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IPA Podcast

32 EpisodesProduced by Institute of Practitioners in Advertising (IPA)Website

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Our shows, AdTalk with Paul Bainsfair and New Business Diaries break down the big issues fac… read more


AdTalk with Paul Bainsfair: Richard Shotton

Do you know we believe that red painkillers are more effective than blue ones?

And did you also know that exposing your flaws can make you seem more attractive?

These are just a couple of the biases that effect our consumer behaviours.

In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

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