Instant X-Pertise: Marketing
Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
EP 45: ABM Insights: How to connect YOUR story to THEIR needs
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.
In this final installment of special podcast episodes dedicated to ABM, Shari and Yvette shed some light on the secret sauce of connecting your brand story to the needs of your buyer personas.
To learn more about how XPROMOS drives ABM engagement, visit the XPROMOS ABM microsite at abm.xpromos.com.
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