Cover art for podcast Intelligent Growth

Intelligent Growth

46 EpisodesProduced by Avnir | The Nour GroupWebsite

Enable your intelligent and profitable enterprise growth. Each week, Avnir leaders Jenn Cordz and David Nour share insights on the strategic value of aligning your growth strategy with visual storytelling, leadership development, marketing, sales, and customer success integration, and a holistic vie… read more

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Year-End Business Relationship House Cleaning

December 5th, 2023


2023 is ending in a few weeks. Name the best person you met this year. Which ones were truly strategic to your personal/professional growth and …

The Age of the Agile Sales Organization with John Barrows

November 28th, 2023


Ask any leader to define an agile sales organization, and they’ll define it as the ability to quickly respond to changes in the market, customer needs, and organizational dynamics. From its customer-centricity to a …

Growth As a Leadership Opportunity with Scott Edinger

November 21st, 2023


Organizations need the right kind of leadership to grow. Astute senior executives create intelligent growth through the intersection of a clear strategy, inspiring leadership, and aligned sales. Beyond real innovation, …

OKRs, NPS, and FAST Goals - The Power of Accountability

November 14th, 2023


Most leaders want their teams to set clear targets, measure progress, align efforts across different groups or departments, motivate employees, and …

10 Signs Your RevOps is Misaligned with Your Business

November 7th, 2023


As we approach year-end and are in the critical planning phase for 2024, ensuring your Revenue Operations (RevOps) strategy is integrated and aligned to the business outcomes is a strategic imperative. Today, Avnir …

Customer Centricity - Beyond Satisfaction to an Obsession

October 31st, 2023


Customer satisfaction and obsession are crucial concepts in customer service and experience, but they differ in depth, focus, and implications for every organization. The tone is always set from the top, by the …

Skills Gap, Unlearning and Relearning to Remain Relevant

October 24th, 2023


It’s been said that when the rate of change outside the organization is faster than within it, the organization is in trouble. The same notion could …

A New Chapter of Activating Dark Relationship Value

October 17th, 2023


You may notice a new brand of the Intelligent Growth livestream/podcast today - but it’s not just a new banner. It’s the evolution of the vision to …

Lasting Change Management in Fueling Enterprise Growth

October 10th, 2023


Change management is the structured approach to transitioning individuals, teams, and organizations from a current state to a desired (and ideally profoundly better) future state. Lasting change management requires a …

Data Maturity and 15 Signs of GTM Metric Problems

October 3rd, 2023


Ask any leader, and they’ll profess that data really is the new renewable energy. They aspire to create an organizational philosophy emphasizing the …

Your Next Acquisition and Tech Stack Considerations - Three Perspectives

September 26th, 2023


In challenging economic times, astute and intelligent M&A opportunities arise. From digital transformation to deal volume, distressed deals as …

ICPs, Personas, Ideal Relationship Profiles, and Needs-Based Segmentation

September 19th, 2023


Ideal Customer Profiles (ICPs) and Buyer Personas offer strategic value in the planning and execution of marketing strategies, sales activities, and customer engagement. Although commonly understood, strategic …

Tech Bloat - What, Why and How to Fix It?

September 12th, 2023


Tech bloat refers to the excessive and often unnecessary accumulation of technology assets, software, tools, or features in an organization. It can …

Thriving Amid Continued Uncertainty with Steve Hardy, Prophix CMO

September 5th, 2023


How do some organizations struggle, reduce staff, and cut everything from training and development to travel, entertainment, and marketing amid continued uncertainty, and others seem to thrive? What sets one group of …

Power of Data Storytelling with Diedre Downing, StoryIQ

August 29th, 2023


Ask many leaders, and they'll attest that their organization is often data-rich and actionable insight-poor. Rank and file often complain about the lack of transparency or shared insights from the available data within …

Slow Down in Sales Velocity and Missing Pipeline Targets - 5 Ideas to Consider

August 22nd, 2023


The continued market uncertainties are creating a slew of challenges and opportunities for many leaders and their organizations. Based on our survey of global clients, the good news is that an estimated 48 percent are …

Creating a Solid RevOps Foundation In Enterprise GTM Strategy

August 15th, 2023


What are the critical differences between an enterprise revenue operations (RevOps) environment vs. hyper-growth or even mid-market companies? Beyond BU complexities, independent agendas, and an overcomplicated tech …

Neuroscience of Relationships and Physical Proximity with Clark Dean, Transwestern

August 8th, 2023


What do the sympathetic and the parasympathetic nervous systems, the neural network of an organization, vulnerability as the currency of trust, the …

RevOps Job Descriptions vs. Aligning Talent to Value Creation

August 1st, 2023


Our team has analyzed over 200 Revenue Operations (RevOps) job descriptions on LinkedIn. From hands-on, highly tactical requests for help (think …

M&A Digital and Relational Pitfalls

July 25th, 2023


M&A, although appealing in its inorganic accelerant of enterprise growth, involves potentially significant digital and relational pitfalls.

