So we've been revamping some parts of our business in order to serve our clients better with Data. I highlight Daniel Newman with regads to his articles on data in Forbes.com. He makes some really good points and I hope to have him jump on one day to chat about where the whole data thing seems to be marching.
If you're a business and not using your data to be offensive, you're falling behind. Investigate your ROAS and CTR and make sure they're relevant to your revenue goals. Not everything is about branding. A lot of it has to do with delivering the right message at the right time. This was part art, part science in the days of old. Now, you can almost precisely predict where to deliver the right message for your audience. Don't miss that opportunity.
Daniel Newman (Principal Analyst and Founding Partner at Futurum Research) - "Will CDO's replace CMO's?" https://www.forbes.com/sites/danielnewman/2019/10/08/will-cdos-replace-cmos/#7d080e24793f
Intro audio - "Who wants cawfee?" by Vic DiBetetto https://vicdibitetto.net/ Check this guy out, HE'S HILARIOUS!--- Support this podcast: https://anchor.fm/coffeewithmike/support
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