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Let's Talk Loyalty

43 EpisodesProduced by Paula ThomasWebsite

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

51:47

#41: Bryan Pearson - Loyalty Personality of the Year and LoyaltyOne former CEO

Bryan Pearson, the former CEO LoyaltyOne is known globally as a leader in loyalty, retail marketing and analytics. 

He is also the author of the bestselling book "The Loyalty Leap: Turning Customer Information Into Customer Intimacy" as well as "The Loyalty Leap for B2B." He has also been awarded a lifetime achievement award by Loyalty Magazine as “Personality of the Year” in 2018.

In this episode of Let’s Talk Loyalty, we discuss some of the key success factors for the coalition model for loyalty in global markets, as well as some innovative ideas emerging in the retail sector as we adjust to a new reality beyond the global pandemic.


Show Notes:

  1. Bryan Pearson – Former CEO of LoyaltyOne
  2. Bestselling book: The Loyalty Leap by Bryan Pearson – Amazon.com
  3. Forbes articles by Bryan Pearson
  4. Case Study - Flâneur Wines in Oregon
  5. The Loyalty Report 2019 - https://info.bondbrandloyalty.com/loyalty-report-2019
  6. Brand Loyalty Article - 5 Key Insights about Gen z
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