EP 24: XPROMOS Instant Marketing Insights #21-24 features more insights from the all-important purchase phase of the customer journey. Instant insight #22 is two lessons in one, as we discovered with Hot Wheels: First, anticipate the next thing your customer will need after you solve their problem, and make that your up-sell. Secondly, the perfect giveaway has a high perceived value and low cost. Insight #23 reveals how a smart, small incentive delivered 4X quota on a 5-figure consumer purchase. Finally, Insight #24 showcases through Mike's Hard Lemonade the importance of motivating your audience with a reward they COVET. To jumpstart your own marketing with ONE BIG IDEA FREE, visit https://ix.xpromos.com/1bi_ts--- Send in a voice message: https://anchor.fm/XPROMOS/message
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