Cover art for podcast Let's Talk Loyalty

Let's Talk Loyalty

36 EpisodesProduced by Paula ThomasWebsite

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.


#5: Award-winning Loyalty - Insights from the Middle East

Episode five of "Let's Talk Loyalty" discusses an award-winning loyalty programme in the education sector in the Middle East region.

Today I chat to its creator, Manav Fernandez, a loyalty consultant based in Dubai who developed the entire strategy, identity, value proposition, platform solution and communications strategy for "GEMS Rewards" programme - developed as a unique way to help offset the costs of private education for families.

The programme won the "Loyalty Magazine" award for the BEST loyalty programme in the Middle East and Asia region in 2018.

Show notes of useful links/assets mentioned by Manav:

Online Learning:

- Coursera





- Sapiens by Yuval Harari

- Hitmakers by Derek Thompson


Contact Details:





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