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Let's Talk Loyalty

58 EpisodesProduced by Paula ThomasWebsite

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.


#57: Award-winning loyalty programme in Mauritius - Wiiv Rewards

Wiiv Rewards is a coalition loyalty programme launched in Mauritius by the country's largest private company IBL Group

As a group-owned multi partner programme, Wiiv boasts eleven loyalty partners across key lifestyle categories such as grocery, pharmacy, transport and leisure, with a focus on supporting their members (known as Wiiv-ers) as a true community. 

Listen to this episode of Let's Talk Loyalty to hear why Wiiv won two of the industry's most prestigious awards at this year's Loyalty Magazine Awards, including Regional Loyalty Champion Award for Middle East and Africa as well as highly commended for Best New loyalty Programme launch of the year in 2018. 

Show Notes: 

1) Wiiv Loyalty Programme Mauritius 

2) Delphine Lagesse - Group Strategic Innovation & Excellence Executive at IBL Together, Mauritius

3) Cécile Henry - IBL Group Loyalty Manager at IBL Together, Mauritius

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