Cover art for podcast IPA AdTalk Podcast

IPA AdTalk Podcast

24 EpisodesProduced by Institute of Practitioners in AdvertisingWebsite

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the indu… read more

38:44

In conversation with Richard Shotton

Do you know we believe that red painkillers are more effective than blue ones?

And did you also know that exposing your flaws can make you seem more attractive?

These are just a couple of the biases that effect our consumer behaviours.

In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to IPA AdTalk Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
http://feeds.soundcloud.com/users/soundcloud:users:153925040/sounds.rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens