Cover art for podcast Lifestyle Practice Builders - Chiropractic Business & Marketing

Lifestyle Practice Builders - Chiropractic Business & Marketing

183 EpisodesProduced by Lifestyle Practice BuildersWebsite

Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice aro… read more


CBM 085 : The Easy Way to Write a Book and Become an Expert: Guest: Dr. Rob Hanopole

Dr. Rob Hanopole attended both the University of Maryland and Life College of Chiropractic in Georgia. He’s also Manipulation Under Anesthesia (MUA) certified through Texas Chiropractic College.

Dr. Hanopole owns and operates Active Life Chiropractic & Wellness in Plantation, Florida and  he is the author of “Just Say YES To Chiropractic - Your Best Choice to Achieve Optimal Health and Wellness...Naturally!”

Along with Dr. Gary Trupo, he started, a service to provide chiropractors and other practitioners with a system to add "Nationally Published Author" to their title.

Show Notes

  • At 11 years old, his brain was already thinking in an alternative healthcare way.
  • Totally Booked Practice – new patient marketing company using books.
  • Becoming an author gives recognition and credibility, enhances the way people see you.
  • How it works: 60-90 days. The book is a vehicle to bring in patients.
  • 28 Ways to Boost New Patient Volume Using Your Own Book
  • The books are personal. Your thoughts and philosophies.
  • How it works: Who do you want to attract into your office? Choose topics you’re interested in, do interviews. Edit, proof, format, design, ISBN code, print, publish and deliver. Marketing directions.
  • Whether people read the book or not, the impact is the same.
  • “Passive perpetual promotion”
  • “A product is what you perceive it to be: Marketing 101.”
  • Clients are taught how to sell the books, but are encouraged to give them away.
  • Typically soft cover; 120-150 pages; Order numbers: 500-1000-1500 book program (50-100-150 new patient program).
  • Cost – reorders are less expensive.
  • 500 books: $6,997 upront, 622/ mo for 12 months, 232/mo for 36 months
  • 1000 books: $8,997 upfront, 799/mo for 12 months, 299/mo for 36 months
  • 1500 books: $9,997 upfront, 888/mo for 12 months, 332/mo for 36 months
  • No extra cost for coaching and strategy.
  • When a book is handed to a patient, they cannot believe they are getting something so valueable “Celebrity effect.”
  • Your book is your new business card!
  • Developing a way to distinguish himself is how he overcame the challenge of 100 chiropractors in a one-mile radius.
  • “Growth can only come when you get uncomfortable.”
  • Busting Your Rut by Daniel Drubin “Pain of complacency or the pain of growth?”
  • “You have to adjust the subluxation between their ears.”
  • Personal hero: Dr. Hanopole’s father.
  • Hearts and Minds of America’s Leading Chiropractors
  • Acknowlege the people in your life that have helped you.
  • Contact: 888-243-2661
  • or call Dr. Hanopoles' cell: 954-296-8473
  • Special offer for mentioning this podcast!

Like what you hear? Subscribe!

If you’ve found any value or helpful information in the Chiro Business Mojo Podcast then we’d love to hear about it! Please head over to iTunes and subscribe. While you’re at it, leave us a rating (5 stars would be great) and a review so others can find us! If you have any questions or comments about this show or its contents, please post them in the comments area below and we’ll be happy to answer them!

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Lifestyle Practice Builders - Chiropractic Business & Marketing


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens