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Let's Talk Loyalty

37 EpisodesProduced by Paula ThomasWebsite

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.


#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years

Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do – but the power and potential of these programmes is extra-ordinary – as proven by flybuys Australia when it recruited a million members in its first week alone!

Phil Hawkins is Operations Director for flybuys and has spent much of his career supporting its incredible success.

In this episode of “Let’s Talk Loyalty” Phil talks us through 5 lessons he has learned about loyalty marketing over the last twenty-five years.

Show Notes:

Phil Hawkins

flybuys Australia

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