Cover art for podcast KeyNews: A Marketing Podcast

KeyNews: A Marketing Podcast

26 EpisodesProduced by KeyMedia SolutionsWebsite

Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights aro… read more

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6. Knowing Your Audience

August 12th, 2020


On this episode of the KeyNews, we get back to the basics. Director of Client Services Kristin, and Digital Specialist Evan, sit down together to dive into what it means to really know your audience. Who are they? Where …

5. Considering Programmatic

August 5th, 2020


Digital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach …

4. We Can Advertise On Tik Tok...Maybe...

July 22nd, 2020


Digital Specialist Evan, joins KeyNews to give us the rundown on the newest version of the Tik Tok ads platform. He outlines what this will look like for advertisers and then discusses the troubled waters the rising …

3. Why Retargeting Matters

July 15th, 2020


Account Manager Kevin and Business Development Jake joined forces to discuss the importance of retargeting and why it should be included in your …

2. What is Programmatic Audio?

June 25th, 2020


Our Digital Guru Tobaria sits down with Kelsey, our intern, to discuss programmatic audio, how advertising on a digital radio wave works, and the benefits of employing this tactic. Enjoy!

1. CTV vs. COVID

June 10th, 2020


Tobaria Ruffin and Kevin Fitzgibbon sit down in the KeyNews Room to discuss the climate of Connected TV and Streaming TV since the beginning of COVID-19. The two talk through some comparisons and see how digital …

Only eCommerce Websites Need SSL Certificates

May 9th, 2019


Websites that sell products need a secure connection because they are taking people's personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that …

Social Media Ads Don't Work

May 2nd, 2019


There are a lot of question around the effectiveness of Facebook and LinkedIn advertising strategies. Are they worth the time and money? On this week’s Marketing Myths Podcast, Aaron and Tobaria talk through this myth, …

Never Delete Content from Your Website

April 25th, 2019


In the beginning of 2011, Google launched an update to its algorithm named Panda. The Panda update essentially rewarded unique & compelling content. Gary Illyes has said, "We don't recommend removing content for …

Email Marketing is a Scam

April 4th, 2019


Have you heard that all email marketing is a scam? Some say that the money put into email marketing cannot be recuperated, and, as a digital marketing tactic, it is a waste of time and money. Tobaria and Aaron tackle …

Podcast Advertising is Too Young with Sarah Werner

March 28th, 2019


Today we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In …

I Don't Need an Agency to Run My Social Media

March 21st, 2019


The vast majority of business owners agree that being on social media is non-negotiable. The questions come in when deciding who will complete your social media marketing tasks? You can do it. But do you have time? Do …

Is Television an Outdated Form of Marketing?

March 15th, 2019


Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the …

Higher Bids Equal Higher Placements

March 7th, 2019


It takes money to make money and the more you have the more you will be seen, right? Well, when it comes to paid digital tactics, that not may be the case. In today's episode of The Marketing Myths Podcast, Tobaria and …

My Demographic Isn't On Social Media

February 14th, 2019


Every business owner and marketer is looking for their "golden ticket" to reach their customers. For some reason, we keep hearing that the …

You Can Set & Forget PPC Campaigns, Right?

February 7th, 2019


 Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be …

Do Display Ads Work?

January 24th, 2019


 In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press …

Is Retargeting Only for Retail Businesses?

January 17th, 2019


 If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn't purchase. These ads …

Are Millennials the Only Generation Who Shops Online?

December 20th, 2018


According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop …

Do You Need to Offer Discounts Over the Holidays?

December 13th, 2018


It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short …

Black Friday & Cyber Monday 2018 Email Analysis

December 6th, 2018


Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday …

Do You Need to Buy All Variations of Your Domain?

November 29th, 2018


There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain …

Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?

November 14th, 2018


Organic traffic is GREAT! It is "free" and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode …

Can You Publish Too Much Content?

November 8th, 2018


This week's episode answers a listener question: "Is content marketing just always posting more and more content?" Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content …

Do Marketing Platforms Listen to Us?

November 1st, 2018


We've all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in …

Is LinkedIn the Best Social Network to Reach Professionals?

October 23rd, 2018


Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of …

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