Cover art for podcast Instant X-Pertise: Marketing

Instant X-Pertise: Marketing

56 EpisodesProduced by XPROMOS Marketing MasteryWebsite

Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.


EP 25: XPROMOS Instant Marketing Insights #21-24

EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost. Insight #23 reveals how a smart, small incentive delivered 4X quota on a 5-figure consumer purchase. Finally, Insight #24 showcases through Mike's Hard Lemonade the importance of motivating your audience with a reward they COVET. To jumpstart your own marketing with ONE BIG IDEA FREE, visit

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