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Let's Talk Loyalty

30 EpisodesProduced by Paula ThomasWebsite

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

30 Episodes | 2019 - 2020

#30: (Before Covid 19) Five UK Trends for 2020

April 9th, 2020

16:16

This episode of "Let's Talk Loyalty" was recorded in early March 2020 - some weeks before all of our lives were consumed by the very real threat of the Corona Virus. I had written an article about the key UK Trends …

#29: Rewarding Loyalty with Luxury Experiences.

April 2nd, 2020

40:05

The Chalhoub Group is the largest retailer for luxury across the Middle East since 1955 with over 12,000 employees and a portfolio of some of the …

#28: Corona Virus Challenges - Solutions for Convenience Retailers

March 26th, 2020

25:30

With much of the world locked down for the forseeable future, the conversations around loyalty are changing. Safeguarding our customers, our staff and ourselves has become our biggest concern.  

While businesses adapt …

#27: Customer Loyalty and Landscape Research - South African Insights

March 18th, 2020

42:59

With an extra-ordinary career spanning almost 30 years for some of the world's top loyalty brands, Amanda Cromhout is a recognised leader in loyalty. Now based in South Africa, she has created a dedicated loyalty agency …

#26: Australia’s Favourite Loyalty Programme - flybuys – 5 Lessons Learned in 25 Years

March 11th, 2020

41:18

Coalition programmes are notoriously difficult to get right. Managing partners, data and a compelling value proposition are extremely difficult to do …

#25: Skywards - Loyalty Programme for Emirates and Fly Dubai - Interview with Dr Nejib Ben Khedher

March 4th, 2020

45:11

Airline loyalty programmes around the world are recognised and respected as the pioneers of the industry, driving billions of dollars of ancillary …

#24: Loyalty Academy and The Wise Marketer - Partnership Announcement

February 26th, 2020

54:40

This week I am super excited to announce a partnership with my friends in "The Wise Marketer™" - the world's most widely read source of news, and insights on everything to do with loyalty and customer-centric marketing. 

#23: Dan Gipple on Leveraging Loyalty Psychology to Drive Social Change.

February 20th, 2020

45:39

Loyalty programmes are best known as a powerful tool to drive consumers to buy more and spend more however in some rare cases such as "Bella Mossa" …

#22: Driving Loyalty Using CX or "Customer Experience" Mindset

February 13th, 2020

46:22

CX – or “customer experience” has exploded in recent years as a powerful business tool that truly drives customer loyalty and advocacy – not “just” …

#21: Loyalty Lessons from Australia

February 6th, 2020

33:10

Australia is renowned as a sophisticated market when it comes to loyalty - and who better to talk us through it than Sarah Richardson - Chairperson of the Australian Loyalty Association. Sarah has an extensive career …

#20: Leveraging customer passions for your loyalty programme.

January 30th, 2020

46:25

Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. Listen to this episode to …

#19: Loyalty Experts Worldwide - An Interview with the "Customer Strategy Network"

January 23rd, 2020

45:52

Running a loyalty programme can be challenging in many ways - with so many internal stakeholders and members to manage,. From platform decisions, …

#18: Trends in Loyalty - My Predictions for 2020

January 16th, 2020

13:23

Today's episode discusses my ideas on loyalty TRENDS emerging for 2020 and beyond. 

Beyond the more frequently-touted ideas around personalisation, subscription programmes and environmental considerations, I've chosen …

#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty

January 8th, 2020

1:03:10

Deon Olivier is an expert loyalty consultant in South Africa with over two decades of experience across telecommunications, financial services and …

#16: British Gas Rewards - Award Winning Loyalty Programme

December 18th, 2019

50:53

Today's episode of "Let's Talk Loyalty" features exclusive insights from an award-winning UK loyalty programme that's loved by millions.

The brief: …

#15: KPMG Global Report - The Truth About Customer Loyalty

December 11th, 2019

51:17

KPMG is one of the world's top management consulting firms and one of the "Big Four" accounting organisations globally with offices in over 150 …

#14: British Airways Executive Club - Airline Loyalty Insights

December 4th, 2019

35:08

The British Airways Executive Club is an industry-leading loyalty programme designed to engage frequent fliers all over the world. This episode discusses how British Airways is using the Executive Club to differentiate …

#13: Earth Rewards - A Loyalty Solution for the Environment

November 27th, 2019

50:17

Climate change is the number one concern for millions of people around the world - whether we've been directly affected by it or simply alarmed by the damage our lifestyles are doing to the planet.

It's time to find …

#12: Award-winning Loyalty in Italy - AS Roma and Advice Group

November 20th, 2019

38:20

Sports fans are incredibly loyal advocates of their Clubs - sometimes from generation to generation. So why would a professional football Club like …

#11: Why Loyalty Programs Fail - FREE Report

November 13th, 2019

47:58

For anyone involved in designing and operating loyalty programs, a key goal is to understand why loyalty programs can sometimes fail to prevent that …

#10: Loyalty in 7-Eleven Denmark with Managing Director Jesper Østergaard

November 6th, 2019

51:33

7-Eleven Denmark won the "NACS International Convenience Retailer of the Year" 2019 award - having reinvented its business from a kiosk operator to a …

#9: 7 Lessons from 7 Loyalty Experts

October 30th, 2019

19:39

After seven incredible interviews, this episode looks back at the seven key lessons I've learned from my expert guests on the show.

"Let's Talk Loyalty" is designed to be educational and inspiring for any of us focused …

#8: Lessons from a Loyalty Expert: Leanne Papaioannou

October 23rd, 2019

1:01:05

Few loyalty professionals can boast in excess of two decades of expertise running loyalty programmes across both consumer and business brands.

Leanne Papaioannou set up "Chilli Pepper" as Ireland's only dedicated …

#7: Award-winning Loyalty Success and Storytelling in South Africa

October 16th, 2019

46:42

Helène Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning …

#6: Driving Loyalty Through Charity

October 9th, 2019

1:00:33

It's been said that loyalty marketing is one of the most powerful and effective tools for any commercial marketer - and Crispin Rogers can prove it.

#5: Award-winning Loyalty - Insights from the Middle East

October 2nd, 2019

53:49

Episode five of "Let's Talk Loyalty" discusses an award-winning loyalty programme in the education sector in the Middle East region.

Today I chat to …

#4: The Loyalty Guru - An Interview with Mike Atkin

September 25th, 2019

1:02:21

Mike Atkin has advised, launched or worked on over 85 loyalty programmes in his 30 year career to date and is one of the best known experts in the loyalty industry. His work spans every sector from grocery (Tesco), to …

#3: Award-Winning Loyalty in Ireland

September 17th, 2019

39:16

3Plus is the award-winning loyalty programme for the Three mobile phone network in Ireland.

This show discusses the history of 3Plus, what it offers …

#2: Award-winning Insights from India - Sanjeev Nichani, Raymond Rewards

September 6th, 2019

48:36

As a loyalty marketing professional, Sanjeev Nichani has worked with some of India's top loyalty programmes, including Loylty Rewardz - a programme for over 100 million banking customers in India, AIMIA, and now Raymond …

#1: Let's Talk Loyalty

August 22nd, 2019

12:06

An introduction to your show host - Paula Thomas and a background to the show.

Designed exclusively for loyalty marketing professionals, this episode …

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