Best business advice: “Value yourself.” And “Being greedy doesn’t pay”
  • Contact: exstore@usa.com, Facebook, Instagram, hamiltonbackclinic.com.

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