Cover art for podcast IPA Podcast

IPA Podcast

62 EpisodesProduced by Institute of Practitioners in Advertising (IPA)Website

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Our shows, AdTalk with Paul Bainsfair, New Business Diaries, IPA On... Industry Matters brea… read more

episodes iconAll Episodes


February 22nd, 2024


An important message from RadioPublic

IPA On... Family related leave and returning to work

February 1st, 2024


A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave.

They honestly discuss their own …

IPA On... Representation Matters

December 14th, 2023


Why is authentic representation in media and advertising so important?

In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy …

IPA On... the iList

December 11th, 2023


What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and …

EffWorks Global 2023: AI - Brand destroyer or brand builder?

November 28th, 2023


At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and …

EffWorks Global 2023: Econometrics and the c-suite

November 28th, 2023


BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite’ with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at …

EffWorks Global 2023: Retail media and social commerce

November 28th, 2023


At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this …

EffWorks Global 2023: The long and the short of it, 10 years on

November 28th, 2023


Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.

EffWorks Global 2023: Mark Read and Claire Beale

November 28th, 2023


Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon at EffWorks Global 2023 on the current and future challenges at the world’s biggest marketing services group.

New Business Diaries: Oli Richards and Nick Elliott

November 15th, 2023


Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New …

AdTalk with Paul Bainsfair: Ros Atkins

November 10th, 2023


The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising industry can learn about …

IPA On… Breaking taboos with Kit Altin and Vicky Janaway

November 1st, 2023


This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, …

New Business Diaries: Ishan Chatterjee and Anna Vogt

October 18th, 2023


Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, …

IPA On...Body Positivity And Representation

October 12th, 2023


A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity …

IPA On... Ageism With Kate Bruges And Ayesha Walawalkar

September 27th, 2023


Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an …

IPA On... Tokenism

August 30th, 2023


This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in …

IPA Business Growth Conference 2023: The killer robots are onto us

August 15th, 2023


AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that don’t. But what …

IPA Business Growth Conference 2023: ESG as a driver of growth

August 15th, 2023


What’s the commercial imperative for agencies to do more than have good intention when it comes to ESG. Are we as an industry doing enough, quickly …

IPA Business Growth Conference 2023: Shift Happens

August 15th, 2023


An in-depth discussion about a new report into how in-housing has evolved and where the opportunities lie for agencies.

Download the full report: …

IPA On... Reframing Entry Level Talent

July 26th, 2023


Head of People Strategy Lara Poole and CMO Jess Gibb at St Luke’s, join the IPA On Podcast to discuss how to attract new talent into our industry.

New Business Diaries: Oli Richards and Jane Austin

July 19th, 2023


Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business …

AdTalk with Paul Bainsfair: Mark Denton

July 5th, 2023


One of the most awarded creatives in the world, Mark Denton joins Paul Bainsfair to talk about his route into advertising, his extensive career, the …

IPA On... Classism with Lee Mabey and Lisa Thompson

June 28th, 2023


Wavemaker’s Lisa Thompson and dentsu X’s Lee Mabey join the IPA On podcast to discuss social mobility and classism in advertising and whether agencies are doing enough to combat it internally and in the ads themselves.

New Business Diaries: Nagmeh Taheri and Fergus Waddell

June 21st, 2023


Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch …

AdTalk with Paul Bainsfair: IPA President Josh Krichefski

June 7th, 2023


IPA President Josh Krichefski joins Paul Bainsfair to discuss the inspiration behind his People First agenda, and some of the biggest issues facing …

New Business Diaries: Pedro Martins and Richard Huntington

May 17th, 2023


IPA New Business Group co-Chair Pedro Martins is joined by Saatchi & Saatchi London CSO Richard Huntington for a discussion about his route into advertising, all things pitching and new business and Richard's mental …

IPA On...Menopause With Heather Jackson and Kelly Knight

April 26th, 2023


Heather Jackson is Co-founder at GenM, an organisation that empowers brands to take menopause seriously and to use their platforms to normalise the conversation. In this conversation about why menopause is …

New Business Diaries: Laura Vipond and Julian Douglas

April 5th, 2023


Laura Vipond, Chief Growth Officer at Ogilvy UK is joined by former IPA President Julian Douglas to talk about all things pitching and new business, …

IPA On...The 4 Day Week with Charlotte Lockhart

March 22nd, 2023


Charlotte Lockhart is the Chief Executive Officer and Founder of the 4 Day Week Campaign. She works to promote the benefits of a productivity-focused and reduced-hour workplace internationally. Through this, she is on …

AdTalk with Paul Bainsfair: Remembering Jeremy Bullmore

February 1st, 2023


Following the recent passing of "adland's greatest philosopher", the great Jeremy Bullmore, IPA Director General Paul Bainsfair sat down with …

New Business Diaries: Julia Franks and Larissa Vince

January 17th, 2023


In this episode of IPA New Business Diaries, Julia Franks, Groupe Growth Director at Publicis Groupe UK is joined by Now Advertising CEO Larissa …

New Business Diaries: Pedro Martins and Nick Baughan

January 17th, 2023


In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins is joined by Nick Baughan on his journey from running agencies to joining Facebook UK as Director of Agencies.