From …

Micro-Events as a Strategic Enabler of your GTM Strategy

July 18th, 2023


In the post-pandemic world, micro-events have emerged as a dynamic and effective tool to engage and influence your audience, foster meaningful …

Investing in Repeatability with Casey Foss, West Monroe

July 11th, 2023


Investing in repeatability drives operational efficiency, scalability, and consistency for long-term business outcomes. By establishing standardized and efficient processes, organizations can streamline operations, …

M&A Challenges and Opportunities in Fueling Profitable Growth

June 27th, 2023


Mergers and Acquisitions (M&A) represent a significant strategy for growth and diversification for many companies, though the outcomes can be both positive and negative based on how the process is managed. From …

Ecosystem Building As a Strategy to Combat Downturns and Disruptions

June 20th, 2023


Effective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders are finding significant opportunities to outperform their competitive peers, using this …

Creating a Culture of Sales Coaching with Mark Garrett Hayes

June 13th, 2023


Ask most CROs who'll tell you that sales coaching is a cultural differentiator. It's a dynamic approach that empowers sales leaders to become the …

Power and Promise of Generative AI in Marketing & Sales

June 6th, 2023


Generative AI holds significant potential and promises to transform various aspects of how organizations engage their current and prospective …

Revenue Operations (RevOps) Governance, Team and Impact

May 30th, 2023


Revenue Operations (RevOps) is designed to break down silos between sales, marketing, and customer success teams, aligning them to drive intelligent …

Total Relevant vs. Addressable Market (TRM vs. TAM)

May 23rd, 2023


A fundamental difference exists between an entire market you can market, sell, and service, and those relationships are highly relevant to the appropriate need, willingness, and ability to pay for your product, service, …

"We" Opportunities + North Star Metrics Amongst Rev Growth Leaders

May 16th, 2023


If you had a chance to catch the most recent mini-series on the challenges facing CMOs, CROs, and CCOs, you quickly realize two fundamental facts:
1. The strategic relationship between marketing, sales, and customer …

Key Experience Challenges for CCOs: Mini-Series Episode 3 of 3

May 9th, 2023


Customer centricity is a business strategy that puts the customer at the center of all activities and decision-making processes. It is a strategy focusing on understanding the customer's needs, preferences, and …

Key Scaling Challenges for CROs: Mini-Series Episode 2 of 3

May 2nd, 2023


The most recent PWC Annual Global CEO Survey highlighted top-line growth threats as most CEOs' prevailing concern in the next 12-18 months. Chief Revenue Officers (CROs) earned a seat at the C-suite table because …

Key Growth Challenges for CMOs: Mini-Series Episode 1 of 3

April 25th, 2023


In 2023, the business-as-usual approach to growth will no longer suffice. To succeed, Chief Marketing Officers (CMOs) must establish their leadership brand by broadening the mindset, skillset, and roadmap of their …

Eight Ways RevOps Creates Enterprise Financial Value

April 11th, 2023


In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's …

Strategic Value of RevOps: Spend + ROI - Mini-Series Episode 3 of 3

April 4th, 2023


In challenging economic times, most organizations tighten their spend and focus the aperture of their investments on the greatest return on investments. RevOps investments are critical in optimizing the organization's …

Strategic Value of RevOps: Dashboards - Mini-Series Episode 2 of 3

March 28th, 2023


Most of us believe that driving our cars without a dashboard would be silly, if not dangerous. Yet, many enterprise growth strategies need help to …

Strategic Value of RevOps: Metrics - Mini-Series Episode 1 of 3

March 21st, 2023


Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward a 360-degree view of your most …

Amplified Time to Impact - Getting RevOps Right!

March 14th, 2023


How Impactful is your RevOps? Revenue Operations (RevOps) should be the strategic alignment of Marketing, Sales, and Customer Success motions toward …

The Star Wars Trilogy (RE, CC, CB)

March 7th, 2023


If you watch the original Star Wars episodes 4-5-6, you'll get to know Luke Skywalker. Watch all three, and you'll go considerably deeper into the …

Predictive Analytics & Relationship Intelligence

February 28th, 2023


Predictive analytics uses current and historical data to forecast activities, behaviors, trends, and intent. It involves applying statistical …

Your Relationship Brand Familiarity

February 21st, 2023


How would you describe one of your favorite brands? Why or how have you created an affinity for this brand? Regarding professional relationships and …

Six Phases of Strategic Relationships

February 7th, 2023


Have you noticed why some people identify, build, nurture, and sustain fantastic business relationships while others have the same opportunities and let those invaluable contacts flounder? Our research over the past two …

Relationship-Centric Blueprint for High-Performing Teams

January 31st, 2023


In a thriving economy, or a declining one, one attribute consistently sets high-performing teams apart from dysfunctional ones: the quality of their relationships. Call it "having each other's back," "getting on the …

Top Ten Reasons Most Networking (Still) Doesn't Work!

January 24th, 2023


Ever since the early years of our academic careers, it has been driven into us that the relationships we nurture will mean more to our professional success than just the knowledge we acquire. Beyond intellectually …

Post-Pandemic Strategic Relationships

January 17th, 2023


Your business relationships evolve - at an increasingly accelerated pace, consistent with the changes we all experience in the market. People change …

Customer Lifecycle Journey Maturity Model

January 11th, 2023


Every forward-thinking, growth-oriented enterprise today is or will soon aim to become a recurring revenue model. The fundamental challenge for many will be the seamless integration of their marketing, sales, and …

Ten Attributes of Success in 2023

January 4th, 2023


From our 2022 Relationship Economics Summit - an intimate gathering of senior executive clients, partners, and friends this past October, to over 100 senior executive conversations since Nour Group Partners Jenn Cordz

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