Cover art for podcast Instant X-Pertise: Marketing

Instant X-Pertise: Marketing

54 EpisodesProduced by XPROMOS Marketing MasteryWebsite

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.

23:45

EP 49: How to Tell Your Brand Story Part 2: Examining Your USP

Storytelling builds momentum as a marketing tactic for B2B and B2C brands.  In the last episode, we examined why you should tell a story and the overall framework.  This second of 4 parts covers the USP and why getting it right is critical to writing a successful brand story.

If you need to accelerate the development of your brand story, we can help!

Learn how to create your own USP. Check out this link to our USP Masterclass on Marketing Clarity. 

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Need a resource to crystallizing your brand story? Reach out to us at xpromos.com.

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