Cover art for podcast Lifestyle Practice Builders - Chiropractic Business & Marketing

Lifestyle Practice Builders - Chiropractic Business & Marketing

183 EpisodesProduced by Lifestyle Practice BuildersWebsite

Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice aro… read more


CBM 101 : Want to Own and Run Multiple Practices? Here's How! - Guest: Dr. Sharon Gorman

  • Dr Gorman has been In practice and managing successful high volume practices, running two to four simultaneously, since 1985. She’s personally trained over 50 doctors over the years to work in and run her practices. She created Focus Philosophy Weekends in 1990 and has held hundreds of events over the years. She is the recipient of numerous awards including: New Beginnings Philosophy of Chiropractic Award in 1998, Life Force 1000 Chiropractor of the Year in 2015, and Distinguished Fellow of the International Chiropractors Association in 2015.
  • She is the co-founder of the League of Chiropractic Women (LCW) and has served as its  first president from 2012 until 2016.

Show Notes

  • Back to the beginning: Dr. Gorman became a chiropractor because she is a chiropractic “miracle”
  • After graduation: worked for Dr. Sigafoose and learned how to be successful. After starting her own practice, it took her only 3 months to see 100 patients per day!
  • “If you’re on fire, they will come and watch you burn.”
  • 4 offices in 4 years, buying and selling practices.
  • Having associates: believe in them more than they believe in themselves. They have to be coachable.
  • Barriers to success: people have trouble seeing themselves successful. Everyone needs a “life line” or support system. Be around successful people.
  • Creating a special and different patient experience in the office. Always try to exceed the expectations.
  • Train the staff on procedures, team building, no negative energy.
  • Marketing: screenings, lunch n learns
  • Establish the need for chiropractic when at screenings and making the appointment is key.
  • Look at what you do well, and delegate the rest.
  • Women need to mentor women, we are not well represented.
  • Women are better to listening to their innate wisdom, following intuition.
  • For new docs: associate yourself with other successful people in chiropractic. Don’t let anything hold you back. Get constant connection through seminars or coaching.
  • For seasoned docs: People get “bored out” of practice. Keep it fresh by learning new things.
  • Lesson learned: you need the ability to get up and move forward after falling down.
  • Heroes: Dr. Jim Sigafoose, Reggie Gold, and many more. Different things to learn from different people.
  • Daily rituals: Half hour of silence.
  • Favorite Books: The Green Books, The Bigness of the Fellow Within, Abundance for Chiropractors By Sigafoose, The Purpose is Profit by Skip Mclaughlin.
  • Best business advice: Save money, be independent, give back.
  • League of Chiropractic Women:
  • Life University
  • Chiropractic Mentoring

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If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review so others can find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!

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