Leads2Scale

15 EpisodesProduced by Social Media Week

Leads2Scale aims to provide you with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more leads.

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Ep 13: The Rise of Messaging Bots

December 13th, 2018

36:45
This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain. GroupM and …

Bonus Episode: Deep Social Listening w/ Michael MJ Paradiso, VP, EMEA, at NetBase

December 7th, 2018

30:15
This special bonus episode of Social Media Week’s Leads2Scale podcast features Michael MJ Paradiso, VP of Sales, EMEA, at NetBase. Michael joined NetBase a year ago and has more than eight years of experience in B2B …

Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot

December 4th, 2018

49:22
This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is …

Ep 11: Social Media Week London 2018 Preview / The Speed of Feed with Facebook's Kat Hahn

November 12th, 2018

21:30
This week’s episode of Social Media Week’s Leads2Scale podcast is a special SMWLDN preview episode! Our 9th Annual Social Media Week London conference kicks off on November 14th at the QEII Conference Centre in …

Ep 10: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceshi

October 31st, 2018

46:10
This week’s episode of Social Media Week’s Leads2Scale podcast features Victor Pinero, SVP of Social Media at Big Spaceship, a digital creative agency based in New York City. During the conversation, Victor talked …

Ep 9: Using Data to Enhance the Customer Experience w/ Josh Neckes, Co-Founder at Simon Data

October 25th, 2018

55:49
This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Neckes, Co-Founder and President of Simon Data, the first and only …

Ep 8: Listen & Scale with Todd Grossman (CEO Americas, Talkwalker)

October 16th, 2018

32:20
On this week’s episode, we have Todd Grossman, CEO Americas, Talkwalker, the #1 social media analytics and monitoring platform. During the conversation, Todd spoke about why it’s important for brands to be listening …

Ep 7: Organic Reach is in Decline But That’s Ok, with Paul Kontonis, CMO of WHOSAY

October 2nd, 2018

44:12
This week’s episode of Social Media Week’s Leads2Scale podcast features Paul Kontonis, Chief Marketing Officer at WHOSAY. In his role, Kontonis is …

Ep 6: Catering to the Needs of Your Audience w/ Sharon Rechter, President of First Media

September 25th, 2018

23:21
This week’s episode of Social Media Week’s Leads2Scale podcast features On this week’s episode we have Sharon Rechter, President of First …

Ep 5: Account-Based Marketing at Scale w/ Aaron Goldman, CMO of 4C

September 13th, 2018

34:08
This week’s episode of Social Media Week’s Leads2Scale podcast features Aaron Goldman, Chief Marketing Officer of 4C. 4C is a data science and media …

Ep 4: Finding the Right Customers with Geoff McQueen, CEO of Accelo

September 5th, 2018

37:23
Geoff McQueen is the CEO & Co-Founder of Accelo, a cloud-based software management tool with the goal to make your business more profitable and …

Ep 3: Influencer Marketing at Scale, with Amy Luca, CEO of theAmplify

August 28th, 2018

27:10
Amy Luca is the CEO of theAmplify, an industry leading influencer marketing platform that produces amazing content for some of the biggest brands in the world including Axe, Taco Bell, CoverGirl, Campbell’s and many …

Ep 2: Business Messaging, AI and the Future of Customer Service with Joshua March, CEO of Conversocial

August 21st, 2018

27:10
Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to …

Ep 1: Pivot, then scale with Matt Britton, CEO of Suzy

August 14th, 2018

40:47
Matt Britton is a true pioneer in our industry, having built and sold a number of businesses, including MRY which he sold to the Publicis Group. In …

Ep 0: Welcome to Leads2Scale

August 13th, 2018

3:14
Leads2Scale aims to provide you with practical insights and emerging trends in social media with the goal of helping you achieve your marketing objectives, scale your audience and generate more more leads.
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