New Business Diaries: Pedro Martins and Martin Jones

January 17th, 2023


In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the …

New Business Diaries: Jemima Monies and Sarah Golding

January 17th, 2023


In this episode of IPA New Business Diaries, Sarah Golding, CEO of The&Partnership and President of the IPA about her rise to the top and her …

New Business Diaries: Gemma Batterby and Suki Thompson

January 17th, 2023


In this episode of IPA New Business Diaries, Geometry Global's Gemma Batterby talks new pitch models and how they'll impact agencies with Oystercatchers CEO and Founding Partner, Suki Thompson.

New Business Diaries: Claire Charruau and Ali Hanan

January 17th, 2023


In this episode of IPA New Business Diaries, VMLY&R's Claire Charruau asks Creative Equals' Ali Hanan whether greater diversity is the best kept …

AdTalk with Paul Bainsfair: Bob Hoffman

May 11th, 2021


The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can …

AdTalk with Paul Bainsfair: Julian Douglas

April 27th, 2021


New IPA President Julian Douglas talks about his early days in adland, starting karaoke chain Lucky Voice and his 10x Accelerate Opportunity agenda.

AdTalk with Paul Bainsfair: Helen Calcraft

February 19th, 2020


IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList …

AdTalk with Paul Bainsfair: Orlando Wood

October 24th, 2019


IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the …

AdTalk with Paul Bainsfair: Zaid Al-Zaidy

July 31st, 2019


IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy …

AdTalk with Paul Bainsfair: Marc Nohr

May 13th, 2019


Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc …

AdTalk with Paul Bainsfair: Meabh Quoirin

January 29th, 2019


In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term?
From wellbeing to sociability, from neo civility to the FIRE movement …

AdTalk with Paul Bainsfair: Sarah Golding

January 17th, 2019


IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to …

AdTalk with Paul Bainsfair: Daniel Franklin

July 31st, 2018


What will the world look like in 2050? And where do the new opportunities lie?

IPA Director General Paul Bainsfair interviews Daniel Franklin, …

AdTalk with Paul Bainsfair: Richard Shotton

March 19th, 2018


Do you know we believe that red painkillers are more effective than blue ones?

And did you also know that exposing your flaws can make you seem more attractive?

These are just a couple of the biases that effect our …

AdTalk with Paul Bainsfair: Matthew D’Ancona

November 30th, 2017


What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona …

AdTalk with Paul Bainsfair: Blair Enns

July 12th, 2017


CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares …

AdTalk with Paul Bainsfair: Paul Lawson

September 8th, 2016


Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

AdTalk with Paul Bainsfair: Tim Williams

July 15th, 2016


Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are …

AdTalk with Paul Bainsfair: Rory Sutherland

April 29th, 2016


The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker.

IPA Talk with Paul Bainsfair: Nicola Mendelsohn

March 30th, 2016


Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 …

AdTalk with Paul Bainsfair: Dave Trott

December 21st, 2015


Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means...

AdTalk with Paul Bainsfair: Ad Blocking - Part 2

November 30th, 2015


The second part of our Ad Blocking podcast outlines how mobile operators are now starting to block advertising. This is starting to affect marketing, especially amongst younger audiences, as they engage with …

AdTalk with Paul Bainsfair: Ad Blocking - Part 1

November 30th, 2015


Part one explores what ad blocking is and how the industry is working together on the subject. The guests are Steve Chester, Director of Innovation …

AdTalk with Paul Bainsfair: Brett Gosper

September 29th, 2015


Brett Gosper, CEO of World Rugby and visionary behind the exponential growth of the Rugby World Cup, discloses his branding strategy which has driven the tournament to become the third biggest sporting event globally.

AdTalk with Paul Bainsfair: Karen Blackett

September 4th, 2015


The IPA's Director General, Paul Bainsfair, chats with Karen Blackett OBE, CEO of Mediacom UK. Karen is widely regarded as one of the most …

AdTalk with Paul Bainsfair: Noreena Hertz

July 22nd, 2015


Each podcast IPA Director General Paul Bainsfair speaks to leading figures from the advertising and business arena. In this installment, he talks to …

AdTalk with Paul Bainsfair: Cannes Lions 2015 Review and Future of Marketing and Agencies

July 9th, 2015


IPA Director General Paul Bainsfair speaks to leading advertising industry figures about the Cannes Lions 2015 and the IPA's joint report with the …

AdTalk with Paul Bainsfair: James Murphy

June 25th, 2015


Listen to the IPA's Director General Paul Bainsfair chat with James Murphy, one of the founding partners of Adam & Eve/DDB and current chairman …

AdTalk with Paul Bainsfair: Tom Knox

May 20th, 2015


Hear the IPA's Director General Paul Bainsfair talk with newly appointed IPA President Tom Knox about how he got into advertising, his adland heroes …

AdTalk with Paul Bainsfair: Lord Michael Dobbs

May 20th, 2015


Hear the IPA's Director General Paul Bainsfair talk with Lord Michael Dobbs ahead of the 2015 General Election about their time at Saatchi & …

Loading ...

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to IPA Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens