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Jake and Jonathan

150 EpisodesProduced by Jake Knapp & Jonathan CourtneyWebsite

Jake and Jonathan (formally Product Breakfast Club) is a behind the scenes look at how some of the best companies in the world design their products. Jake Knapp, NY Times best-selling author of "Sprint", has helped companies like Slack, Nest and 23andMe build successful products. Jonathan Courtney, … read more


51: When Being LAZY is SMART!

This episode starts off with a very subtle ad, that’s not at all in-your-face. Also, it’s not sponsored by Squarespace or Zip Recruiter. It’s important that you know that. Some of the things Jake & Jon talk about in this episode:

How AJ&Smart went from 💩💩💩 to 😎🤯🤩 when it comes to social media presence. Jonathan plans to go much deeper on content and share more about stuff that currently doesn’t get the spotlight, like strategy, stuff from the workshops and Q&A’s, conversations at AJ&Smart, and day-to-day snippets. Also, there’s going to be more content from AJ&Smart soon. A lot more. Like 10x more. There’s going to be a lot more documenting and repurposing content to keep things fresh. 🥦 Because rotting videos are bad for the environment. 🤢

Jake briefly talks about spaceships, AI, and how AJ&Smart works like a hive mind.

Book discussion! Jakes and Jon talk about Jason Fried’s new book, It Doesn’t Have to Be Crazy at Work.

Jon gets philosophical. Then he starts making a good case for laziness. That’s right being lazy is the new hustle

What are design agencies? Jonathan wasn’t sure when he started AJ&Smart. He’s still not sure to this day. 

Would Jon sell his soul to big clients?

Jake joins in and talks about what success meant to him early in his career and how his views on success have evolved.

The episode wraps up with Jake reading some reviews for his new book Make Time. Buy Make Time!


Register now to get a spot for the Jake’s & Jon’s 24 October Webclass

See Jake in London or Oslo

Gary Vee on Instagram

Gary Vee on Twitter

Vayner Media

Vayner Media’s 4Ds

AJ&Smart on Instagram

AJ&Smart on YouTube

BOOK: Ancillary Justice by Ann Leckie

BOOK: It Doesn’t Have to Be Crazy at Work by Jason Fried & DHH

PBC #49: MONA PATEL on Starting and Growing a Multi Million Dollar Design Agency

BOOK: Rework by Jason Fried & DHH

The web class in which Jon talks about starting AJ&Smart

Amr on Instagram

Buy Make Time!

Buy Sprint!

Check out, nay, GO BUY the AJ&Smart + Jake Knapp Official Design Sprint 💰

Your Hosts:

Show Notes (fan made by @amrkhalifeh):

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