Interviews and insights from top performing chiropractors, entrepreneurs, and marketing professionals. The Lifestyle Practice Builders Podcast is the ultimate online chiropractic business resource with tips, guides, case studies and tutorials on everything you need to know to build YOUR practice aro… read more
CBM 076 : Meet a Chiropractor on a MISSION! - Guest: Dr. Jason Gerard
Dr Jason Gerard holds a Doctorate of Chiropractic from Northwestern College of Chiropractic. He has been a speaker at Parker Seminars and in international speaker as well. He's a member of the USA Wellness Advisory Council for Wrestling, Judo, and Weightlifting and is president of ChiroMission Inc., a not For Profit organization, that helps raise funds and provides healthcare for the less fortunate in countries such as Haiti, the Dominican Republic, St. Vincent and the Grenadines and more.
Gerard’s WHY: Had exercise-induced asthma after football injury, checked out chiropractic to be involved in sports. Never had to use his inhaler.
ChiroMission: serving in a region where the people do not have care and spread the message of chiropractic. 3 trips a year at least.
Dreamed of making the biggest practice in Minnesota. Goal of retention.
Patient experience: Knowing names, how they were referred, having a good feeling about the practice. “If we can get to the cause, you are in the right place.”
By the time patients walk in, they have already “checked you out” and made up their minds.
90% cash practice – Cash vs. Insurance – Level of commitment is different.
High volume practice means short visit times.
Referrals are high proportion of marketing strategies. Social media and websites, Talks and workshops, screenings.
Google reviews: retention and attraction tool, patients have eye-opening moment when they actually write it down and share it.
“Motel vs Hilton” means giving an above-average service.
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