Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Featured episodes
#37: A Compelling Concept - Return on Loyalty
Statisticians are familiar with the concept of “self-selection” but it’s rarely discussed, understood or accounted for when determining your “return on loyalty”.
Simply because your most …
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