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Joyous Journeys in Life + Business with Sharon Joy

50 EpisodesProduced by Sharon JoyWebsite

Welcome to the Joyous Journeys in Life + Business Podcast! I'm your host Sharon joy. I went from being a tired teacher to an inspired soulpreneur. Now living the laptop life I help women get solid in their coaching, healing, or soulful consulting business.I'm here to share inspirational stories abou… read more


Ep 15: To Niche of Not?

There is often resistance towards niching down.
I’ll put my hand up and say that I had a serious case of FOND…. FEAR OF NICHING DOWN!
Fear of being put in a box
Fear of making a declaration
Fear of commitment
Fear that if you don't talk to everyone that you won’t get enough clients (#helloscarcitystory!)
Fear that what if the people you say you’re for don’t come!
I eventually had the epiphany that not niching was costing me more than it afforded me!
I was pretty much for anyone and everyone and not willing to make a promise about what I was going to do for my clients…. And I expected them to pay me!?
I want you to know that there is NOTHING WRONG with having resistance towards niching AT ALL.
I’ve been there.
I encourage every single new soulful businesswoman to test who they’re for, the results they’re achieving with their clients and their message before committing to any of this stuff.
So, how did I know when it was time?
I found myself working with clients who weren’t fully aligned. It wasn’t lighting me up. The timing was off, they were at a different point on their journey compared to the women I was making huge gains with. They felt frustrated and so did I. I wanted to call in more of the same clients who lit me up and who were at the point in their journey where I knew I was able to help them make radical transformation.
I was finding it harder to produce content because I wasn’t sure what to say or who I was talking to. Everything felt random and loose. Zero clarity, zero strategy and therefore zero alchemy. (The universe doesn’t deliver unless we know exactly what we’re asking for and take some action!)
I was dropping offers left, right and centre. Spaghetti flying everywhere and I felt like a hamster on a never-ending spinning wheel.
Sound familiar?
You’ve had enough clients now to know A. Who you have the most impact on and B. What that impact actually is. You are ready to make a solid commitment to call in more of THOSE people.
So why not shout it from the rooftops to call in even MORE people just like them?
In this episode I give you some tips about how to do just that. If you’d like to deep dive a little further, jump on over to my website to grab your Notes to Niching workbook to help you refine who you are and your message.

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