Cover art for podcast Lay of The Land

Lay of The Land

75 EpisodesProduced by Jeffrey SternWebsite

Telling the stories of entrepreneurship in Cleveland. Every Thursday, Jeffrey Stern helps map the Cleveland business ecosystem by talking to founders, investors, and community builders to learn what makes Cleveland special.


#56: Dr. Daniel German (orthobrain)

Our guest today is Dr. Daniel German — founder & CEO of orthobrain!

Dr. Dan German is a man who loves smiles. All kinds of smiles. So much so, he’s devoted a lifetime to bringing more of them to the world. Thirty-plus years ago, Dr. German started an orthodontic practice that became one of the largest privately held practices in the country; he has cared for 30,000 patients. Through this, he became an orthodontic pioneer in the field and today he is well known throughout the dental world for educating 1,000s of professionals.

In 2016, Dr. German transitioned from his practice to found orthobrain®.  orthobrain has effectively transformed the delivery of orthodontics, solving the global orthodontic skills shortage with proprietary technology that puts a virtual orthodontist chairside with every dentist. Now, dental practices from around the globe have access to Dr. German’s predictable and proven systems -- and to the orthodontic expertise that enables them to create successful orthodontic outcomes for their patients at scale.

He has served as Faculty in Orthodontics at The Ohio State University College of Dentistry, where he trained post-doctoral residents and was an attending clinical doctor, and for the past 25 years he has traveled the world as a keynote speaker, teaching orthodontics and business optimization to specialists and general practitioners alike. This includes teaching tours in Australia, New Zealand, Africa, and throughout the USA. Recently, he was a full-day keynote speaker at the Global Orthodontic Program at the Greater New York Dental meeting where 53,000 people attended the conference.

In 2014, Dr. German received what he considers the crown jewel of his career - The Distinguished Alumni Award from the University of Louisville Orthodontic Department. This is only the second time the award has been bestowed.

Throughout Dr. German’s career, all of his energy has consistently been focused on giving people the confidence they need to achieve more and to make smiles happen. 

I can tell you that Dan made me smile more than a few times throughout this conversation — very much enjoyed this one and I hope you all do as well.


Connect with Dr. Daniel German on LinkedIn

Follow orthobrain on Twitter

Learn more about orthobrain


Learn more about Jeffrey Stern @

Connect with Jeffrey Stern on Linkedin or on Twitter

Follow Lay of The Land on Twitter and on LinkedIn

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Lay of The Land


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens