Instant X-Pertise: Marketing
Marketing and business insights from a pair of 30-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.
EP 30: How and Why to Become Essential
In this episode, Shari shares a huge value nugget as she discusses the correlation between agency profitability and client relationships. Bottom line: her secret for eliminating competition and price sensitivity is to become essential to your clients. Find out how.
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